Writer, Designer, Business Owner, Geek
Portland, Oregon Area
- Current
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- Web Author at CDI/Intel
- Web Designer/UI Consultant/Writer at iHeather Web Design & Writing (Self-employed)
- Past
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- Web Developer at Thomson Learning
- Manager, Web Production at Fatbrain.com
- Education
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- San Jose State University
- University of Montana, Missoula
- Recommended
-
15 people have recommended Heather - Connections
-
98
connections
- Industry
- Internet
Heather Moore’s Summary
Writer, Designer, Business Owner, Geek.
Happiest when seeing what life has to offer.
Heather Moore’s Specialties:
Project management, copywriting, design, usability, SEO
Heather Moore’s Experience
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Web Author
CDI/Intel
(Computer Hardware industry)
February 2008 — Present (1 year 6 months)
* Make daily HTML, CSS and XML updates to Intel.com websites inside their CMS (Interwoven, Teamsite)
* Manage the redesign of the Intel Technology Partner website: wrote new HTML/CSS/JavaScript-driven templates, coordinated with internal and external stakeholders, and trained team on use of new graphical and code templates.
* Chronicled best practices and new protocols for Channel team.
* Trained and served as mentoring resource for new hires
* Professional development: completed 12-course Project Management series, trained with Channel Tech Lead to learn PNT development and TL processes -
Web Designer/UI Consultant/Writer
iHeather Web Design & Writing (Self-employed)
(Self-Employed; Myself Only; Internet industry)
1999 — Present (10 years)
- Analyzed and enhanced website architecture and messaging for clarity, usability and marketing effectiveness
- Successfully managed several websites from start to finish, including:
* Domain registration and web hosting
* Identity and logo design
* Website design and development
* Shopping cart integration
* Quality assurance
* Site launch and ongoing maintenance -
Web Developer
PayPal
(Public Company; 1001-5000 employees; ebay; Internet industry)
January 2006 — October 2007 (1 year 10 months)
* Working as part of a multi-functional team, design and implement new features for PayPal's merchant applications, using DHTML, XML/XSL, JavaScript and CSS
* Within the aggressive product life cycle, meet corporate goals and deadlines for high quality, modular, cross-browser optimized features and bug resolution
* As merchant bug czar for a push, liase with cross-functional bug czars on high-priority bugs
* Provide training, support and documentation to team members on internal email testing tool and general Content issues -
Product Content Developer
PayPal
(Public Company; 1001-5000 employees; ebay; Internet industry)
September 2004 — January 2006 (1 year 5 months)
* Wrote, edited and implemented original content for the PayPal website inside an XML-based markup language
* Chronicled best practices and key information for Content team using community-oriented, web-based application
* Coordinated launch of PayPal China: handled initial spec scope meetings, resource estimation, implementation and issue escalation within a frequently changing landscape
* Investigated, troubleshot and resolved bugs for the PayPal website
* Served as SWAT team member: performed daily code deliveries via ClearCase; provided support to Content team with coding, environmental and miscellaneous technical issues -
Web & Marketing Copywriter
FusionOne
(Privately Held; 51-200 employees; Computer Software industry)
May 2003 — September 2004 (1 year 5 months)
- Created and refined highly-targeted, benefit-driven online and offline messaging including
* Banner and keyword advertising
* HTML e-mail
* Website content (site text, Flash demos)
* Retail brochures, user guides and inbox collateral
- Improved the customer support experience through analysis and revision of customer support messaging
- Increased messaging effectiveness with research and monitoring of marketing and industry trends
- Developed dynamic web pages that increased site functionality and usability -
Web Developer
Thomson Learning
(Public Company; 10,001 or more employees; Education Management industry)
April 2002 — April 2003 (1 year 1 month)
- Developed and designed web pages for multiple Thomson websites that:
* Provided diverse graphical interfaces within stringent corporate guidelines
* Improved site usability and functionality via customizable forms and dynamic navigation
* Complied with Section 508/WCAG accessibility standards
- Analyzed and streamlined site architectures; efficiency improvements resulted in an average of 83% less server space and 35% less screen space
- Created Flash demos that generated strong demand and sales leads for Thomson products -
Manager, Web Production
Fatbrain.com
(Public Company; 201-500 employees; Retail industry)
July 1999 — April 2002 (2 years 10 months)
- Received "Employee of the Quarter" award for excellence in project management, resourcefulness and creativity
- Supervised and provided leadership to team of five web producers.
- Generated ideas and drafted clear, compelling copy for email campaigns
- Provided excellent technical, general and transcription assistance with user testing
- Screened resumes, interviewed and recommended prospective employees (freelance and staff)
- Served as usability, web production and QA point person for:
* Daily Fatbrain.com updates
* Documentation and initiation of critical departmental procedures
* Creation of graphical and HTML templates for training and everyday use
* Strategic, company-wide site enhancement projects
* Efficient, expedient transformation of Fatbrain.com's website to Btob.BarnesandNoble.com
Heather Moore’s Education
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San Jose State University
MA , Courses toward a Masters of Communication, Online Journalism Emphasis , September 1998 — June 1999
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University of Montana, Missoula
BBA , Bachelor of Business Administration, Marketing Emphasis , June 1998
Heather Moore’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
