Daniel Siden

Current

• Partner at Haberdasherylondon

Past

• Director at Memori (Sole Proprietorship)
• Freelance at none
• Daniel Siden at None

• Product Designer at Bridge Design
• Design Engineer at Bell Sports, Inc.
• Lead Graphic Designer at BrownTrout Publishers
• Lead Product Design + Engineering at Ennova

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Education

• Royal College of Art
• Carnegie Mellon University
• Woodside High School

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Recommended

8 people have recommended Daniel

Connections

206 connections

Industry

Design

Daniel Siden’s Summary

Haberdasherylondon LLP is a new breed of creative group blending traditional new media creative disciplines with new materials and technologies to provide Creative Direction and Development for a wide variety of industries. I founded HaberdasheryLondon LLP with two hyper-talented business partners Mac Cox, and Ben Rigby. Since beginning, we have grown dramatically in size and turnover by keeping freeform design experimentation at the core of our creative process to help providing fresh ideas and bespoke solutions.

Core competencies include:
Industrial & Product Design
Art Installation+Sculpture Design
User Interface Development
Interaction Design
Experience Design
Mechanical, Light Electrical & Optical Engineering
Project Management
2-D, 3-D Modelling
Prototyping
Design for Manufacturing
Process Development
Graphic Design
Moving and still Image Production Design and Direction
Specialist lighting design and Development


With an undergraduate background in Mechanical Engineering, Physics and Industrial Design from Carnegie Mellon University (USA) I worked as a professional Design Engineer for five years before relocating to the UK to study Industrial Design at the Royal College of Art. While at the RCA and since graduating I have received several awards and acclimations for my work including the National Endowment for Science Technology and Art (NESTA).

Daniel Siden’s Specialties:

Industrial Design, Product Design, Interaction Design, Engineering, Graphic Design, Design for Manufacture, Graphic Design, (Branding + Print Coming Soon) Modeling/Protyping, Design for Manufacture, Market Research, Competitive Advantage Analysis.

Daniel Siden’s Experience

• Partner

  Haberdasherylondon

  (Privately Held; 1-10 employees; Design industry)

  January 2008 — Present (1 year 11 months)

  Creative Direction and Development Agency working within Product and Interaction Design, Art Sculpture and Installation Works, Lighting, Film+Video sectors.

• Director

  Memori (Sole Proprietorship)

  (Sole Proprietorship; Information Services industry)

  2006 — 2009 (3 years )

• Freelance

  none

  (Privately Held; Music industry)

  2005 — 2006 (1 year )

• Daniel Siden

  None

  (Design industry)

  2004 — 2005 (1 year )

• Product Designer

  Bridge Design

  (Privately Held; 1-10 employees; Design industry)

  May 2004 — October 2004 (6 months)

  Medical device design, and graphical user interface design (interaction design) for complex hospital wide and multi-modal medical systems. As a product designer, I was involved from concept to completion, ideation through protototyping, client-side presentation, and design for manufacture.

• Design Engineer

  Bell Sports, Inc.

  (Privately Held; 51-200 employees; Sporting Goods industry)

  December 1999 — September 2003 (3 years 10 months)

  Mechanical, Optical and Electrical Engineer, Design, Prototype and Test to international standards all Bell Sport's products. Working on the entire portfolio of Bell Sports Brands including Bell, Giro, VistaLite, Blackburn, RoadGear and Hydrapak brands.

• Lead Graphic Designer

  BrownTrout Publishers

  (Privately Held; 51-200 employees; Publishing industry)

  July 2001 — August 2003 (2 years 2 months)

  Generate fresh, marketable calendar cover designs for BrownTrout's 1000+ titles annually.
  
  Responsibilities included management and production of:
  -Photo-editing
  -Photo Re-touching
  -Typography
  -Typesetting
  -Scanning

• Lead Product Design + Engineering

  Ennova

  (Privately Held; 1-10 employees; Design industry)

  May 2001 — March 2002 (11 months)

  Lead Product Design and Engineer for Ennnova, a small to medium sized product development company based out of Northern California. While working at Ennova, responsibilities included:
  
  - Design brief generation
  - Concept development
  - Market research
  - Prototyping and model making
  - Mechanical development
  - Proof of concept development
  - Design for manufacture
  - Communications and liaising with Chinese and Indian manufacturers.

Daniel Siden’s Education

• Royal College of Art

  MA , Industrial Design Engineering , 2004 — 2006

  Dissertation: "Spirituality in Design: How Religion is Manifest in Today's Consumer Products"

  Activities and Societies:

  Fully Functional digital photo frame with haptic interface, Fold-flat airline pillow, Domestic water savings + measurement devices, modern interactive memorial products for the funeral industry.

• Carnegie Mellon University

  BS , Mechanical Engineering, Industrial Design, Physics , 1995 — 1999

  Activities and Societies:

  Deans List, Honors Research, Aquatic Locomotive Research.

• Woodside High School

Additional Information

Daniel Siden’s Interests:

Industrial Design, Product Design, Concept Ideation, Market and Design Research, Lighting Design, Mechanical Engineering, 3-D + 2-D Modeling and Prototyping, Design for Manufacture, Sculpture, Visual Effects

Daniel Siden’s Groups:

IDSA, DMI

•    London Business School Active Startup Club
•    Carnegie Mellon Alumni
•    Obama for America
•    Interaction Design Association
•    Action & Sport Innovators
•    MobileMonday
•    Art & Design
•    MobilOpen :: the mobile business group
•    Venture Capital Cafe (+5000 Members)
•    ENTREPRENEURS-GET FUNDED
•    Lighting Design
•    Green & Sustainability Innovators & Innovation Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Global Entrepreneurship Week
•    VENTURE CAPITAL EUROPE
•    Mobilists (Innovators in mobile industry - 3900+ members)
•    Royal College of Art
•    Green
•    Mobile Telecoms industry group
•    International Service Design Network
•    Industrial Design
•    Design Research
•    AIGA | the professional association for design
•    Royal Collge of Art
•    Imperial Alumni
•    INTERNATIONAL CONSUMER ELECTRONICS SHOW - CES
•    Housewares
•    Royal College of Art Alumni Association
•    Institute of Directors - Members Only
•    The Research and Development Society
•    ARCHITECT
•    UK Trade & Investment (UKTI)
•    Company Directors Networking
•    The Linked CXO / President, CEO, COO, CIO, CTO, MD, VP, Director 's
•    CONNECTING DESIGNERS & MANUFACTURERS

Daniel Siden’s Honors:

National Endowment for Science Technology and Art - Creative Pioneer Award
Finalist 2006 Helen Hamlyn Research Center "Design For Our Future Selves" award.
2005 Shell Energy Price - Imperial College Entreprenuers Competition (DIY Kyoto)
2005 Finalist - Imperial College Entrepreneurs Competition (Memori)
2005 - Special Commendation - Carbonate Ideas Competition
2004,2005 Finalist PERGO flooring design competition.

Daniel Siden’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch