Harold Groeneveld

Current

• Partner/owner at Douglas & Breitner - leading in Digital Marketing

Past

• Commercial Manager a.i. at Yacht
• Interim interactive marketeer at SNS Bank
• Interactive Marketeer a.i. at RVS Insurances

• Marketing & Communications Consultant at Conclusion Communication
• Marketeer at Brunel

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Education

• Hogeschool van Utrecht
• NIMA-C

Recommended

3 people have recommended Harold

Connections

223 connections

Industry

Internet

Websites

• My Company

Harold Groeneveld’s Summary

Harold is a (digital) marketing manager with a heart for sales. He is always on the lookout for that creative peg for campaigns and marketing matters. In his pragmatic way, he brings marketing and communication to life. A congenial conversationalist with just the right amount of curiosity who may even venture to offer unsolicited advice about your business or idea. At the same time, he keeps his goals firmly in view.

Strategic and hands-on marketeer in new business and interactive marketing.

Currently Partner / owner of Douglas & Breitner - leading in Digital Marketing. Douglas & Breitner is a consultancy firm, specialized in guiding companies through the Digital Marketing landscape, helping them to improve efficiency and effectiveness of e-commerce activities by optimal use of online methodologies. Douglas & Breitner services includes (strategic) digital marketing consultancy and execution, training and both project- and interim management.

Harold Groeneveld’s Specialties:

DM, E-commerce, e-business, online marketing, digital marketing, online acquisition, online conversion, online retention, search engine marketing, search engine optimisation, multivariate testing, online search & merchandise.

Harold Groeneveld’s Experience

• Partner/owner

  Douglas & Breitner - leading in Digital Marketing

  (Privately Held; 1-10 employees; Internet industry)

  January 2008 — Present (9 months)

  Douglas & Breitner is a consultancy firm specializing in guiding companies through the Digital Marketing landscape, using online methodologies to improve efficiency and effectiveness of e-commerce activities. Douglas & Breitner services include strategic digital marketing consultancy and execution, training and both project- and interim management.

• Commercial Manager a.i.

  Yacht

  (Public Company; 1001-5000 employees; Human Resources industry)

  January 2007 — January 2008 (1 year 1 month)

  ILeading department of 30 marketing and commercial communication professionals and three account managers
  Developing and performing new, innovative marketing cases to recruit top marketers for Yacht
  Responsible for obtaining assignments for all 30 marketing and communication professionals
  Complete profit-and-loss responsibility for the marketing and communication unit at Yacht in Utrecht

• Interim interactive marketeer

  SNS Bank

  (Public Company; Financial Services industry)

  February 2006 — January 2007 (1 year)

  Responsible for writing the operational plan and the strategic online marketing plan
  Developing innovative concepts, writing business cases in order to sell online mortgage, savings, and investment products
  Devising and carrying out cross- and up-sell concepts in order to bind clients to a bank and to interest those clients with personal and relevant proposals
  Initiator and performer of the response metrics model. SNS Bank uses this model to determine all online settings, measure the response, and perform analyses. The result (CPO) of the response metrics determines the distribution of the budgets to various online media
  In addition, I worked with project teams to make all bank products STP and to develop a new website so that clients and prospects are personally approached in a context that is relevant for them

• Interactive Marketeer a.i.

  RVS Insurances

  (Public Company; Financial Services industry)

  September 2005 — January 2006 (5 months)

  Responsible for the online generation of leads and getting Internet modules ready for operation to conclude online insurance contracts
  Developing concepts, writing business cases, and drawing up e-mail newsletters; devising event-driven marketing activities and viral marketing actions in order to create leads for RVS and Postbank advisers
  In addition, I worked with project teams to sell the services of RVS and Postbank to target groups through the internet, using TV sponsoring

• Marketing & Communications Consultant

  Conclusion Communication

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  December 2003 — May 2005 (1 year 6 months)

  Formulating, coordinating and carrying out the marketing and communication policy for ICT, energy, and media companies
  Responsible for the set-up, management, and realization of target-group marketing and communication campaigns
  Organizing conferences and events (program set-up, communication to target groups, and recruitment of speakers)
  Responsible for budget and results of branding, competition policy, lead generation and internal communication
  Responsible for leading the external offices
  
  
  Interim marketing and communicationjobs done for:
  Dutchview, Software AG, Truston, Oracle

• Marketeer

  Brunel

  (Public Company; 1001-5000 employees; Human Resources industry)

  February 2001 — October 2003 (2 years 9 months)

  Formulating, coordinating, and carrying out the marketing and communication policy in a strategic and operational way for Brunel Engineering, Brunel ICT, and Brunel Insurance & Banking; responsible for the budget
  Developing business plans, including economic support
  Making proposals for the adaptation of the company style, development of new brochures, advertisements, sales presentations, and websites
  Continuously setting up, supervising, and carrying out reputation and image research actions; leading the research bureau; analysing the results and reporting all this to management; making proposals in conjunction with the sales department in order to improve the provision of services
  Developing and carrying out DM campaigns to tap a new intake of candidates and to attract new clients; supporting the editorial and creative effort of the advertising agency; writing reports and presenting them to the management team

Harold Groeneveld’s Education

• Hogeschool van Utrecht

  Ba., Commerciele Economie, 1989 — 1993

• NIMA-C

  Strategic marketing

Additional Information

Harold Groeneveld’s Websites:

• My Company