Hal Werner

Current

Copywriter at Downtown Ad Agency

Past

Copywriter at D. Hilton Associates
Jr. Copywriter at Creative Civilization (Sole Proprietorship)
Freelance Copywriter at Parker::Hayden

Marcom Consultant at Radiant Media Group
Marcom Consultant at Timpani Communications
Intern at BrandEra Marketing

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3 more...

Education

The University of Texas at Austin

Recommended

2 people have recommended Hal

Connections

113 connections

Industry

Marketing and Advertising

Websites

My Blog

Hal Werner’s Summary

I'm an extremely driven copywriter with strong writing and conceptual skills. I believe in suggesting the correct solution, even if that solution isn't copy. I tend to think of ads holistically, not just from a copy standpoint, and sometimes come up with ads that are almost entirely visual. I think big picture and can do anything from writing a single piece that mirrors the voice a company has had for years or come up with an entire campaign from TV to promotions and unconventional OOH to PR angles.

GOALS
I seek to become a world-class copywriter. I want to be able to move millions with 5 words or less. I want to work on the big campaigns. I want to work on fully-integrated campaigns. I'd certainly like to make ACD one day, but that's probably many years down the road. For now, I'm happy to work at an agency that will help nurture and mold my skills and compensate me fairly for my work.

MEDIUMS
I've worked on a wide variety of mediums, including Concepting, Brand Identity, TV, Radio, Print, OOH, Unconventional OOH, Promotional items, Web, Recruitment, Employee Communications and Short Screenplays.

CLIENT INDUSTRIES
I've worked on clients both large and small in industries as diverse as sports & entertainment, consumer banking, artistic non-profit, periodicals publisher, health & disease non-profit, medical, transportation regulation, logistics, auto dealerships, and social networking.

Hal Werner’s Specialties:

I have an uncanny amount of broadcast, branding and corporate identity experience for my years. I have the advantage of a background in PR and a light, informal background in design that helps me think of projects in light of the entire marketing mix. I've also been told my concepting skills (coming up with the big idea) are extremely strong. I even speak a little German.

Hal Werner’s Experience

Copywriter

Downtown Ad Agency

(Marketing and Advertising industry)

December 2008 — Present (8 months)
Copywriter

D. Hilton Associates

(Privately Held; 11-50 employees; Financial Services industry)

April 2008 — July 2008 (4 months)

Though my time with D. Hilton was short, I feel I created some great work. Many of my peers agree. I was responsible for concepting and writing a variety of materials and conceiving non-traditional media solutions for approximately a dozen credit union clients. Some of the projects I worked on are already receiving overwhelmingly positive feedback. I thank D. Hilton for the chance to create great work and look forward to the next company that will allow me to do the same for them.
Jr. Copywriter
Creative Civilization (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Marketing and Advertising industry)

June 2007 — January 2008 (8 months)
Freelance Copywriter

Parker::Hayden

(Marketing and Advertising industry)

June 2007 — June 2007 (1 month)

Wrote brochure for hunting website
Marcom Consultant

Radiant Media Group

(Public Relations and Communications industry)

April 2007 — June 2007 (3 months)

Wrote press releases and managed media relations for a health & fitness client.
Marcom Consultant

Timpani Communications

(Marketing and Advertising industry)

September 2006 — June 2007 (10 months)

Created a whole range of collateral materials for clients, including business cards, stationary, trade show signage, brochures, etc.

Helped develop brand identity and key messaging for Lynxs Group, a joint venture between Lynxs Holdings and General Electric. Integrated GE's Ecomagination push into the core messaging, mission, etc. of Lynxs Group.

Wrote press releases for, managed media relations for and helped manage events including professional conferences and entertainment performances.
Intern

BrandEra Marketing

(Marketing and Advertising industry)

2006 — 2006 (less than a year)