Regional Promotion Marketing at SONY
Brazil
- Current
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- Regional Promotion Marketing at Sony Electronics
- Past
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- Associate Planning Manager at Concept Marketing e Comunicação
- Account Director at OEM Comunicação
- National Marketing Director at Icorp Agência de Internet
- Trademarketing at GA.MA ITALY
- Owner, Founding Partner and Executive Director at Inovação Comunicação Interativa
- Department Chief for Arts and Projects at UB MAINTENANCE CORPORATION
- Education
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- CEDEPE Business School
- YMCA - International Language School
- FTE – Faculdade de Tecnologia Empresarial
- FAPE - Faculdade Pernambucana
- FAUPE - Faculdade de Arquitetura e Urbanismo de Pernambuco
- Boston University
- The Cambridge Center for Adult Education
- Recommended
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17 people have recommended Andre - Connections
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262
connections
- Industry
- Consumer Electronics
- Websites
Andre Havro’s Summary
GOAL: NACIONAL MARKETING MANAGEMENT
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QUALIFICATIONS & SKILLS
• More than 10 years of experience in marketing planning, trade marketing and communication projects;
• Able at team work and people management with good historical of motivation and development of staff;
• Strong experience in integration projects of sales, marketing and communication, management advertising agencies and strategic analysis;
• Design and execute marketing events, including planning and management budget. Formulate strategic recommendations around key design factors for each event including strategic event plan, demand generation, site selection, registration process, event flow, space requirements, catering, and production needs.
PROFILE
Marketing Coordinator for Northeast Region in Brazil at Sony Electronics - Consumer Division, advertiser and architect with specialization in marketing and course at Boston University in Boston, USA.
Havro has ministered lectures about Marketing, Trade Marketing, Communications and Interactive Medias in colleges and events geared for businessmen, professionals and students. Was a predecessor in the creation of an interactive communication agency in the Northeast in 1996, and in the development of viral marketing in 1999. Was also one of the first to use the internet as a relationship tool (e-CRM) and founder of one of the first companies focused in using e-mail marketing in 2000.
Currently maintains the blog Obsonatus (andrehavro.com) about marketing, trade marketing, communication and interactivity.
Andre Havro’s Specialties:
• Specializes in the Northeast market;
• Development of regional strategies directed to the local reality.
Andre Havro’s Experience
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Regional Promotion Marketing
Sony Electronics
(Public Company; SNE; Consumer Electronics industry)
March 2008 — Present (1 year 9 months)
Responsible for the Area Marketing Department of the Northeast in the division of consumer goods (LCDTV, Blu-ray, Audio, Digital Cameras, Camcorders, Car Audio, Game, DVD and Portable), and development of regional strategies directed to the local reality.
• Local team leadership in Regional Marketing Structure (~100 people)
• Regional Marketing strategic planning
• Regional Trade Marketing and Merchandising management
• Brands and Product Categories regional management
• Top events and sponsorships coordination
• Partnerships and suppliers contracts management
MAIN PROJECTS
PROJECT “EITA SOM ARRETADO”, June to december 2009
(http://www.flickr.com/photos/havro/sets/72157621262882845)
With POS team actions on major stores for Audio category, a special incentive campaign for sales team and exclusive regional POP material we had a spectacular ROI, about 1860%.
SONY FIFA, June 2009
(http://www.flickr.com/photos/havro/sets/72157619598390456/)
(http://www.slideshare.net/havro/brasil-x-paraguai)
Increased branding action of SONY FIFA in Latin America, where 200 guests enjoyed a great event of relationship with all regional trade in the Brazil x Paraguay match for Soccer World Cup Qualifier.
XPLOD NORTHEAST PROJECT, October to december 2008
(http://www.flickr.com/photos/havro/sets/72157608354724210)
One of the biggest 360° actions for the Xplod category to ever happen in Brazil. Main partner result: Increase of 108% when we compare 2007 x 2008 in the duration of the campaign.
SÃO JOÃO AT CAMPINA GRANDE, June 2008
(http://www.flickr.com/photos/havro/sets/72157605577333008)
One of the biggest branding actions realized in the Northeast Region for SONY in 2008. -
Associate Planning Manager
Concept Marketing e Comunicação
(Marketing and Advertising industry)
February 2007 — March 2008 (1 year 2 months)
Planning Manager for Concept, one of the biggest Marketing and Communication agencies in Pernambuco/Brazil with offices in Recife and São Paulo. Working directly with marketing and communication planning developing new products and interactive communication for multinational companies as well as regional in the segments of drinks, food, packaging, pharmaceutical, telecommunications, among others.
