
Creative Director at Tribal DDB Worldwide
Greater New York City Area

Creative Director at Tribal DDB Worldwide
Greater New York City Area
Award-winning, formally trained Interactive Creative Director with over ten years experience conceiving and articulating pure digital campaigns and interactive experiences that extend campaigns originating in traditional media.
Acted as brand steward for a number of high profile clients over the years, with particular specialty in pitching new business.
Paul’s work has appeared in (among others) AdWeek, Advertising Age, The New York Times, The Wall Street Journal and Creativity magazine.
Paul is a proud member of the New York chapter of the AIGA.
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
2007 — Present (1 year)
Currently heading up digital creative for a number of Diageo brands including Guinness, Baileys Irish Cream and theBar.com; Clean & Clear, Ambi and Aveeno for Johnson & Johnson and Neutrogena.
(Public Company; Marketing and Advertising industry)
2006 — 2007 (1 year)
Lead the interactive marketing initiatives for Intel, including the arbitration of global creative. Built and managed a dedicated Intel creative team developing the client’s online, digital outdoor, video game and mobile initiatives. Worked closely with the strategy and planning teams to identify and develop new business opportunities.
Lead the Interactive global launch of 2006/2007's "Multiply" campaign.
(Privately Held; 11-50 employees; Internet industry)
2005 — 2006 (1 year)
Lead the significant pitch-win for the re-imagining of Sesame Street’s online presence which launched in Summer 2008. Re-branded CapitalOne.com, its subsidiary sites and off-site marketing. Developed work for CNN and The Partnership For a Drug Free America meeting tough ROI goals.
(Public Company; Marketing and Advertising industry)
2005 — 2005 (less than a year)
Developed a wide range of interactive and broadcast creative for the agency’s clients including Pier1, H&R Block, Starwood Hotels & Resorts and Johnson & Johnson.
(Public Company; Marketing and Advertising industry)
2003 — 2005 (2 years)
Developed award-winning work for Xbox Live, Microsoft XP, Nikon and Black & Decker. Landed the interactive business for Wendy’s and developed their first viral advertising and brand sites. Lead the pitch-winning creative for MasterCard and went on to create MasterCard’s first consumer-facing site and online marketing initiatives as their Interactive brand steward.
(Marketing and Advertising industry)
2002 — 2003 (1 year)
Provided engaging cohesive multimedia solutions for a large client base both directly and in collaboration with the interactive departments of the major New York agencies including Ogilvy & Mather, McCann Erickson, Oasis Advertising, Ziccardi Partners Frierson & Mee and Atmosphere BBDO.
(Marketing and Advertising industry)
1999 — 2002 (3 years)
Provided proven ROI creative solutions for a broad range of clients from the Interactive agency' s 3 US offices. Clients included New Balance, TAG Heuer, Toyota North America, Sharp Electronics, The Walt Disney Company and the YMCA.
MFA, Fine Art, 1996 — 1998
BFA, Fine Art, 1992 — 1995
AIGA New York
Silver Regional Addy: Black and Decker
London International Awards: MasterCard
Webaward Standard of Excellence: Wendy's
Interactive Media Award: Sesame Street
Consumer Magazine’s Usability Excellence Award: Discovery Magazine
Eyeblaster Awards: Sharp Electronics
FlashKit Best of the Web: Fla-Jong
Macromedia Site of the Day: Wendy's