Heather Cohen ⌈Marketer↔Producer⌋

Current

Marketing Coordinator at Interface Engineering
Founder & Artistic Director at A Funhouse Production! (Entertainment & Events) (Self-employed)
Choreographer, Adjudicator, & Artistic Consultant (Self-employed)

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Past

Marketing Consultant & Dancer at Impact Dance Company
Producer, Media Editor at StartupNation
Entertainer/Production Assistant at StilettoEntertainment (Barry Manilow Productions)

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Education

San Francisco State University, College of Business

Recommended

10 people have recommended Heather

Connections

244 connections

Industry

Marketing and Advertising

Websites

Heather Cohen ⌈Marketer↔Producer⌋’s Summary

As a passionate marketing and media professional, I have produced and implemented traditional marketing campaigns and new media for a diverse range of industries, including:
 Broadcast Media
 Online Media
 Media Production
 Entertainment and Arts
 Professional Training & Coaching (Entrepreneurship)
 Professional Services (Architecture, Engineering, Construction).

This content has been distributed through the following channels:
 Podcasts
 Webinars
 Teleseminars
 e-Newsletters
 Direct Mail and Promotions
 Blogs, Community Forums and Social/Business Networking
 Terrestrial Radio, Online Streaming Radio and Commercials (nationally-syndicated)

I look forward to exploring collaboration opportunities; please feel free to contact me directly, heathercohen@yahoo.com.
Resume: http://heathercohen.fileave.com/Heather_Cohen_Resume_2008_Web.doc

WRITING SAMPLES:
 "Podcasts and Webcasts and RSS Feeds! Oh, My!"
Society for Marketing Professional Services. Summer 2007.
http://www.smpssf.org/resources/Shortlist%20Summer%202007.pdf
 "SuperPokin’ Your Client: A Collision at Social Media’s Intersection".
Society for Marketing Professional Services. Winter 2008.
http://www.smpssf.org/resources/Shortlist%20Winter%202008.pdf
 Promotional copy (SEO) for the radio, webinars and podcasts (syndicated by Forbes.com and Yahoo! Small Business): http://www.startupnation.com

RADIO & PODCAST SAMPLES:
 Craig Newmark, craigslist.org | Are 10 million people visiting your website monthly?: http://www.startupnation.com/media/episodes/1206/RD_Jan28_2006.asp
 Julie Aigner-Clark, Baby Einstein | The Walt Disney Company Bought Her Startup: http://www.startupnation.com/media/episodes/1320/RD_June_10_2006.asp
 Tina Aldatz Norris, Foot Petals | Celebrities are Wearing Her Product:
http://www.startupnation.com/media/episodes/1304/RD_June_3_2006.asp

WEBINAR SAMPLES:
http://www.startupnation.com/pages/webinars/index.asp

Heather Cohen ⌈Marketer↔Producer⌋’s Specialties:

» Resonate » Imprint » Captivate » Connect »

Heather Cohen ⌈Marketer↔Producer⌋’s Experience

Marketing Coordinator

Interface Engineering

(Privately Held; 51-200 employees; Mechanical or Industrial Engineering industry)

August 2006 — Present (3 years)

Founded in 1969, Interface Engineering provides multi-disciplinary MEP engineering services from five offices on the West Coast. With over 200 professional and technical associates, we approach each project with an eye towards integrated design, augmenting our core services with expertise in fire/life safety, architectural lighting design, building technologies, energy consulting, and commissioning.

Interface Engineering is known for innovative resource use, visionary sustainable design and breakthrough engineering solutions. Working closely with our clients, we demonstrate how integrated design and collaborative synergy can produce outstanding results — for our clients, our community and our environment.

Resume outlines job description and responsibilities: http://heathercohen.fileave.com/Heather_Cohen_Resume_2008_Web.doc
Founder & Artistic Director
A Funhouse Production! (Entertainment & Events) (Self-employed)

(Self-Employed; 1-10 employees; Entertainment industry)

1999 — Present (10 years)

Founded in 1999, A Funhouse Production! is an entertainment and events production company, located in the San Francisco Bay Area. OUR DIVERSIFIED STAFF of entertainers, marketing and multi-media professionals produces customized, cost-effective, creative solutions for private and public events.

Our services include:

» artistic consultation for trade shows, live or virtual events
» team-building events
» entertainment for corporate and private events...and much more

Whether you are an individual or large corporation, producing an event can be challenging, overwhelming, and/or fun, depending on your: available financial resources; time constraints; and creative team (or lack thereof). Consider A Funhouse Production! your dedicated creative team; together, we will uncover creative ideas and resources to make your event remarkable, from planning through completion.

