Heather Cohen ⌈Marketer↔Producer⌋

Current

Marketing Coordinator at Interface Engineering
Director, Communications Committee at Society for Marketing Professional Services (San Francisco Bay Area Chapter)
Founder & Artistic Director at A Funhouse Production! (Entertainment & Events)

Choreographer, Adjudicator, & Artistic Consultant (Self-employed)

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Past

Marketing Consultant & Dancer at Impact Dance Company
Producer, Media Editor at StartupNation
Entertainer/Production Assistant at StilettoEntertainment (Barry Manilow Productions)

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Education

San Francisco State University, College of Business

Recommended

12 people have recommended Heather

Connections

295 connections

Industry

Marketing and Advertising

Websites

Heather Cohen ⌈Marketer↔Producer⌋’s Summary

As a passionate marketing and media professional, I have produced and implemented traditional marketing campaigns and new media for a diverse range of industries, including:
 Professional Services (Architecture, Engineering, Construction).
 Broadcast Media
 Online Media
 Media Production
 Entertainment and Arts
 Professional Training & Coaching (Entrepreneurship)

This content has been distributed through the following channels:
 Podcasts
 Webinars
 Teleseminars
 e-Newsletters
 Direct Mail and Promotions
 Blogs, Community Forums and Social/Business Networking
 Terrestrial Radio, Online Streaming Radio and Commercials (nationally-syndicated)

I look forward to exploring collaboration opportunities; please feel free to contact me directly, heathercohen@yahoo.com.

WRITING SAMPLES:
 "Podcasts and Webcasts and RSS Feeds! Oh, My!"
Society for Marketing Professional Services. Summer 2007.
http://www.smpssf.org/resources/Shortlist%20Summer%202007.pdf
 "SuperPokin’ Your Client: A Collision at Social Media’s Intersection".
Society for Marketing Professional Services. Winter 2008.
http://www.smpssf.org/resources/Shortlist%20Winter%202008.pdf
 Promotional copy (SEO) for the radio, webinars and podcasts (syndicated by Forbes.com and Yahoo! Small Business): http://www.startupnation.com

RADIO & PODCAST SAMPLES:
 Craig Newmark, craigslist.org | Are 10 million people visiting your website monthly?: http://www.startupnation.com/media/episodes/1206/RD_Jan28_2006.asp
 Julie Aigner-Clark, Baby Einstein | The Walt Disney Company Bought Her Startup: http://www.startupnation.com/media/episodes/1320/RD_June_10_2006.asp
 Tina Aldatz Norris, Foot Petals | Celebrities are Wearing Her Product:
http://www.startupnation.com/media/episodes/1304/RD_June_3_2006.asp

WEBINAR SAMPLES:
http://www.startupnation.com/pages/webinars/index.asp

Heather Cohen ⌈Marketer↔Producer⌋’s Specialties:

» Resonate » Imprint » Captivate » Connect »

Heather Cohen ⌈Marketer↔Producer⌋’s Experience

Marketing Coordinator

Interface Engineering

(Privately Held; Mechanical or Industrial Engineering industry)

August 2006 — Present (3 years 4 months)

Founded in 1969, Interface Engineering provides multi-disciplinary MEP engineering services from five offices on the West Coast. With over 200 professional and technical associates, we approach each project with an eye towards integrated design, augmenting our core services with expertise in fire/life safety, architectural lighting design, building technologies, energy consulting, and commissioning.

Interface Engineering is known for innovative resource use, visionary sustainable design and breakthrough engineering solutions. Working closely with our clients, we demonstrate how integrated design and collaborative synergy can produce outstanding results — for our clients, our community and our environment.

Responsibilities include:
» proposal submissions
» presentation materials
» collateral development
» public relations
» advertising
» AIA CES programs and educational outreach
» website maintenance
» conference exhibits
» maintenance of Deltek Vision records
» involvement in industry-related professional organizations

I have been strategically involved in the implementation of the firm’s project management system, Deltek Vision, as well as rebranding of the corporate marketing collateral and website.

Website: www.InterfaceEngineering.com
Director, Communications Committee

Society for Marketing Professional Services (San Francisco Bay Area Chapter)

(Marketing and Advertising industry)

August 2006 — Present (3 years 4 months)

As a member of the SMPS-San Francisco Bay Area Communications Committee since 2006, I have contributed to the following initiatives: chapter branding and website redesign, media and content management, Striving for Excellence, The Shortlist, and CHAT. In September, 2009 I was honored to be recruited to serve as the Director of the Communications Committee. The Committee will continue to develop user-driven initiatives, which promote interactivity within, and amongst, the A/E/C community.

IF YOU ARE:
» a marketing, public relations, or media professional;
» interested in networking within the A/E/C industry;
» a passionate communicator, thought-leader, or early adopter;
» seeking an outlet for your personal and professional development;
» interested in exploring New Media applications for the A/E/C industry;
» looking to develop media and business contacts;
Consider joining the SMPS - SF BAC Communications Committee; please email Heather Cohen: heatherc@interfaceeng.com

Website: www.smpssf.org
Founder & Artistic Director

A Funhouse Production! (Entertainment & Events)

(Entertainment industry)

1999 — Present (10 years )

Founded in 1999, A Funhouse Production! is an entertainment and events production company, located in the San Francisco Bay Area. OUR DIVERSIFIED STAFF of entertainers, marketing and multi-media professionals produces customized, cost-effective, creative solutions for private and public events.

