Hacpille Alexandre

Current

• Global Business Director Unilever at Ogilvy Bangkok

Past

• Business Director at Ogilvy & Mather Paris
• Development Director at Ogilvy & Mather Paris

Education

• Université Paris Sorbonne (Paris IV)
• CELSA

Recommended

4 people have recommended Hacpille

Connections

61 connections

Industry

Marketing and Advertising

Hacpille Alexandre’s Summary

- Expertise in global advertising and brand development on the following markets: Skincare (Unilever), Technology (IBM, Kodak, TPS, Duracell WW...), Food (Heineken Group, Panzani, Novartis nutritional food...) and services (Banque Directe, Barclays Bank...).
- Development Director of Ogilvy&Mather Paris during 2 years
- Currently based in Bangkok, Thailand, to lead one of the two platforms of the Global Pond's business (Unilever biggest skincare brand in Asia) in the emerging markets: Asia including China and India, Latin America, South Africa Middle East.

Hacpille Alexandre’s Specialties:

Brand extension, Advertising, 360° communication, business strategy, international development (particularly in Asia).

Hacpille Alexandre’s Experience

• Global Business Director Unilever

  Ogilvy Bangkok

  (Public Company; WPP; Marketing and Advertising industry)

  September 2007 — Present (1 year 11 months)

  Leading the Pond's (Unilever Skincare) skin lightening category globally.
  In charge of the 360° communication campaigns - advertising, digital communication, PR, in-store/activation - in the following developing markets: China, India, Thailand, Indonesia, Philippines, Vietnam, Laos, Cambodia, Pakistan, Mexico, Venezuela, Argentina, Middle East and South Africa.
  In most of these markets, the skin lightening category represents more than 70% of overall skincare business. And in this category Pond's is the biggest and most popular brand.
  Ogilvy Bangkok is in the Top 5 of the most creative agencies in Asia.

• Business Director

  Ogilvy & Mather Paris

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  May 2006 — July 2007 (1 year 3 months)

  In charge of IBM Mid-Market below-the-line activities for the European region
  In charge of Duracell Worldwide - advertising

• Development Director

  Ogilvy & Mather Paris

  (Public Company; 1001-5000 employees; WPP; Marketing and Advertising industry)

  June 2004 — June 2006 (2 years 1 month)

  In charge of Ogilvy new business department

Hacpille Alexandre’s Education

• Université Paris Sorbonne (Paris IV)

  DEA , Sociology , 1993 — 1994

  DEA diploma in Sociology
  (5 year studies after Baccalauréat)

• CELSA

  Maitrise , Marketing, communication , 1991 — 1993

  CELSA is a School of Higher Studies in the
  Communication Sciences of the Sorbonne University.

Additional Information

Hacpille Alexandre’s Interests:

People/consumer's aspirations all over the world, economic and social trends in developing markets, technology convergence, environmental protection, architecture, visual arts (painting, photography, cinema) and music.

Hacpille Alexandre’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• business deals
• getting back in touch