Writer, Editor, Analyst, Researcher
Greater New York City Area
- Current
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- Research Manager at Google
- Past
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- Adjunct Instructor at New York University
- Senior Research Manager at DoubleClick
- Senior director of community development at Squidoo
- Contributing Editor at Fast Company
- Editorial and Community Director at Fast Company
- Associate Editor at CIO Communications Inc.
- Associate Editor at Online Access
- Education
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- Northwestern University
- Recommended
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10 people have recommended Heath - Connections
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500+
connections
- Industry
- Online Media
- Websites
Heath Row’s Summary
Formerly a newspaper reporter and copy editor for papers such as the Janesville (WI) Gazette and San Francisco Examiner, my magazine experience has largely focused on technology and business.
When the Web went mainstream in the mid-'90s, I worked as an editor for the now-defunct Online Access magazine, the first newsstand publication about the Internet in the US. At CIO magazine, I served on the launch team for WebBusiness magazine. And at Fast Company, I helped launch the magazine's Web site, founded the Company of Friends, the magazine's readers' network, contributed to the magazine, and edited the Web site.
Between August 2005 and September 2006, I worked on the Web startup Squidoo. It's a consumer-generated media and social entrepreneurship play, and I designed and managed Squidoo's learning community.
In August 2006, I joined DoubleClick as a research manager. There, I studied the impact of new technology on advertising -- and vice versa. When Google bought DoubleClick, I turned my attention to industry intelligence, competitive intelligence, training, and public speaking -- as well as the administration of the research team.
An avid media geek, I am also quite active in the blogging, zine, and self-publishing worlds. I maintain a blog called Media Diet at http://mediadiet.net, as well as several other Web projects. I also contribute reviews to the zines Zine World and Small Press Review. And I write poetry (so far, a couple published in the Time Garden online at http://www.thetimegarden.com/, and one published in the zine The Beatlick News).
I am self-directed and well-organized, but not tidy. I am a solid editor and copy editor, an excellent public speaker. I'm also enthusiastic and energetic.
Heath Row’s Specialties:
Writing, editing, copy editing, proofreading, media research, marketing research, industry intelligence, competitive intelligence
Heath Row’s Experience
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Research Manager
Google
(Publishing industry)
March 2008 — Present (1 year 5 months)
I'm an industry marketing manager for Google's North American sales organization. I manage our analyst firm and syndicated data service contracts and relationships, help provide data training to the sales team, manage our industry intelligence efforts, and help administer the team. To date, my most important deliverable has been an industry intelligence blog and daily and weekly email newsletters about digital marketing industry developments.
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Adjunct Instructor
New York University
(Educational Institution; Higher Education industry)
May 2007 — December 2008 (1 year 8 months)
In the summer of 2007, I taught a class called Enter the Blogosphere, a media studies course focusing on blogging. The class blog is available at http://blogospherism.blogspot.com/. Not enough students have signed up for the class in subsequent terms to warrant teaching it again, but teaching is something I'd like to do more of. Please contact me with opportunities.
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Senior Research Manager
DoubleClick
(Public Company; 1001-5000 employees; DCLK; Internet industry)
August 2006 — March 2008 (1 year 8 months)
Similar to my role at Google, I managed our analyst firm and syndicated data service contracts and relationships, helped provide data training to the sales team, managed our industry intelligence efforts, and helped administer the team. I authored two publicly available research reports, "Touchpoints IV" and "Influencing the Influencers." They're available for download at http://www.doubleclick.com/knowledge. I also edited a book published expressly for DoubleClick clients, "The Year in Online Advertising 2006," which collected the company's research studies as well as additional original material on the previous and forthcoming years in digital marketing. I received high marks for my talk at the 2007 Client Advisory Board meetings.
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Senior director of community development
Squidoo
(Privately Held; 1-10 employees; Internet industry)
August 2005 — September 2006 (1 year 2 months)
A member of the founding team for Squidoo, I worked with Seth Godin to help launch the user-generated content platform. I also developed and managed SquidU, an online learning community for people using the tool. I worked with users to help them collectively learn how to do more, better with the platform.
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Contributing Editor
Fast Company
(Publishing industry)
August 2005 — March 2006 (8 months)
After leaving Fast Company full time to join Squidoo, I continued to contribute to FC Now, collaborate with members of the readers' network, consult on Web projects, and write freelance articles.
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Editorial and Community Director
Fast Company
(Publishing industry)
July 1997 — August 2005 (8 years 2 months)
As the founder of Fast Company magazine's readers' network, the Company of Friends, I helped forward-thinking business leaders and innovators collaborate to improve their careers, companies, and communities. Since 1997, almost 45,000 people have joined the Company of Friends, which at its peak comprised about 200 local chapters and online special interest groups. The Company of Friends was the only multi-industry and -practice professional association connected to a magazine in the world. (I think.) At the end of my time there, I also edited and managed Fast Company's Web site, including its team blog, FC Now, which I launched. I also helped launch the magazine's Web site back in 1997. May of the ideas behind the Company of Friends and FC Now can still be seen in Fast Company's social network services.
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Associate Editor
CIO Communications Inc.
(Privately Held; 51-200 employees; Publishing industry)
April 1996 — July 1997 (1 year 4 months)
As a writer and copy editor for CIO and Webmaster magazines, I concentrated on distributed team management and the culture of Web development and Internet-related companies. I was also one of the earliest writers to address the business potential of online communities. While serving on the launch team for CIO's WebBusiness supplement, I contributed to the content planning and strategy for the next iteration of Webmaster magazine.
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Associate Editor
Online Access
(Privately Held; 11-50 employees; Publishing industry)
July 1995 — April 1996 (10 months)
I wrote feature stories. I edited freelance writers and columnists, including Jim Romenesko, who now works with the Poynter Institute. And I managed the online resources review section in the back of the book, writing and editing reviews of about 400 BBS'es, online service resources, Gopher sites, FTP sites, and Web sites monthly.
Heath Row’s Education
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Northwestern University
BS , Journalism , 1991 — 1995
- Activities and Societies:
- Daily Northwestern, WNUR-FM, n magazine, Sigma Phi Epsilon, NU Comic Book Interest Group (co-founder)
Additional Information
Heath Row’s Websites:
Heath Row’s Interests:
Books, magazines, newsletters, publishing, technology, media, online communities, community organizing, sef-improvement, personal and professional development, writing, editing, copy editing, proofreading, comic books, movies, music, jazz, punk rock, history, architecture, design
Heath Row’s Groups:
IADAS, IAB, ARF, SEMPO, OPA, ACM, NESA, WWWAC, Oldtimers, Likemind
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SigEp at Northwestern--Illinois Lambda Chapter -
Medill Alumni -
ANA Marketers -
TLPT Collaborators -
Conspiracy to Change Advertising -
brandhackers -
Factsheet Five Alumni, Zine Publishers, and Friends -
The ADVERTISING Club (New York) -
$ALE$-FAX NEWS Network
Heath Row’s Honors:
Profiled by Tom Vanderbilt in the New York Times Magazine. Featured in Bill Jensen's book "Work 2.0: Building the Future, One Employee At a Time." Featured in Drew Banks and Kim Daus's "Customer.Community: Unleashing the Power of Your Customer Base." Contributed to Seth Godin's book "The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable." Panel moderator at SXSWi.
Heath Row’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
