Helena Robinson

Helena Robinson

Marketing and Sales Professional

Tampa/St. Petersburg, Florida Area
Marketing and Advertising

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Helena Robinson's Overview


195 connections

Helena Robinson's Summary

Highly self motivated sales professional with a proven track record of consistently meeting and exceeding established goals and objectives. Skilled in bringing value to customers, growing sales, building long term relationships, and analyzing market trends.


Speaker Development * Product Launches * Peer Mentor * Team Leadership * Consultative Sales Approach * Reimbursement

Helena Robinson's Experience

Territory Manager

Vertical Pharmaceuticals

Pharmaceuticals industry

October 2012Present (2 years) Tampa/St. Petersburg, Florida Area

Specializing in Womens Health & Pain Management

Promoting in the Greater Tampa Bay Market: Hillsborough, Pinellas, Pasco, Hernando, Polk and Sarasota counties.

Marketing Representative

Suncoast Pathology

February 2011March 2012 (1 year 2 months) Tampa, Florida

Created name recognition and account growth for an anatomic and cytopathology laboratory. Identified new accounts through networking, cold calling, and referrals. Analyzed clients laboratory diagnostic services and provided the staff with a customized account plan based upon their office needs. Retained business by providing continuous follow up and in-services. Created marketing tools and literature to drive key business features. Independently promoted to Surgeons, OBG, ENT, Dermatologists, Urologists, Internal Medicine, Family/ General Practice, Surgery and Outpatient Facilities.

Senior Sales Consultant

Novartis Pharmaceuticals

Public Company; 10,001+ employees; NVS; Pharmaceuticals industry

August 2006February 2011 (4 years 7 months)

Novartis Pharmaceuticals, New Port Richey, FL
Senior Sales Consultant 2006 to present

Influenced attitudes and prescribing habits through evidence based selling, and met customer needs by being a product and reimbursement expert. Executed in-service events in order to promote IV medication and provided managed care updates. Established buy and bill accounts in physician offices, labs and hospitals. Gained access on hospital formularies by educating P&T members, Pharmacy Directors and billing specialists. Presented product line to Cardiologist, Family/ General Practice, Internal Medicine, Endocrinologist, Nephrologist, Rheumatologists, OBG, Urologists, Oncologists. Managed events, strategies, and analyzed reports with teammates.
- Increase sales volume by over 25% versus previous year despite market challenges.
- Ranked in top 20% for 2010 & 2009.
- #1 for Regional Growth Initiative, 2010
- Top 10% in region for the launch of first in class hypertensive treatment.
- Regional Advisory Panel Representive for the N2/N3 Tampa District - 2008
- New Port Richey POD Quaterback - 2008

Cardiovascular Specialists


Public Company; 51-200 employees; NTMD; Pharmaceuticals industry

February 2005August 2006 (1 year 7 months)

Nitromed, Tampa, FL
Cardiovascular Specialists 2005 to 2006

Promoted an innovative method of treating Heart Failure throughout Hillsborough county. Educated physicians and challenged them by providing them with clinical data. Introduced product benefit and long term cost savings to Hospitalists, VA Administrators, and Pharmacy Directors in order to gain access on formularies. Worked closely with managed care organizations and key P&T members to gain access onto managed care plans. Resolved stocking challenges by working with local pharmacies. Utilized creative strategies to promote awareness in the community. Independently, promoted to Cardiologists, Family/ General Practice, and Internal Medicine.
- Launched a first to class heart failure medication in July 2005.
- Top 20% of region for sales volume.
- Gained access onto formulary at James A Haley Veteran’s Hospital within 6 months of launch.
- Leveraged relationship with Medicare P&T member.

Senior Sales Rep

UCB Pharma

Public Company; 5001-10,000 employees; UCB; Pharmaceuticals industry

June 1997February 2005 (7 years 9 months)

UCB Pharma, Tampa, FL
Senior Sales Representative 1997 to 2005

Product expert for 6 products ( 5 disease states), while working independently throughout Hillsborough, Pasco, Citrus, Hernando & Polk counties. Utilized market reports to customize presentations. Created innovative strategies to generate product awareness and aide in the development of customer relationships. Promoted to Oncologists, Urologists, OBG, Family/ General Practice, Internal Medicine, Pediatricians, Cardiologists, Nephrologists, Psychiatrists, and Neurologists
- Will to Win, 1998.
- President’s Club winner, 2000
- Consistently exceeded yearly goals: by as much as 173%
- Regional SMART Team representative, 2000.
- Creator and Executive Editor of quarterly newsletters for regional representatives.

Helena Robinson's Skills & Expertise

  1. Internal Medicine
  2. FP/GP
  3. OB/GYN
  4. Urology
  5. Dermatology
  6. Cardiology
  7. Oncology
  8. Nephrology
  9. Psychiatry
  10. Neurology
  11. Rheumatology
  12. Pediatrics
  13. Endocrinology
  14. Surgeons
  15. Hospitals
  16. Outpatient Facilities
  17. Managed Care
  18. Product Launch
  19. Pain Management
  20. Buy
  21. Osteoporosis
  22. Marketing Strategy
  23. Sales Operations
  24. Pharmaceutical Sales
  25. Healthcare
  26. Sales Force Development
  27. Medical Devices
  28. Orthopedic
  29. Biotechnology
  30. Hospital Sales
  31. Selling
  32. Buy & Bill
  33. Cold Calling
  34. Pulmonology
  35. Gastroenterology
  36. Selling Skills

View All (36) Skills View Fewer Skills

Helena Robinson's Education

Saint Leo University

MBA, Management


Florida State University

B.S, Marketing


Contact Helena for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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