Heather Buen - MBA

Heather Buen - MBA

Online Creative Innovator | Blog Marketer | Instructor | Freelancer | Social Media Planner | Publisher| Entrepreneur

Dallas/Fort Worth Area
Online Media

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Heather Buen - MBA's Overview


500+ connections

Heather Buen - MBA's Experience

Continuing Education Instructor

University of Texas at Arlington

Educational Institution; 1001-5000 employees; Higher Education industry

October 2013Present (1 year) Arlington, TX

Offering an array of solutions to turn your blog into a power blog by using online tools and resources in the areas of blog niche creation, target marketing, gaining blog sponsors and advertisers, creating email lists for promotional/information products, entering the world of affiliate marketing, and freelance income. My course offers comprehensive training in written, visual, and digital communication via a blogging format. It unites these various modes via the online world of marketing your blog to brands and companies and how to transition your blog into a business through product reviews, creating and marketing informational products, earning affiliate income and becoming a niche subject matter expert.

Outbound Campaign Manager


Privately Held; 10,001+ employees; TXU; Utilities industry

August 2008Present (6 years 2 months)

Leads the outbound communications process for credit and collections involving energy industry dunning which includes handling selections, campaign delivery, and post campaign analysis to ensure collection activity balanced with superior customer service.

Sole Proprietorship; Myself Only; Internet industry

June 2011Present (3 years 4 months) Dallas, TX

I currently run a lifestyle website for parents and families writing about single parenting, dating and relationships for Dallas-Fort Worth area families! I'm currently a brand influencer for eBay and a brand ambassador for Sea World San Antonio.

Other projects include or will include a Plaid for Women Featured Expert on being single, Emeals Blogger, Verizon Wireless Ambassador, STI blogger for Kia, Mitsubishi and Mazda. I will also be teaching affiliate blog marketing at the University of Texas at Arlington.

Freelance Contractor


Privately Held; 51-200 employees; Online Media industry

March 2010Present (4 years 7 months)

Dallas Culture and Events Examiner discussing culture and arts events and activities in the Dallas Fort Worth metroplex.

Dallas Single Moms Examiner discussing issues and concerns that face single moms in the Dallas Fort Worth area.

Dallas Kid's Fitness and Nutrition Examiner

Dallas City Guides Examiner

National Working Parents Examiner - Discussing issues for working parents

Heather Buen - MBA's Volunteer Experience & Causes

  • Volunteer Experience

    • Partnership with Dallas Single Mom

      Vogel Alcove
      • Children
      August 2014 present (2 months)

      Dallas Single Mom has a partnership with Vogel Alcove in order to provide support to children of homeless families in the Dallas-Fort Worth area.

      1) Online Promotions on the blog
      2) Revenue Sharing for the ecommerce portion of the site
      3) Event sponsorships or promotions
      4) Blogger Outreach Campaigns
      5) Ad Hoc Social Media Campaigns
      6) Network and other kinds of outreach as applicable.

    • Special Events

      North Texas Food Bank
      • Poverty Alleviation
      May 2013 present (1 year 5 months)

      I volunteer at the North Texas Food Bank's special events such as their bake sales, distributing flyers or manning booths at various events in DFW

  • Volunteer Interests

    • Causes I care about:

      • Economic Empowerment
      • Education
      • Poverty Alleviation
    • Organizations I support:

      • North Texas Food Bank
      • Vogel Alcove
      • Accion Texas Inc.
      • Community Enrichment Center
      • United Way of Metropolitan Dallas

Heather Buen - MBA's Honors and Awards

  • Received a High Five Award

    TXU Energy Revenue Operations
    • May 2013

    Received a High Five award in recognition for identifying an issue where customer updates to phone numbers on the web were not effectively coming over into the system which could create a bad customer experience.

Heather Buen - MBA's Organizations

  • Toastmaster's

    Sergeant at Arms
    • January 2012 to Present

    I'm a current member of the Electric Toasters at TXU Energy. I've been Sergeant at Arms since January 2013.

    I've won many awards and accolades including Best Evaluator and Best Prepared Speaker.

Heather Buen - MBA's Projects

  • CBS Local

    • July 2012 to Present
    Team Members: Heather Buen - MBA

    Media Affiliate with topics of interest in Dallas/Fort Worth

  • Back to School Guide for Dallas-Fort Worth

    • June 2012 to August 2012
    Team Members: Heather Buen - MBA

    Providing in depth localized content for parents interested in back to school shopping and specials in the DFW area.

Heather Buen - MBA's Skills & Expertise

  1. Writing
  2. Wordpress
  3. Web Design
  4. Direct Mail
  5. Customer Relations
  6. Coaching
  7. Call Center
  8. Wireless
  9. Blogging
  10. Social Media
  11. Marketing Communications
  12. HTML
  13. Freelance Writing
  14. Scripting
  15. M&P
  16. MailChimp
  17. Constant Contact
  18. Aweber
  19. Email Marketing
  20. Google Analytics
  21. Google Adwords
  22. SEO
  23. Customer Service
  24. Call Centers
  25. Social Media Marketing
  26. Web Content Management
  27. Brand Development
  28. Advertising
  29. Leadership
  30. Facebook
  31. Twitter
  32. Google +
  33. Pinterest
  34. Instagram
  35. YouTube
  36. WordPress
  37. Event Planning
  38. Training
  39. Digital Marketing
  40. Creative Direction
  41. Social Networking
  42. Online Marketing
  43. Sales
  44. Content Strategy
  45. Social Media Measurement
  46. Online Advertising
  47. Newsletters
  48. SEM
  49. Web Analytics
  50. Web Content

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Heather Buen - MBA's Publications

  • Dallas Culture and Events Examiner

    • Examiner.com
    • March 1, 2010

    Articles associated with culture and events in the Dallas Fort Worth Area

  • Dallas Moms Examiner

    • Examiner.com
    • July 1, 2010

    Articles for single moms, working moms in the Dallas Fort Worth Area!

  • To Bliss and Back

    • CreateSpace Independent Publishing Platform
    • January 5, 2013

    Now I was a contributor as one of my blog posts were contributed into this compilation but the lovely ladies Abbey and Monica were the great creative authors behind this book and two others.

  • National Working Parents

    • Examiner.com

    Write about topics related to working parents

Heather Buen - MBA's Additional Information

Honors and Awards:

2013 - Achieved Toastmaster's Competent Communicator Status by completing ten speeches. 2010 - Completed Level 1 Leadership Practitioner for NLP Training Concepts - Building Powerful Relationships
2009 - Attended the 2009 Dallas Regional Chamber Women's Conference
2007 - Customer Service Award at FedEx Kinko's
2004 - June Employee of the Month
2003 - 2nd Place - Largest Corporate Fundraiser for the Leukemia and Lymphoma Society - $12,

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