Guido Jansen

Guido Jansen

Cognitive Psychologist, Magento Evangelist

Location
Utrecht Area, Netherlands
Industry
Internet

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Guido Jansen's Overview

Current
Past
  • Magento business consultant at Realvine
  • Board of Advice at StudentenGroep Sociale wetenschappen (SGS)
  • Website optimization (Freelance) at OpenSourceSupportDesk.com
  • Business Development and Training (Freelance) at Jira ICT
  • Organisation Joomladays at POST Foundation
  • Open source education (Freelance) at 2value
  • Joomla! Translation Coordinator for The Netherlands at Joomla
  • Founder and Managing Director at DutchJoomla!
  • Board - Public Relations at StudentenGroep Sociale wetenschappen (SGS)
  • High-performance swimmer at XLence Swimteam
  • High-performance swimmer at National swimming team
  • High-performance swimmer at National junior swimming team
Education
  • Google University
  • Universiteit Utrecht
  • Universiteit Utrecht
  • Universiteit Utrecht
  • Lingecollege
Recommendations

30 people have recommended Guido

Connections

500+ connections

Websites

Guido Jansen's Summary

★ Advisor with strong analytical focus. I use my background in cognitive psychology to understand, cooperate with and, if necessary, teach professionals in other fields of expertise. I love working in multidisciplinary teams with developers, graphic designers, business consultants, SEO/SEM/SEA professionals and marketeers.

★ Primary field of interest is online persuasion, web usability (testing) and optimization for human beings. Secondary fields of interest are social media, web analytics and online communities.

★ Passionate about e-commerce in general and the Magento e-commerce platform in particular.

If you have any questions or would like to get in touch don't hesitate to contact me:
✉ guido (at) gxjansen (dot) com
✆ +31 6 420 939 76

