Haley Brothers

Current

• Volunteer - Tax Preparation at United Way of King County
• Senior Search Manager at Razorfish

Past

• Supervisor (Search and E-mail) at RPA
• Media Planner at Crispin, Porter + Bogusky
• Asst. Media Planner/Media Planner at Carat

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Education

• The University of Texas at Austin

Recommended

10 people have recommended Haley

Connections

265 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Blog
• My Company

Haley Brothers’s Summary

In my role I work on the creation and implementation of paid search marketing campaigns. This includes everything from keyword generation and copy writing to bid management, landing page testing and interactive media strategy. One of my top priorities is ensuring that the client's search efforts are integrated with not just their other media outlets, but their overall end goal and objective.

Haley Brothers’s Specialties:

Search Engine Marketing

Haley Brothers’s Experience

• Volunteer - Tax Preparation

  United Way of King County

  (Non-Profit; Non-Profit Organization Management industry)

  January 2008 — Present (1 year 7 months)

  From January - April I volunteer with United Way preparing taxes for low income families each weekend.

• Senior Search Manager

  Razorfish

  (Marketing and Advertising industry)

  March 2007 — Present (2 years 5 months)

  At Razorfish I have worked with numerous search clients, including Levi's, Pearle Vision, Sunglass Hut, Hawaiian Airlines, Geek Squad and new business opportunities. I also play the role of lead contact for the integration of Marin Software with Atlas Solutions.

• Supervisor (Search and E-mail)

  RPA

  (Privately Held; Marketing and Advertising industry)

  August 2005 — March 2007 (1 year 8 months)

  At RPA I worked with numerous search clients, including American Honda, Honda Powersports, SoyJoy, Bosley, Pioneer Electronics and new business opportunities. I also worked on e-mail marketing for American Honda, as well as SEO consulting and copywriting.

• Media Planner

  Crispin, Porter + Bogusky

  (Privately Held; Marketing and Advertising industry)

  April 2004 — August 2005 (1 year 5 months)

  I worked at the Crispin, Porter + Bogusky office in Venice, CA. As a media planner on the Burger King franchise business I traveled to DMAs in order to present media plans and secure a market vote.

• Asst. Media Planner/Media Planner

  Carat

  (Public Company; Marketing and Advertising industry)

  June 2002 — April 2004 (1 year 11 months)

  While at Carat I initially worked on the Kia Dealer Marketing media plans, mainly spot TV and spot Radio. After my promotion I moved to the Hyundai National Marketing team where I focused on print planning and National TV planning with the World Marketing Group.

Haley Brothers’s Education

• The University of Texas at Austin

  Advertising , 1998 — 2002

  Media and Interactive Sequences
  Minor in Business

  Activities and Societies:

  Alpha Phi Omega, Texas Advertising Group, REACH Texas Media Alliance

Additional Information

Haley Brothers’s Websites:

• My Website
• My Blog
• My Company

Haley Brothers’s Interests:

Traveling, cooking, running

Haley Brothers’s Groups:

Northwest Internet Advertising Group

•    UT Austin Alumni Group

Haley Brothers’s Honors:

Participated in the development of campaigns that won the following:

- Google Marketing Machine (Agency of the Quarter) – Q4 2005
- The Yahoo! Searchlight Award for most creative use of search – Q1 2006
- Media Magazine's Creative Media Award, Online Media: Search - Q3 2006
- IAB Marketing and Interactive Excellence Award, Search (bronze) – 2006
- IAB MIXX Awards Finalist, Widget Marketing - 2008
- IAB MIXX Awards Finalist, Social Marketing - 2008

Haley Brothers’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch