
Blogger, Century 21, Consultant, Horizon Utilities, Pres PROsocialmedia, writingSEO heather@prosocialmedia.com
Ontario, Canada

Blogger, Century 21, Consultant, Horizon Utilities, Pres PROsocialmedia, writingSEO heather@prosocialmedia.com
Ontario, Canada
SEO strategist, writer and editor. B2B and B2C clients including not-for-profits, retail and financial services. Before web, more than a decade as an award-winning journalist at daily newspapers, national and regional magazines (consumer, trade and business).
heather@writingseo.com
www.writingseo.com
905.308.0038
Superlative writing for Web and print; strong understanding of Search Engine Optimization and social media best practices; frontline editing and rewriting of others' copy; hiring and managing writers, designers, photographers, illustrators, copy editors, proofreaders, link ninjas, etc.; project management; strong research and interviewing skills; specialization in B2B, including trade, writing (including but not limited to industrial beats).
(Utilities industry)
October 2009 — Present (2 months)
(Privately Held; Real Estate industry)
February 2009 — Present (10 months)
(Internet industry)
June 2008 — Present (1 year 6 months)
In the midst of a large growth period, PROsocialmedia offers online market research and recommendations, strategy, training, blog writing, optimization of videos, photos, and documents, metrics and as a higher level of service, full customized Social Media Programs for goal- and date-specific viral promotions, such as the launch of a product/service. 905-308-0038 heather@prosocialmedia.com
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2008 — Present (1 year 8 months)
writingSEO is an agency devoted exclusively to helping companies understand how SEO practices can increase search engine traffic and generate new prospects, orders and repeat customers. We employ a team of experienced SEO strategists, writers, designers, web developers, and link outreach managers - each of whom is trained in the latest, best practices of search engine optimization.
(Internet industry)
March 2008 — Present (1 year 9 months)
(Marketing and Advertising industry)
2008 — Present (1 year )
(Privately Held; Marketing and Advertising industry)
June 2008 — September 2009 (1 year 4 months)
Lead SEO and SEM writer and social media strategist, managing the Digital Demand Generation team at a leading marketing communications agency in Mississauga, Ontario.
(Privately Held; 1-10 employees; Online Media industry)
July 2007 — March 2008 (9 months)
Developed Web 2.0 strategy full aligned with the objectives of the client, Our Youth at Worik. Wrote sitemap and supervised content, design, navigation and SEO practices of the resulting website, MySafeWork.com. Managed a team of web designers, developers, SEO experts and writers; implemented Canada's first safety blog, Facebook group, Flickr group, YouTube channel and much more.
(Privately Held; 51-200 employees; Online Media industry)
October 2006 — July 2007 (10 months)
I worked as the B2B editor of several websites for Geosign Corporation, a well-known Internet publishing company that has recently reinvented itself as eMedia, Inc. I conceived WorkSafely.com and was responsible for leading a team consisting of a designer, writers, link ninja and high-profile contracted blogger. My work for Geosign included travel to an international trade show in Germany to interview and film industry players for online videos. I also wrote many of the articles found on WorkSafely and blogged for several months on that site.
(Public Company; 1001-5000 employees; Computer Software industry)
December 2005 — October 2006 (11 months)
In the role of marketing communications writer, I wrote new content for a revamped corporate site, opentext.com, wrote customer success stories for use as marketing collateral, and edited whitepapers by the company's subject matter experts. I also proofread and copy edited all material, print and online, used by the corporation in all marketing endeavors around the world.
(Public Company; 501-1000 employees; Publishing industry)
May 2003 — September 2004 (1 year 5 months)
As Business Editor of this daily big-city newspaper, I was responsible for story assignment, oversight of reporters and freelance writers and photographers, participation in story meetings with other editors, and copy editing reporters' work at the end of each day. When The Spectator underwent a dramatic revamp, I become responsible for the business pages in the A section as well as the "Money" pages in the new GO lifestyle section. I also wrote a regular column of my own.
(Marketing and Advertising industry)
1996 — 2001 (5 years )
(Marketing and Advertising industry)
1993 — 1996 (3 years )
Bacholor of Applied Arts , Journalism , 1984 — 1987