
Greater New York City Area

Greater New York City Area
(Public Company; OMC; Marketing and Advertising industry)
June 2009 — Present (2 months)
TBWA Digital Arts is a new global team within TBWA Worldwide. As strategic lead for the Digital Arts practice, Hashem works with brands to develop strategies to stay ahead by leveraging the latest innovations and thinking in digital marketing, technology and the web.
(Public Company; OMC; Marketing and Advertising industry)
April 2006 — May 2009 (3 years 2 months)
Hashem was part of the central team that led GSP's digital transformation and interactive work across all clients at the agency. His responsibility was to help inject innovation into the creative work and help craft strategies with clients. He also led the agency’s innovation programs, including outreach and partnerships with technology and media companies.
(Public Company; OMC; Marketing and Advertising industry)
April 2005 — March 2006 (1 year)
First com planner at the agency, bridging media & account planning.
Developed strategies on the worldwide HP and Motorola accounts.
(Public Company; IPG; Marketing and Advertising industry)
March 2003 — April 2005 (2 years 2 months)
Helped develop integrated campaigns for Nikon and supported new business projects.
(Non-Profit; International Affairs industry)
January 2000 — May 2002 (2 years 5 months)
Researched issues for communications programs for UN staff & diplomats.
Course Work , Brand Strategy , 2002 — 2002
BA , International Affairs , 1998 — 2002