A Funhouse Production!
www.myspace.com/afunhouseproduction
afunhouseproduction@yahoo.com
Choreographer, Adjudicator, & Artistic Consultant

Self-employed

(Self-Employed; Myself Only; Entertainment industry)

1999 — Present (10 years)

Entertainment Industry:
Adjudicator: Festival International de Danse (Montreal,Canada) (2002), Surrey Festival of Dance Society (BC, Canada) (2006), Rising Star (Mission, BC) (2007), Hollywood Vibe Competition (Detroit, MI) (2005)

Choreographer: Received honors and awards internationally: Greece Athena School District (New York), Saratoga Drama Group, various Independent performing arts studios, non-profit and fundraising events, A Funhouse Production! (Entertainment & Events), national competition circuit.

Lecturer/Master Classes: Regional Dance America (RDA) (2004), San Francisco State University, Stanford University.

Artistic Advisor: Louisiana Dance Foundation (2001-Present), Sputnik Media Arts.

Performer/Venues: Commercials, Broadway Workshops, Dance Companies, Cabarets, Clubs, Cruise Ship.
Marketing Consultant & Dancer

Impact Dance Company

(Performing Arts industry)

February 2008 — October 2008 (9 months)

Impact Dance Company is a professional group based in Northern California, which performs internationally, a variety of dance styles, including hip hop, jazz, break dancing, popping, funky jazz, groove, house, crump, and more. Director: Greg Chapkis.
Producer, Media Editor

StartupNation

(Privately Held; 11-50 employees; Media Production industry)

2004 — 2006 (2 years)

Produced multi-media content for the following channels:
• StartupNation Radio: Nationally-syndicated radio program, aired weekly on 11 of the top 15 terrestrial talk/news stations in over 50 markets (listenership ~ 200,000/wk). Distributed through podcasting and internet radio channels (Forbes.com).
• Podcast:s
• Webinars (Microsoft LiveMeeting)
• Key Moves (National Commercial): Talent Coordination and trafficking of spots
• e-Newsletter and promotional copy for website

Content sponsors: WAMU, Microsoft, Southwest Airlines, Dell, and Meetup.com.

Radio guests included: Craig Newmark – founder, craigslist.org; Rich Karlgaard – publisher, Forbes Magazine; Bob Parsons – founder, GoDaddy.com; Patrick Byrne – founder, Overstock.com; Rich Riley – general manager, Yahoo! Small Business; Gerry Laybourne – co-founder, Oxygen; Cindy Bates – general manager, Microsoft Small Business.
Entertainer/Production Assistant

StilettoEntertainment (Barry Manilow Productions)

(Public Company; Entertainment industry)

2003 — 2004 (1 year)

Holland America Cruise Line (HAL) – MS Oosterdam (Inaugural European Tour)
Entertainer and Production Assistant for Cast Turnover

Heather Cohen ⌈Marketer↔Producer⌋’s Education

San Francisco State University, College of Business

Bachelor of Science , Business Administration, Marketing , 1998 — 2003

Activities and Societies:

Magna Cum Laude graduate, San Francisco State University (2003), Beta Gamma Sigma Honor Society (2001): (www.betagammasigma.org), Golden Key International Honor Society (2000): (www.goldenkey.org), Scholarship: Ford Motor Company Scholarship for academic achievement (2000)., Featured: Who’s Who of American College Students (top 5%)

Additional Information

Heather Cohen ⌈Marketer↔Producer⌋’s Websites:

Heather Cohen ⌈Marketer↔Producer⌋’s Interests:

media, marketing,architecture, technology, research, networking, performing arts, choreographing, volunteering, discovering solutions, overcoming challenges, west highland terriers, mentoring, life

Heather Cohen ⌈Marketer↔Producer⌋’s Groups:

Ryze (www.ryze.com/go/AFunhouseProduction): Women Business Owners, The Creative Artists Network, India Media Network, Women In Networking, Real Women - Real Success

Facebook (http://www.facebook.com/profile.php?id=738801531): SPUR, Green Architecture: How It Should Be, greenbuildingsNYC, Moveable Arts, ASL - American Sign Language, SF Classic, Broadway Dance Center, Steps On Broadway!

eOffice
Beta Gamma Sigma San Francisco Area Alumni Chapter (BGS-SF)
San Francisco American Marketing Association (SFAMA)
The RFP Database
StartupNation Entrepreneurs Networking Group
Online Advertising Professionals
A/E/C Industry Networking Group
Search Engine Land
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
San Francisco State University, College of Business Alumni
Social Media Marketing
Public Relations and Communications Professionals
BKF Engineers, Surveyors, Planners
Event professional management
Society for Marketing Professional Services
Sustainable construction and planning
Social Media Conference NW
AEC Industry Interest Group
United States Green Building Council (USGBC)
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
USGBC - Northern California Chapter
San Francisco Business Networking Events & Meetups
AEC Industry Online Social Media