Founder & Online Strategist at FoxyMoron
India
- Current
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- Founder & Online Strategist at FoxyMoron
- Past
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- Associate WATConsultant at WATConsult.com
- Marketing Executive at LifeStyle Networks Ltd.
- Trainee Copywriter at Dentsu Marcomm Pvt. Ltd
- Education
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- University of Toronto
- University of Mumbai
- Dhinrubhai Ambani International School
- Dhirubhai Ambani International School
- Greenlawns, Worli
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Harshil Karia’s Summary
I think my key experiences lie in Social Media and Web 2.0. While people understand the technology platforms effortlessly i think my strengths lie in interface understanding and market readiness in terms of feature augmentation.
I have a hunger to learn every single day and i think my goal is to keep learning till i breathe my last. Professionally, a state of constant learning could transcend into many things; things i cannot even speculate on at this point of time. I intend to own, harness and nurture a top notch brand consulting organisation in a few years. I also have aspirations with respect to owning vertical media vehicles.
Harshil Karia’s Specialties:
Research, Blogging, Social Media Ideation, Creative Execution, Distribution in New Media
Harshil Karia’s Experience
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Founder & Online Strategist
FoxyMoron
(Partnership; Marketing and Advertising industry)
May 2008 — Present (1 year 8 months)
FoxyMoron is a Brand Strategy Consulting firm with a focus on the New Media. Within the sphere of Traditional Media, we have certain strengths which can be integrated into the New Medium namely Graphics, Design and Merchandising across Surfaces.
In the New Media, the focus lies on Social Buzz Targeting, Viral Creation and Targeting, Web & Social Media Development Across Platforms including Mobile, and Research and Trend Integration.
Im currently in Charge of setting up All systems, hiring key stakeholders, training, culture development, and cementing partnerships.
I will also be looking after FoxyMoron Media Properties.
FoxyMoron is all about being whacky, crazy, wild, cutting edge, and most importantly - it's all about being 'foxy' -
Associate WATConsultant
WATConsult.com
(Privately Held; 11-50 employees; Telecommunications industry)
November 2007 — June 2008 (8 months)
WATConsult is a web 2.0 strategy consulting company that guides companies (startups and established companies) on how to use Web 2.0 to engage with their target audience.
My job requires me to create a strong brand for WAT. I consult companies on their Web 2.0 strategies and i also blog on www.WATBlog.com -
Marketing Executive
LifeStyle Networks Ltd.
(Public Company; 51-200 employees; Computer Networking industry)
January 2007 — June 2007 (6 months)
LifeStyle Networks is a Wireless Infrastructure Solutions provider. My job focussed on selecting seperate target B2B groups and developing communication strategies for each of them.
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Trainee Copywriter
Dentsu Marcomm Pvt. Ltd
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2006 — July 2006 (4 months)
•Developed communication for HCC (Hindustan Constructions Company), Parx, and Gati Couriers
•Observed and contributed to the brand transition of Thomas Cook to 100% Holidays
•Prepared a report on the ready to wear casual shirt category with special strategy recommendations for Parx
Harshil Karia’s Education
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University of Toronto
CCIT , Digital Enterprise Management, Animation, Web Design, Finance, Innovation Management , 2009 — 2009
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University of Mumbai
BMM at Jai Hind College , Advertising, Media, Marketing , 2005 — 2007
By the time i graduate i hope to add a few processes to my college.
1) Create subject blogs for each class under each faculty and have them constantly updated and make them an online arena for interactivity and constant learning. The blogs also act as an online data base and can be accessed by students studying specific subjects all over.
2) Get my college library to subscribe to WorldCat- Activities and Societies:
- Lead Singer of the College Band, Participated and won in Broadway, Group Singing, Theatre. Was also part of the Debate team representing Jai Hind for the University of Mumbai debating competition. Have also been actively involved in public speaking and other areas if personality grooming.
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Dhinrubhai Ambani International School
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Dhirubhai Ambani International School
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Greenlawns, Worli
Additional Information
Harshil Karia’s Websites:
Harshil Karia’s Interests:
Observation, Learning, Consulting, New technology, Branding, Music, Photography, Film.
Harshil Karia’s Groups:
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Social Media Today -
Internet 3.0 - (Web 1.0+ Web 2.0) -
Online Media -
Indian Social Media Landscape -
Jai Hind College Alumni -
Online Advertising Professionals - India
Harshil Karia’s Honors:
- Indo American Society's Young Ambassador to the USA (2007).
- Principals Special Prize for Outstanding Contribution to Academic and Co Curricular Activites at Jai Hind College.
- Jai Hind College Scholars list 2005, 2006, 2007
- Lifetime Learner Award at Dhirubhai Ambani International School
Harshil Karia’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
