
Product Director at Tencent
China

Product Director at Tencent
China
experienced with projects or products for online advertising platform and solution, social networking, collaboration, community.
focused on product design,innovation ,strategy, development and operations.
my twitter:
twitter.com/lavieocean
product management, user experience, user interface,product strategy, online advertising, startup, business development
(Public Company; 1001-5000 employees; Internet industry)
August 2008 — Present (1 year 4 months)
Creating and updating Advertising platform or systems for all Tencent Products,Initiating new products and solutions for online marketing,Fueling Tencent MIND strategy by Close working with sales management team.
(Internet industry)
October 2005 — August 2008 (2 years 11 months)
2005/10~2007/10 Product Department Manager
Reporting to Gary Wang(CEO)
.managed the design team and the developing team to keep the whole website updated ,relocate the resources to fullfil the product roadmap
.requirment and projects management
.full experience to build or review PRD(product requirement doc) , keep the efficiency and business goal.
.innovate team members to create the features for users and business alliances
.assigned priorities on key features and projects on managment level.
2007/10~2008/08, BD Director
.establishing and managing strategic relationships and alliances in varified fields, such like China Mobile, Google, Microsoft , and quanties of media ,wireless, hardware brands.
.cowork with VP to plan, direct and establish best practices and processes for Local Business team to achieve high quality solution development and delivery
(Public Company; 10,001 or more employees; PHG; Consumer Electronics industry)
August 2003 — September 2005 (2 years 2 months)
Reporting to: APR Product & Marketing Manager (Jeroen de Groot)
Product Management
.Generate the sales leads from Business Intelligence and Short term sales approach
. Pricing and managing the sales agents
. Build Customized VAP (value added proposal) for main Regions, China
. Communication with HQ Eindhoven
. Building the database on critical competitors
. Manage projects , Planning and support of evaluations project
Marketing Management
. Built IMC (integrated marketing communication) Plan and process, especially on points
closely with PM, such as Event marketing,POS etc.
.Marcom issues: Planning and managing the regional seminars and , supporting the demo show/Exhibition and other events, Key window for supportting media and press issues (magazines/regional associations)
(Privately Held; 201-500 employees; Electrical/Electronic Manufacturing industry)
September 2002 — 2003 (1 year )
Reporting to: Reginal Sales Manager (Eric Shi)
. Constituted the visiting plan case by case and potential raising-up plan
. Team work with German , French ,British suppliers on technical presentation and sales enhancement
. experience in bidding projects, build- up technical criteria of bidding, standardizing
. documentation, technical answer and negotiating final price
others , ITP, intensive training programs of innovation and entrepreneurship , 1999 — 2002
Bachelor , Mechanical Design , 1998 — 2002
marketing intelligence ,product design, online community,SNS