President, Goodtree & Company
Raleigh-Durham, North Carolina Area
- Current
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- President at Goodtree & Company
- Past
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- Senior Writer at Brooks Bell Interactive
- Executive Producer at This Is TV
- Independent Producer at Draft Worldwide
- Independent Producer at Hal Goodtree Co.
- Producer at National Football League
- Producer at DMB&B
- Producer at Benton & Bowles
- Education
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- Rutgers, The State University of New Jersey-New Brunswick
- Montclair Kimberley Academy
- Recommended
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7 people have recommended Hal - Connections
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253
connections
- Industry
- Marketing and Advertising
- Websites
Hal Goodtree’s Summary
Goodtree & Company
A Digital Agency
Hal Goodtree’s Specialties:
Websites, video, copywriting, design, search and social media.
A full-service web 2.0 agency.
Hal Goodtree’s Experience
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President
Goodtree & Company
(Marketing and Advertising industry)
February 2007 — Present (2 years 6 months)
We combine traditional advertising acumen with mad web skills to help clients tell their stories in the digital age.
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Senior Writer
Brooks Bell Interactive
(Privately Held; 1-10 employees; Internet industry)
January 2006 — February 2007 (1 year 2 months)
Senior Writer on AOL, AIM, AARP, Consumer Reports and the Wall Street Journal.
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Executive Producer
This Is TV
(Partnership; 11-50 employees; Broadcast Media industry)
May 2004 — December 2006 (2 years 8 months)
Managing a boutique television and content creation company. Clients include Y&R, GM, The New York Times and Time Warner.
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Independent Producer
Draft Worldwide
(Public Company; 10,001 or more employees; IPG; Marketing and Advertising industry)
January 1995 — August 2005 (10 years 8 months)
HBO and Bell Atlantic with James Earl Jones.
1998 Caples Award with CD/Writer Pat McGuire and CD/Art Director Ted Eyes. -
Independent Producer
Hal Goodtree Co.
(Marketing and Advertising industry)
January 1995 — April 2005 (10 years 4 months)
Work for lots of great agencies and clients - SMASH in Boston, Wolfe Doyle in San Francisco, Trone, Luckie, Martin, Saatchi, Digitas and many others. It was great fun!
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Producer
National Football League
(Privately Held; 501-1000 employees; Sports industry)
May 2000 — December 2000 (8 months)
Producer for the 2000-2001 football season at NFL headquarters in Manhattan. Worked on season-long image campaigns including player and coach interviews. Helped launch NFL.com. Lots of work for NFL Charities.
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Producer
DMB&B
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 1985 — October 1994 (9 years)
P&G, Kraft, Whirlpool, Burger King and the Ad Council.
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Producer
Benton & Bowles
(Marketing and Advertising industry)
August 1981 — November 1985 (4 years 4 months)
Lots of P&G brands - Crest, Scope, Pampers, Charmin, Nyquil, Clearasil. I even shot in Iceland for Icy Hot.
Hal Goodtree’s Education
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Rutgers, The State University of New Jersey-New Brunswick
BA , History , 1976 — 1980
1980 Rutgers College Prize in English.
- Activities and Societies:
- Alpha Delta Epsilon, Rutgers Frisbee team, Targum, Yearbook.
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Montclair Kimberley Academy
1973 — 1976
Additional Information
Hal Goodtree’s Websites:
Hal Goodtree’s Interests:
Film Noir, Guy Noir, Pinot Noir.
Hal Goodtree’s Groups:
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Rutgers Alumni -
DMB&B Alumni -
Game Changers
Hal Goodtree’s Honors:
2002 Cannes Lion - Anti-Smoking PSA
1998 Caples Award - Bell Atlantic with James Earl Jones
1996 Emmy - SportsChannel / NY Mets
Hal Goodtree’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
