Hans de Kraker

Current

Business Development Director at MarketingLAB International
Founder/Owner at Bondi Baci Chocolate Amaretti
Owner at MarketingLab International

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Past

Business Development Director at HotHouse Interactive
Consultant - Owner - Cornerstore Marketing International at GM Holden - Westpac
Consultant - Owner - Cornerstore Marketing International at Sydney Harbour Foreshore Authority

Consultant - Owner - Cornerstore Marketing International at Cornerstore Marketing International
Business Development Consultant - Contract Brokerage at Consultant - Owner - Cornerstore Marketing International
Director at Cornerstore Marketing International

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3 more...

Education

Forrester Web Site Review Training
IBM Consultative Selling - Business Value Analysis Workshop
Han Fortman College

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Recommended

37 people have recommended Hans

Connections

500+ connections

Industry

Internet

Websites

Hans de Kraker’s Summary

Working on corporate green leadership community made up out of people and business that are looking to make sustainability a core element of their strategy - and profit from it. Smart companies use environmental strategy to innovate, create value and build a competitive advantage. If you want to join group of strong local and global brands & people committed to become sustainable and reduce their carbon footprint - contact me.

Am an enthusiastic self starting sales and business development executive with over 26 years experience in retail product, advertising, and Internet/Information Technology. Solid track record of building relationships and selling IT solutions to Blue Chip Australian companies. In-depth understanding and mastery of the interpersonal relationships and emotion factors that influence the buying process . Respected colleague, team player, leader and motivator (70+ personnel). A results driven professional.

> 15 years experience as a successful private business operator
> Specialist in sales automation and business development process
> Impetuous and persistent
> Skilled negotiator
> Natural trail blazer
> Interculturaly sensitive and aware
> Persuasive presenter/communicator
> Well travelled and groomed
> Loyal

Hans de Kraker’s Specialties:

> New Business Development/Corporate Development
> Solution Sales & Marketing
> Complex Negotiations/Conflict Resolution
> Re-Engineering Sales Process
> Client Management
> Strategic Planning/Execution
> Strategic Partnership and Alliance Building
> Business Building/Innovation

Hans de Kraker’s Experience

Business Development Director

MarketingLAB International

(Privately Held; 1-10 employees; Marketing and Advertising industry)

February 2007 — Present (1 year 9 months)

Working on corporate green leadership community made up out of people and business that are looking to make sustainability a core element of their strategy - and profit from it. Smart companies use
environmental strategy to innovate, create value and build a competitive advantage. If you want to join group of strong local and global brands - + people committed to become sustainable and reduce their carbon footprint - contact me.

CURRENT FOCUS:

> Corporate Innovation & Development
> Corporate Green Leadership
> Financial and Non-Financial Card Programs
> Social Enterprise
> Community/User/Member/Consumer/Citizen led innovation
> Collaboration
> Social Networks
> Social Enterprise
> Open Source Business Models
> Web 2.0 - Mashup's
> The New Carbon Economy / Energy World
> GreenTech/Business
> Sustainability
Founder/Owner

Bondi Baci Chocolate Amaretti

(Privately Held; 1-10 employees; Food Production industry)

January 2005 — Present (3 years 10 months)

A Bondi Baci is a bite size chocolate pastry. The original recipe comes from Liguria, a coastal region in Northern Italy. The first Baci's were made in the early 1900's. Today there are several nephews and nieces argueing over who's great grandfather came up with the recipe.

Involved determining strategic direction and relationships
Owner

MarketingLab International

(Privately Held; 1-10 employees; Marketing and Advertising industry)

March 2003 — Present (5 years 8 months)

Marketing innovation practice with expertise in infrastructure (kioks, terminals, web) for financial and non financial card programs, prepaid, stored value cards and virtual accounts, private label charge cards, loyalty & rewards cards, paper voucher and coupon automation, ticket redemption solutions, transaction processing, member/customer management and communication.

Some past and current clients include: GM/Holden, eBay, Sydney Harbour Foreshore Authority, Visa, ANZ, Contact Energy, Australia Post & Google.
Business Development Director

HotHouse Interactive

(Privately Held; 51-200 employees; Internet industry)

May 2004 — September 2006 (2 years 5 months)

Generate Pipeline of Opportunities for:

>> Forrester Research (heuristic expert review methodology licensed from Forrester Research Inc.)
>> Silverpop (Email Response Management System)
>> Survaze (Online asp survey solution)
>> Web Solutions (portal, web & software development, back-end integration
>> Consulting - Online marketing strategy, Web Strategy, eCommerce strategy)

>>Generate leads and opportunities
>>Have created measureable business development framework through opportunity management and prospect tracking - implemented Salesforce.com
>>Execute Go To Market strategies through DM campaign and telemarketing
>>Manage and develop relationship with Strategic Consulting Partners
>>Generate revenue through establishment of new client relationships

