President, Goodtree & Company
Raleigh-Durham, North Carolina Area
- Current
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- Editor & Publisher at CaryCitizen
- President & Creative Director at Goodtree & Co., Inc.
- Past
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- Senior Writer at Brooks Bell Interactive
- Executive Producer at This Is TV
- Independent Producer at Draft Worldwide
- Independent Producer at Hal Goodtree Co.
- Producer at National Football League
- Producer at DMB&B
- Producer at Benton & Bowles
- Education
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- Rutgers, The State University of New Jersey-New Brunswick
- Montclair Kimberley Academy
- Recommended
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7 people have recommended Hal - Connections
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265
connections
- Industry
- Marketing and Advertising
- Websites
Hal Goodtree’s Summary
Goodtree & Co., Inc.
Digital Arts
Hal Goodtree’s Specialties:
Websites, video, copywriting, photography, design, search and social media. A full-service web 2.0 agency.
Hal Goodtree’s Experience
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Editor & Publisher
CaryCitizen
(Newspapers industry)
July 2009 — Present (5 months)
CaryCitizen is an online newspaper for Cary, NC, the seventh largest town in North Carolina.
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President & Creative Director
Goodtree & Co., Inc.
(Marketing and Advertising industry)
February 2007 — Present (2 years 10 months)
We combine traditional advertising acumen with mad web skills to help clients tell their stories in the digital age.
From websites to social marketing, we empower our clients across the web with smart strategies and fresh creative execution. We're known for our expert original content creation including viral videos, candid photography and compelling stories. -
Senior Writer
Brooks Bell Interactive
(Privately Held; 1-10 employees; Internet industry)
January 2006 — February 2007 (1 year 2 months)
Senior Writer on AOL, AIM, AARP, Consumer Reports and the Wall Street Journal.
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Executive Producer
This Is TV
(Partnership; 11-50 employees; Broadcast Media industry)
May 2004 — December 2006 (2 years 8 months)
Managing a boutique television and content creation company. Clients include Y&R, GM, The New York Times and Time Warner.
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Independent Producer
Draft Worldwide
(Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)
January 1995 — August 2005 (10 years 8 months)
HBO and Bell Atlantic with James Earl Jones.
1998 Caples Award with CD/Writer Pat McGuire and CD/Art Director Ted Eyes. -
Independent Producer
Hal Goodtree Co.
(Marketing and Advertising industry)
January 1995 — April 2005 (10 years 4 months)
Work for lots of great agencies and clients - SMASH in Boston, Wolfe Doyle in San Francisco, Trone, Luckie, Martin, Saatchi, Digitas and many others. It was great fun!
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Producer
National Football League
(Privately Held; 501-1000 employees; Sports industry)
May 2000 — December 2000 (8 months)
Producer for the 2000-2001 football season at NFL headquarters in Manhattan. Worked on season-long image campaigns including player and coach interviews. Helped launch NFL.com. Lots of work for NFL Charities.
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Producer
DMB&B
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 1985 — October 1994 (9 years )
P&G, Kraft, Whirlpool, Burger King and the Ad Council.
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Producer
Benton & Bowles
(Marketing and Advertising industry)
August 1981 — November 1985 (4 years 4 months)
Lots of P&G brands - Crest, Scope, Pampers, Charmin, Nyquil, Clearasil. I even shot in Iceland for Icy Hot.
Hal Goodtree’s Education
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Rutgers, The State University of New Jersey-New Brunswick
BA , History , 1976 — 1980
1980 Rutgers College Prize in English.
- Activities and Societies:
- Alpha Delta Epsilon, Rutgers Frisbee team, Targum, Yearbook.
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Montclair Kimberley Academy
1973 — 1976
Additional Information
Hal Goodtree’s Websites:
Hal Goodtree’s Interests:
Film Noir, Guy Noir, Pinot Noir.
Hal Goodtree’s Groups:
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Rutgers Alumni -
DMB&B Alumni -
Game Changers -
Real Estate Barcamp Raleigh/Durham 2009 #REBCRDU
Hal Goodtree’s Honors:
2002 Cannes Lion - Anti-Smoking PSA
1998 Caples Award - Bell Atlantic with James Earl Jones
1996 Emmy - SportsChannel / NY Mets
Hal Goodtree’s Profile in Other Languages:
Hal Goodtree’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