Developer and co-founder of the Concept University Program, which intends to produce and transmit knowledge about marketing and communication, focusing on the market. Students can enroll to participate of academic activities through courses, workshops and lectures ministered by professionals from Concept and partners. -
Account Director
OEM Comunicação
(Partnership; 51-200 employees; Marketing and Advertising industry)
November 2005 — February 2007 (1 year 4 months)
Account Director managing the entire advertising service team of the agency. Was responsible for the communication planning of companies such as Refrigerantes e Cerveja Frevo, Esposende, Cimento Brasil, over 15 building companies, among others.
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National Marketing Director
Icorp Agência de Internet
(Privately Held; Internet industry)
September 2003 — October 2005 (2 years 2 months)
Responsible for the sales, marketing, planning. and service departments of the agency, developing strategic action plans and directly coordinating a staff of 08 people of coordinators and managers.
Development and implementation of communication and marketing projects in big companies, being responsible for interactive marketing strategies, development of promotional customer loyalty campaigns. Business management, responsible for approaching new customers and advertising agencies to develop partnerships to broaden the services offered. -
Trademarketing
GA.MA ITALY
(Privately Held; 501-1000 employees; Consumer Electronics industry)
October 2002 — September 2003 (1 year )
Was responsible for marketing and sales in the states of Pernambuco, Alagoas, Sergipe and Bahia, managing a team of independent sales representatives and distributors. Responsibilities ranged from development to implementation of incentive campaigns, development and applying of support merchandising to the PDVs, market analysis as well as the competition, budget management for the region, selecting and training of sales teams, as well as credentialing and support to the Technical Assistants in the entire region.
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Owner, Founding Partner and Executive Director
Inovação Comunicação Interativa
(Marketing and Advertising industry)
June 1996 — October 2002 (6 years 5 months)
Forerunner of interactive communication in the Northeast of Brazil, won several regional and national prizes. Was head of one of the biggest interactive communication agencies in the North/Northeast, as Director of Business and Marketing, responsible for online communication of customers such as BGN Bank, TIM, Celpe, Grupo M. Dias Branco, Grupo Brasif, Beach Park, Cerâmica Brennand, among others.
Developed the project Sony Ericsson Dealers, where managed the production and technology teams, and as a result created a broader awareness between Sony Ericsson in relation with the sales places and its market products, increasing profitability for the company. -
Department Chief for Arts and Projects
UB MAINTENANCE CORPORATION
(Graphic Design industry)
October 1997 — May 1998 (8 months)
Boston, USA
Creator of the migration project of the Project Library for the digital environment, reaching as a result the reduction of 50% of the time spent in project execution, best use of the physical space, better quality in the presentation of proposals. With the broadening of the capacity of project production the number of drawing employees was reduced in 30%.
Andre Havro’s Education
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CEDEPE Business School
MBA , Marketing & Sales , 2009 — 2010 (expected)
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YMCA - International Language School
English 2009 — 2009
Intensive Program Course + Conversation Course, 140 class hours
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FTE – Faculdade de Tecnologia Empresarial
MBA , Marketing , 2005 — 2006
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FAPE - Faculdade Pernambucana
Bachelor , Communication , 2001 — 2005
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FAUPE - Faculdade de Arquitetura e Urbanismo de Pernambuco
Bachelor , Architecture and urban planning , 1994 — 1999
Progress until the last year. Not finished.
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Boston University
Undergraduate , Introduction to Marketing , 1998 — 1998
BU - School of Management, 6 weeks
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The Cambridge Center for Adult Education
English 1997 — 1997
Intensive Beginner, 10 weeks
Additional Information
Andre Havro’s Websites:
Andre Havro’s Interests:
Advertising, marketing, comunication planning, gourmet cooking, paint canvas, professional networking, strategic planning and CRM Management.
Andre Havro’s Groups:
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SONY -
Marketing 2.0 & Comunicação Digital -
Marketing Digital Brasil -
Sony Playstation Enthusiasts -
AMPRO - Assoc. de Marketing Promocional
Andre Havro’s Honors:
2004 - Prêmio AETI
2002 - TOP 1 IBEST
1st place with the website TIM Nordeste
2003 - TOP 10 IBEST
With the website TIM Nordeste
2002 - Revista da Criação
2nd place in the nacional ranking of the best agencies in Brazil
1997 - Jornal Diario de Pernambuco
1st place with the websites DataNet and StudioWeb Informática
Andre Havro’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