Verticals:

>> Government (specialty)
>> Finance and Banking
>> Transport & Logistics
>> Health
>> Utility
>> Telecommunications
>> Travel
>> High Tech
>> Human Resources
Consultant - Owner - Cornerstore Marketing International

GM Holden - Westpac

(Public Company; 5001-10,000 employees; Information Technology and Services industry)

January 2002 — February 2004 (2 years 2 months)

General Motors-Holden/Westpac: Developed a kiosk based self service solution for redemption of free Motorshow tickets offered to Holden Credit Card holders at Motor Shows in capital cities. Holden had historically provided the free tickets via a call centre and traditional mail. Solution was delivered and generated substantial economic and operational efficiencies.

Engaged with prospect>>established credibility>>developed solution (sourced hardware kiosk supplier, software supplier). produced bid(proposal) and won bid. Account managed client for 2 years.
Consultant - Owner - Cornerstore Marketing International

Sydney Harbour Foreshore Authority

(Government Agency; 201-500 employees; Information Technology and Services industry)

August 2002 — October 2003 (1 year 3 months)

After sale of platform to SHFA became Project Manager - Card Projects;
a. Stakeholder (150 participating merchants) liaison and POS survey for implementation of hardware/software at POS.
b. Identify and establish relationship with a financial switch (bank independent).
c. Strategic collaboration with ERG-Pulse International to work towards incorporation of the ERG transit application on the SHFA-Pulse EFTPOS/POS platform (Load-Reload of Transit Card).
d. Technology migration to Transactor Technologies.
e. Scoping and Development of POS based Visitor Pass and Delegate Card Program and associate tracking application and infrastructure
f. Establishment of member acquisition program for Club Darling Harbour

Engaged with prospect>>established credibility>>lead bid production team in a public tender against 13 companies. We won against second runner up - See-Sydney card (owned by Telstra-ANZ).
Consultant - Owner - Cornerstore Marketing International

Cornerstore Marketing International

(Privately Held; 1-10 employees; Information Technology and Services industry)

January 2001 — October 2001 (10 months)

>> Signed 2 year contract with Sundaybest for supply of technology platform to run a card based marketing program (deployment of MarketSMART solution through retail chains like Wayne Cooper, Allanah Hill, Lisa Ho, Aveda etc)

>> Signed 2 year contract with Sydney Harbour Foreshore Authority for supply of technology platform to run a card based marketing program.

On both projects liaised with prospect>>established credibility>>lead bid production team and won contract.
Business Development Consultant - Contract Brokerage

Consultant - Owner - Cornerstore Marketing International

(Privately Held; Myself Only; Publishing industry)

September 1999 — November 2000 (1 year 3 months)

Offer Procurement Consultant – Affiliate Marketing Programs

>> Cold Call Advertising Sales
>> All contracts implied free give always some times to the total value of AUS$250.000 or more.
>> I would broker on average 7 contracts a day, securing free offer contracts from a variety of companies and franchised retail chains either at a corporate head office level or at retail level across Australia (entertainment, food, beauty and services). Sold contracts to publishing companies.
Director

Cornerstore Marketing International

(Privately Held; Myself Only; Music industry)

January 1997 — February 1999 (2 years 2 months)

When arriving in Australia from Italy - I started trading and looking for business opportunities. I exported sultana's from South Australia to Italy, Ionizers from Australia to Europe and Watches from India to Australia. My first success was with commercialising the concept of Shape-Cd's - then a marketing novelty. I secured the rights with the German company who had developed the technology Did my first deal with Diageo (Guinness - Kilkenny) for an order of 75.000 cd's in the shape of Guinness and Kilkenny cans. Won an order from Time Inc(Record Clubs of Australia). Aborted this as my new found opportunity (brokering contracts for coupon books) was generating much more revenue.

Hans de Kraker’s Education

Forrester Web Site Review Training

IA, Heuristic Evaluation, User Led Design 2005 — 2005
IBM Consultative Selling - Business Value Analysis Workshop

Business Development - Sales Process 2005 — 2005
Han Fortman College

English, French, German, Economics (Macro-Micro), History 1980 — 1986

Additional Information

Hans de Kraker’s Websites:

Hans de Kraker’s Interests:

Salesforce.com, Spin Selling - Huthwaite, Positive Psychology - Dr Martin Seligman, Theory of Constraint relative to Re-Engineering Sales Process, Pepper & Rogers 1-to-1 Enterprise philosophy enthusiast, Psychology & Communication, Human Potential and Behaviour, Usability, Information Architecture, Entrepreneurship, Celebration of Possibility, Cooper Design, Empowering 3rd World through ICT, Martin Luther King, Ghandi (Sathya Graha), David Maister