Our services include:

» artistic consultation for trade shows, live or virtual events
» team-building events
» entertainment for corporate and private events...and much more

Whether you are an individual or large corporation, producing an event can be challenging, overwhelming, and/or fun, depending on your: available financial resources; time constraints; and creative team (or lack thereof). Consider A Funhouse Production! your dedicated creative team; together, we will uncover creative ideas and resources to make your event remarkable, from planning through completion.

Website: www.myspace.com/afunhouseproduction
Email: afunhouseproduction@yahoo.com
Choreographer, Adjudicator, & Artistic Consultant

Self-employed

(Self-Employed; Myself Only; Entertainment industry)

1999 — Present (10 years )

Entertainment Industry:
Adjudicator: Festival International de Danse (Montreal,Canada) (2002), Surrey Festival of Dance Society (BC, Canada) (2006), Rising Star (Mission, BC) (2007), Hollywood Vibe Competition (Detroit, MI) (2005)

Choreographer: Received honors and awards internationally: Greece Athena School District (New York), Saratoga Drama Group, various Independent performing arts studios, non-profit and fundraising events, A Funhouse Production! (Entertainment & Events), national competition circuit.

Lecturer/Master Classes: Regional Dance America (RDA) (2004), San Francisco State University, Stanford University.

Artistic Advisor: Louisiana Dance Foundation (2001-Present), Sputnik Media Arts.

Performer/Venues: Commercials, Broadway Workshops, Dance Companies, Cabarets, Clubs, Cruise Ship.
Marketing Consultant & Dancer

Impact Dance Company

(Performing Arts industry)

February 2008 — October 2008 (9 months)

Impact Dance Company is a professional group based in Northern California, which performs internationally, a variety of dance styles, including hip hop, jazz, break dancing, popping, funky jazz, groove, house, crump, and more. Director: Greg Chapkis.
Producer, Media Editor

StartupNation

(Privately Held; Online Media industry)

2004 — 2006 (2 years )

Produced multi-media content for the following channels:
» StartupNation Radio: Nationally-syndicated radio program, aired weekly on 11 of the top 15 terrestrial talk/news stations in over 50 markets (listenership ~ 200,000/wk). Distributed through podcasting and internet radio channels (Forbes.com).
» Podcasts
» Webinars (Microsoft LiveMeeting)
» Key Moves (National Commercial): Talent Coordination and trafficking of spots
» e-Newsletter and promotional copy for website
» Interactive presentations utilizing LiveMeeting

Content sponsors: WAMU, Microsoft, Southwest Airlines, Dell, and Meetup.com.

Radio guests included: Craig Newmark – founder, craigslist.org; Rich Karlgaard – publisher, Forbes Magazine; Bob Parsons – founder, GoDaddy.com; Patrick Byrne – founder, Overstock.com; Rich Riley – general manager, Yahoo! Small Business; Gerry Laybourne – co-founder, Oxygen; Cindy Bates – general manager, Microsoft Small Business.
Entertainer/Production Assistant

StilettoEntertainment (Barry Manilow Productions)

(Public Company; Entertainment industry)

2003 — 2004 (1 year )

Holland America Cruise Line (HAL) – MS Oosterdam (Inaugural European Tour)
Entertainer and Production Assistant for Cast Turnover

Heather Cohen ⌈Marketer↔Producer⌋’s Education

San Francisco State University, College of Business

Bachelor of Science , Business Administration, Marketing , 1998 — 2003

Activities and Societies:

Magna Cum Laude graduate, San Francisco State University (2003), Beta Gamma Sigma Honor Society (2001): (www.betagammasigma.org), Golden Key International Honor Society (2000): (www.goldenkey.org), Scholarship: Ford Motor Company Scholarship for academic achievement (2000)., Featured: Who’s Who of American College Students (top 5%)

Additional Information

Heather Cohen ⌈Marketer↔Producer⌋’s Websites:

Heather Cohen ⌈Marketer↔Producer⌋’s Interests:

media, marketing,architecture, technology, research, networking, performing arts, dance, choreographing, volunteering, discovering solutions, overcoming challenges, west highland terriers, mentoring, life

Heather Cohen ⌈Marketer↔Producer⌋’s Groups:

Ryze (www.ryze.com/go/AFunhouseProduction), Facebook (http://www.facebook.com/heatherlissacohen), Society for Marketing Professional Services (SMPS-SF BAC) (http://www.smpssf.org), US Green Building Council

eOffice
Beta Gamma Sigma San Francisco Area Alumni Chapter (BGS-SF)
San Francisco American Marketing Association (SFAMA)
Inbound Marketers - For Marketing Professionals
The RFP Database
StartupNation Entrepreneurs Networking Group
Online Advertising Professionals
A/E/C Industry Networking Group
Search Engine Land
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
San Francisco State University, College of Business Alumni
Social Media Marketing
Public Relations and Communications Professionals
BKF Engineers, Surveyors, Planners
Event professional management
Society for Marketing Professional Services
Sustainable construction and planning
Social Media Conference NW
AEC Industry Interest Group
U.S. Green Building Council (USGBC)
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
USGBC - Northern California Chapter
San Francisco Business Networking Events & Meetups
AEC Industry Online Social Media
Social Entertainment Professionals
LEAP Sandcastle
Local AEC Network
ThinkLeanBuilding