
Principal UI Designer at Plantronics
San Francisco Bay Area

Principal UI Designer at Plantronics
San Francisco Bay Area
I am currently working within the Industrial Design team at Plantronics in Santa Cruz. Occasionally, I teach at the University of Santa Cruz, Silicon Valley Extension. In the past, I was a designer at firms such as frogdesign, Philips Design, Cisco and Apple. I was lucky to work with very talented people, our work has received international awards and hopefully made quite a few users happy.
- Experience designing Desktop Software, Web 2.0 applications and Consumer Products.
- Demonstrated ability to lead designers and facilitate collaboration with business owners and engineers.
- Deploying a User Centered Design approach that guarantees innovative products that users love.
- Passionate about life-long learning, teaching design and growing individuals.
- Creative direction for concept development, design, specification, production and implementation.
- Excellent communication and presentation skills including practice and departmental management, people growth, team management and client and vendor relations.
- Expert of User Centered Design, including visual design and interaction design.
(Public Company; PLT; Telecommunications industry)
October 2009 — Present (2 months)
(Public Company; CSCO; Computer Networking industry)
June 2007 — October 2009 (2 years 5 months)
Cisco hardware, software, and service offerings are used to create the Internet solutions that make networks possible - providing easy access to information anywhere, at any time.
Working within the Voice Technology Group, creating a Unified Communication Workspace encompassing multiple applications, devices, networks, and operating systems. Overseeing the mobile phone and desk phone design tracks. Changing the culture towards “design thinking” by advocating User Centered Design principles, redefining processes, activities and deliverables.
(Privately Held; 11-50 employees; Internet industry)
November 2006 — June 2007 (8 months)
Kyte provides users with an easy way to instantly broadcast mobile and online video to multiple destinations, including social networks, blogs and other mobile phones.
Building the product for the ground up - from initial wire-frames all the way to public launch. Responsible for all things design: the kyte brand, the kyte.tv Website and kyte mobile application. Producing all launch marketing material, supervising a team of designers and multiple vendors.
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
May 2005 — November 2006 (1 year 7 months)
Apple leads the industry in innovation with computers, operating systems, digital music and professional applications. iWeb allows users to create websites looking without touching any code. It provides Apple-designed themes, that can be customized it with text, photos, movies, and podcasts.
Responsible for the design of iWeb 1.0: Designed and specified Canvas Interaction, Photo Publishing, Ajax Slideshow and Podcast publishing. Designing Interaction for and iWeb 2.0: Enhanced Photo Pages, Web widgets, integrating Google Maps and AdSense, Theme switching and Personal Domain management.
(Design industry)
October 2003 — July 2005 (1 year 10 months)
The International School of New Media focuses on education and research about opportunities and challenges that New Media creates for business, design, culture and society.
Developing the design curriculum of the newly founded institute from the ground up. Teaching courses in visual communication, User Centered Design and interaction design within the “Master of Science in Digital Media” program. Conducted M.S. exams, mentored PhD students, proposed, planned and conduced research projects
for the European government and multiple industry clients. Organized Cognitive Design congress.
(Public Company; 10,001 or more employees; PHG; Consumer Electronics industry)
June 2001 — October 2004 (3 years 5 months)
Philips Design is the internal design department of Philips worldwide, answering to all questions related to branding, design and strategy and additionally servicing a few selected external clients.
Involved in creative direction, design advocacy, new business development, and managing teams. Projects include developing design guidelines that harmonize Philips PC applications with Philips Consumer Electronic OSDs. Pitching and successfully redesigning Philips.com. Defining CMS architecture and localization processes for Consumer Electronic micro sites in Macromedia Flash. Clients include multiple Philips business units, Siemens VDO Automotive, Alpine Car Systems and FEI Company.
(Public Company; 1001-5000 employees; SAPE; Information Technology and Services industry)
April 1998 — June 2001 (3 years 3 months)
Sapient is a leading business and technology consultancy. Opened in 2000, “Sapient AG” is the German branch of Sapient's global delivery network. Studio Archetype was an industry-leading design firm, which was acquired by Sapient in the fall of 1998.
Founded and led the design department in the new German office, being ultimately responsible for creative direction, practice development and client satisfaction. Responsibilities also included hiring, employee reviews and career management. Clients include Yello Strom, Siemens.com, Xerox.com, Hallmark.com, Virginmobile.co.uk, Bestbuy.com and Walmart.com.
(Privately Held; 201-500 employees; Design industry)
March 1995 — December 1997 (2 years 10 months)
Since more then 30 years Frog Design is one of the world's most prestigious design agencies.
Member of multi-disciplinary design teams developing concepts and designs for user interfaces, corporate identity, packaging and environmental designs. Clients include Acura, Amdahl, Bayer, Compaq, Citibank, Karstadt/Dual and Lufthansa.
M.A. , Graphic Design , 1992 — 1994
2006 Macworld Expo: Best of Show, Apple, iLife 06
2005 Top Ten Global Web Sites, bytelevel research, Philips Design, Philips.com
2003 IDEA - Bronze, Philips Design, iPronto
2003 iF Design Award, Philips Design, iPronto
1999 Outstanding Web Site, Web Marketing Assc., Studio Archetype, Xerox.com
1999 Nominated Finalist, International emma awards, Studio Archetype, Xerox.com
1999 Gold Award, New York Festivals, Studio Archetype, Realtor.com
1997Award of Excellence, American Corporate Identity, frogdesign, Dillingham Consulting
1996 Worldwide Patent, Citibank ATM Interface
1994 Bronze Award, International Bookfair Leipzig, Germany, Übergriffe
1993 Best Books of the Year, Stiftung Frankfurter Buchkunst, Germany, Übergriffe
1993 “High Quality” Communication Design Prize, Design Center NRW, Germany Übergriffe
1992 Posterdesign for "X-Köpfe" exhibited in Brno, Chechien and Breda, The Netherlands