Harald Felgner (PhD)

Harald Felgner (PhD)

User Experience Architect/ Head of Mobile #AXA Switzerland

Z├╝rich Area, Switzerland
Financial Services

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Harald Felgner (PhD)'s Overview

  • User Experience Architect/ Head of Mobile #AXA Switzerland at AXA
  • (Mobile) User Experience Curator & Consultant at &theRedFez
  • Lecturer at Bayerische Akademie für Werbung und Marketing (BAW)
  • Senior Consultant at Phase 4 Communications
  • Project and Implementation Manager at Pixelpark

500+ connections


Harald Felgner (PhD)'s Summary


- Information Architecture, Interaction Design, User Experience Design
- Marketing, Process and Technology Consulting
- The Mobile Web

- Capability to communicate difficult subjects effectively between technical and non-technical fields
- Analytical/ decision-making skills with a strong attention to detail
- Ability to work effectively in a multi-tasking/ multi-project environment
- Creativity and humor

Harald Felgner (PhD)'s Experience

User Experience Architect/ Head of Mobile #AXA Switzerland


Public Company; 10,001+ employees; AXA; Insurance industry

2011Present (3 years) Winterthur

(Mobile) User Experience Curator & Consultant


Sole Proprietorship; Myself Only; Management Consulting industry

2006Present (8 years) Zurich

&theRedFez (#REFZ) is my stream of projects and assignments, ranging from international marketing to IT - mixed with some completely unrelated engagements of personal interest.

Collaborations: Acting as Senior Consultant at denkplatz gmbh, Information Design Consultant at Unic AG, Principal Consultant at Ray Sono AG, Client Services Director at iconmobile GmbH, Senior Consultant at namics ag, Senior Information Architect at Aquarius Consulting.

Clients: SBB Cargo, Die Mobiliar, Suva, SIX Card Solutions, Vodafone Group, Utopia.de, Eltern.de, Collax.com, Microsoft EMEA

Principal User Experience Manager


Public Company; 10,001+ employees; VOD; Telecommunications industry

20082009 (1 year) düsseldorf

- User experience program management for the Vodafone 360 Preloaded portfolio
- Accountability for the Connected Address Book, Maps and Places, Apps, and Music Shop on Symbian and Java devices
- Instantiation of a Microsoft SharePoint based milestones, issues, risk reporting solution


HTWG Konstanz

Educational Institution; 201-500 employees; Education Management industry

20042008 (4 years) Constance

- Information Architecture
- Interaction Design
- X-Cultural Communication Applied to Digital Devices
- Online Project Management Processes (Research, Strategy, Design, Implementation, and Operations)

Sales & Marketing Service Group Field Adoption Manager EMEA

Microsoft Corporation

Public Company; 10,001+ employees; MSFT; Computer Software industry

20062007 (1 year) Zurich

- Sales and marketing business stakeholder management across EMEA
- Evangelization of local standard approaches concerning business roles, processes, tools and data
- Proposal of a holistic training approach that goes beyond tool feature trainings
- Gathering, summary and feedback of local process and tool requirements back to Corporate IT
- Deployment of internal and partner-facing sales and marketing tools for all segments to local subsidiaries
- Consulting in strategic and tactical tasks as workshop preparations, role definitions and team as well as stakeholder communication


Bayerische Akademie für Werbung und Marketing (BAW)

20032006 (3 years) Munich

- Information Architecture for Media Marketing
- Online Project Management in Electronic Marketing
- Digital Devices and Usability in Marketing

Senior Consultant

Phase 4 Communications

Privately Held; 11-50 employees; Internet industry

20022006 (4 years) Zurich

- Managed projects for digital media, mainly but not exclusively for international Web sites
- Coordinated virtual project teams in different countries
- Developed content and information architecture concepts for the digital medium
- Consulted the sports marketing team of BMW as well as the Allianz Group
- Developed the concepts for and managed numerous online experience projects for the Microsoft Corporation in Switzerland and Germany
- Consulted Microsoft EMEA in the adoption of a global midsize business online experience

Accounts: Allianz Global, BMW Sports Marketing, DKSH, European Patent Organization, Microsoft Germany, Microsoft EMEA, Microsoft Switzerland

Project and Implementation Manager


Public Company; 201-500 employees; PXL1; Internet industry

19992002 (3 years) Unterhaching

- Managed projects for digital media, mainly but not exclusively for international Web sites
- Developed technical concepts for the digital medium
- Developed HTML templates and coordinated two migrations of the German Microsoft site in 1999 and 2001
- Managed numerous online experience projects for the Microsoft Corporation in Switzerland and Germany
- Managed the implementations for a content management system developed by the agency for the Microsoft Corporation in Germany, Switzerland, Malaysia, and several local customers
- Conducted trainings of the content management system in the various countries
- Managed the ww Microsoft account as technical SME

Accounts: Microsoft Germany, Microsoft Malaysia, Microsoft Switzerland, Microsoft UK

Harald Felgner (PhD)'s Languages

  • English

    (Professional working proficiency)
  • German

    (Native or bilingual proficiency)
  • French

    (Limited working proficiency)
  • Italian

    (Elementary proficiency)

Harald Felgner (PhD)'s Skills & Expertise

  1. User Experience
  2. Interaction Design
  3. Information Architecture
  4. Mobile Internet
  5. Consultancy
  6. Marketing Process
  7. Mobile
  8. User Interface Design
  9. User-centered Design
  10. Personas
  11. Prototyping
  12. Human-computer Interaction
  13. Information Design
  14. Usability Testing
  15. Usability Design
  16. User Interface
  17. Wire Framing
  18. Usability Engineering
  19. Mobile Design
  20. Experience Design
  21. User Scenarios
  22. Design Strategy
  23. Web Standards
  24. Service Design
  25. Mobile Applications
  26. Research Design
  27. Web Design
  28. Mobile Software
  29. Accessibility
  30. Card Sorting
  31. Paper Prototyping
  32. Content Strategy
  33. Task Analysis
  34. Mobile Strategy
  35. Mobile Marketing
  36. HTML5
  37. Mobile Devices
  38. Mobile Technology
  39. Mobile Content
  40. Mobile Advertising
  41. Web Project Management
  42. Requirements Analysis
  43. Design Thinking
  44. Mockups
  45. Digital Strategy
  46. Human Factors
  47. Ideation
  48. Rapid Prototyping
  49. Web Strategy
  50. Web 2.0

View All (50) Skills View Fewer Skills

Harald Felgner (PhD)'s Education

Ludwig-Maximilians Universität München

PhD, Biophysics


Technische Universität München

Dipl.-Phys. Univ., Physics


Gymnasium Unterhaching

Abitur/ Maturität/ University Entrance


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