Digital Art Director
Greater New York City Area
Digital Art Director
Greater New York City Area
I seek clarity in the midst of noise, substance in the midst of fluff, simplicity for universal access, innovation in place of old habits, and beauty in all shapes. I believe that design is what makes the difference.
I have 10 years of concept-driven design and illustration for the web, working with many major commercial clients in a wide variety of industries. My work has received a People's Voice Webby, Marketing Association Award for Best Shopping Site, and was noted for Creativity by AdWeek.
Website design, interactive protoyping, copywriting, interaction design, art direction and management, brainstorming and concept development, storyboarding, illustration, animation, and music composition.
(Privately Held; Marketing and Advertising industry)
March 2009 — Present (9 months)
Website design projects. Key client Johnson & Johnson.
(Design industry)
March 1995 — Present (14 years 9 months)
Snailfactory is my home base as a consultant. This includes on- and off-site interactive/digital design projects for such clients as About.com, Parade Magazine, Ralph Lauren and Vivendi Universal Games. Illustration assignments include Fortune Magazine, Jane Magazine and the Silicon Alley Reporter.
(Design industry)
August 2005 — October 2008 (3 years 3 months)
Art Director for massive 18-month redesign of WebMD. Participated as designer, as well as manager of designers at all levels, to create unique templates for home page, search, wellness centers, topic centers, mini centers, message boards, health tools, and videos. In addition, art directed the templated redesign of 29 local tv stations for Hearst Argyle TV, and the launch of foodtv.co.uk - a UK site for Food Network. On-going design projects for Comcast.
(Privately Held; 1-10 employees; Design industry)
August 2005 — August 2005 (1 month)
Designer on the Dreamwall for the "Hans Christian Andersen: The Greatest Story Ever Told" exhibit in Denmark. The Dreamwall, an interactive three-screen movie, was a surreal collage of all of Hans Christian Andersen’s recurring images and motifs, including cut-out paper ballerinas and etchings of swans. Awards included: Chicago Athenaeum 2006, Applied Arts Annual 2006, Communication Arts Annual 2006.
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
March 2004 — July 2005 (1 year 5 months)
A variety of ongoing design projects for Microsoft, MCI, Novartis, Tylenol, and the launch of Snaffle, Snapple’s summer sweepstakes
site. Two months of character illustration for Famvir and Lamisil.
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
March 2005 — May 2005 (3 months)
Ongoing client projects included Humera, NY Lotto, Probiotics. Developed new look and feel for DuoNeb.com.
(Public Company; OMC; Marketing and Advertising industry)
July 2002 — March 2004 (1 year 9 months)
Sole designer brought to Agency.com from <kpe> after the dissolution of Mobilocity. Responsible for bringing Ralph Lauren to Agency.com for the development of the RL Girl website, and served as Art Director. Other clients included Discovery Networks, Mandalay Bay, Neiman Marcus, and Sony. The Web Marketing Association’s 2003 WebAward Competition presented www.rlgirl.com with Best Shopping Site and www.mandalaybay.com with a Standard of Excellence.
(Design industry)
September 1999 — July 2002 (2 years 11 months)
Developed look and feel for several high visibility client projects including the complete redesign of Sony.com and Sonystyle.com. Designed Andiandmax.com, a site noted for its creativity in AdWeek’s 2001 Interactive Agency Report Card. One of only three designers brought over during the January 2002 acquisition of KPE by Mobilocity. Clients included Beauty.com, Comedy Central, Markle Foundation, Polo, Princess Cruises, and Sony.
Phi Beta Kappa
1998 Jane Magazine Illustration Contest Winner.
2001 Adweek's Interactive Agency Report Card. Andi & Max noted for Creativity.
2003 Web Marketing Association Web Award for Outstanding Achievement in Website Development. Best Shopping Website - RL Girl.
2006 Independent Music Awards Finalist. TV/Film Song Category - "Car Song".
2007 Webby People's Voice Winner. Health - WebMD.