
Owner, Cabezas Communications
Greater New York City Area

Owner, Cabezas Communications
Greater New York City Area
I am a forward thinking individual with a wealth of experience (over ten years) in the US Hispanic market. I specialize in being able to work within many different segments of the Hispanic market along the many levels of acculturation.
Hispanic event marketing, promotions, advertising and public relations
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2001 — Present (8 years 5 months)
Since 2001 we specialize in US Hispanic/Brazilian event marketing, advertising and public relations. Current and past clients include Wal-Mart, Sprint, MoneyGram International, Uno Money Transfer, Western Union, Vigo, Goya and Diageo. We produce our own events, create and solicit sponsorship opportunities, broker advertising/event marketing contracts, and manage third party events. Have produced two Latin music concerts at Madison Square Garden and in 2008 will be marketing the World Cup Bull Riding Tour in six markets.
(Public Company; 201-500 employees; DCLK; Online Media industry)
March 2000 — March 2001 (1 year 1 month)
Responsible for online sales for a network of sites with traffic from Central America to Central American-based companies
(Public Company; 10,001 or more employees; FON; Consumer Electronics industry)
September 1999 — March 2000 (7 months)
Responsible for corporate sales in the five boroughs through corporate calling plans
(Privately Held; 1-10 employees; Broadcast Media industry)
January 1999 — September 1999 (9 months)
Responsible for attracting sponsors to new part-time radio station when it arrived in NYC from Colombia; creating sponsorship opportunities at events to help sell radio time...company left market a little over six months after its arrival
(Partnership; 1-10 employees; Publishing industry)
1997 — 1998 (1 year)
Responsible for creating new color layout; increasing publication's visibility through alternative distribution models; improving sales kits; maintaining publication's image with appearance at Hispanic industry events
(Public Company; Marketing and Advertising industry)
1993 — 1997 (4 years)
Handled direct accounts and wholesalers in the five boroughs through the circulation department, with an emphasis on Hispanic neighborhoods.
(Marketing and Advertising industry)
1991 — 1993 (2 years)
Masters of Public Administration (MPA) , Public Administration , 1993 — 1998
Bachelor of Arts , Marketing , 1989 — 1993
I am currently planning a Richard Stockton College Reunion Event in October 2008.
High School Diploma , 1985 — 1989
Very interested in spending quality time with my princess, Alana; Colombian culture, especially music, Latin music, dancing-especially salsa, sports, movies, music, and spending time with my good friends and family
Trustee, Board of Trustees, PROCEED, Inc.; Elizabeth, New Jersey
TKE Alumni