Specialties

``` Cognitive psychology ``` Social Media Enthusiast ``` Persuasion & usability ``` Lifehacking & Productivity ``` Community building ``` E-commerce ``` Magento ```

Guido Jansen's Certifications

  • Google Analytics Individual Qualification

    • Google Inc.
    • License 00028773
    • March 2010 to September 2011
  • Certified Partner

    • Visual Website Optimizer (http://visualwebsiteoptimizer.com)
    • November 2010

Guido Jansen's Experience

eBusiness Consultant

ISM eCompany

Privately Held; 51-200 employees; Internet industry

March 2011Present (1 year) Rotterdam Area, Netherlands

At ISM my goal is to evangelise Magento as a platform, both internal and external. In projects I have an advisory role on how to leverage the power of Magento to increase conversion rates.

Community Manager and Platform Evangelist

Magento, Inc., an eBay Company (X.Commerce)

Privately Held; 201-500 employees; Internet industry

December 2008Present (3 years 3 months) The Netherlands

For Magento Inc. I manage Dutchento, the Dutch Magento community. In this role, I am also part of the Magento Community Advisory Board (CAB).

Magento is a feature-rich e-commerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their e-commerce store.

With over 90,000 merchants worldwide, Magento offers standalone, mobile and SaaS e-commerce products for enterprise and mid-sized businesses.

Dutchento is the platform for Dutch Magento users, developers, designers, etc. I founded the community platform and organize the Meet Magento conferences, the first one was in January 2009, the second in May 2010 and the third one in May 2011 (http://www.meet-magento.nl).

For my active role in the (Dutch) Magento community, I received the "Magento - X.commerce Community Builder Award" out of the hands of eBay CEO John Donahoe in October 2011 at the Innovate Conference in San Francisco.

Usability & Conversion specialist

Regenerate

Self-Employed; Myself Only; Internet industry

April 2004Present (7 years 11 months)

I advice about/ help website owners with:
* (starting their) online business
* website usability
* ecommerce conversion optimization

This is my own company.

Magento business consultant

Realvine

Privately Held; 11-50 employees; Information Technology and Services industry

August 2009February 2011 (1 year 7 months)

I use my experience with websites, usability and the Magento ecommerce platform to help new Magento clients. I advice on the implementation of the software into their business, create a functional design and provide training to use the software to it's full potential.

Realvine is a Magento ecommerce partner from The Netherlands. My role was that of 'Magento business consultant'.

Board of Advice

StudentenGroep Sociale wetenschappen (SGS)

September 2008September 2009 (1 year 1 month)

The Board of Advice gives (un)solicited advice to the executive board of the organization and is appointed by all the members of the organization.

Website optimization (Freelance)

OpenSourceSupportDesk.com

January 2009August 2009 (8 months)

For OSSD I worked on the websites Usability, SEO (optimizing pages) and SEM (through social networks).

Business Development and Training (Freelance)

Jira ICT

Educational Institution; 1-10 employees; Information Technology and Services industry

March 2009June 2009 (4 months)

For Jira ICT I teach and organize Joomla and Magento Training courses and help developing their (online) business.

I also helped out with Yireo.com. Yireo is a Building Bridges (software) and Sharing Knowlegde (tutorials) online members club. I take care of brand development and strategy, web site traffic growth, usability and online (video) tutorials.

Organisation Joomladays

POST Foundation

January 2008June 2009 (1 year 6 months)

For 2009 (June 12 and 13th), I had the lead over the organization team (10 volunteers) for the whole event.

I also took part in the organization team of the Dutch Joomla! days in 2008. Among other things, I help out with public relations, event promotion and internationalization of the www.joomladays.nl website.

Open source education (Freelance)

2value

Public Company; 1-10 employees; Information Technology and Services industry

May 2008August 2008 (4 months)

For 2Value, I organized and coordinated courses in open source system engineering.

Joomla! Translation Coordinator for The Netherlands

Joomla

Nonprofit; Myself Only; Internet industry

April 2005March 2008 (3 years)

I helped translating the Joomla! core files and lead a team of volunteer translators for the Dutch language. I translated blog postings, coordinated Joomla! events and managed the Dutch forums.

Founder and Managing Director

DutchJoomla!

November 2004October 2007 (3 years)

I founded DutchMambo in 2004, turned it into DutchJoomla in September 2005 and been with it untill fall 2007. I coordinated a team of around 15 volunteers who contribute to the project with translations, moderating forums, making news items and documentation.
I took care of brand development and strategy, web site traffic growth and advertising revenue.

Board - Public Relations

StudentenGroep Sociale wetenschappen (SGS)

September 2006September 2007 (1 year 1 month)

For a year, I was responsible for brand strategy and promotion of the whole association, and for the activities of the different committees. I also coordinated several of the committees and managed the website.

High-performance swimmer

XLence Swimteam

Privately Held; 11-50 employees; Information Technology and Services industry

20032004 (1 year)

During my career I won various medals at Dutch Championships, primarily at the 50m. breaststroke and attended to several European Championships

I joined the swimming team, proudly sponsored by the XLence Human Resources Group. Famous world-class swimmers joined the team in 2004, like Olympic- and world champion Marleen Veldhuis, Olympic medallists Johan Kenkhuis, Chantal Groot.

High-performance swimmer

National swimming team

20002002 (2 years)

I participated in several international swimming events and championships representing the National swimming team.

High-performance swimmer

National junior swimming team

19952000 (5 years)

I participated in several international swimming events and championships representing the National swimming team.

Guido Jansen's Languages

  • Dutch

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)

Guido Jansen's Education

Google University

Google Analytics Qualified Individual, Google Analytics Individual Qualification

20102010

http://bit.ly/gxjansen-gaiq

Universiteit Utrecht

MSc, Applied Cognitive Psychology (Human Factors)

20052007

I researched the Center-of-Gravity model and the influence of shadow on the predictions of the model with help of the Eyelink II Eyetracker.

Activities and Societies: Boardmember StudentenGroep Sociale wetenschappen (SGS) 2006-2007

Universiteit Utrecht

BSc, Psychology

20022005

I researched Motion-Induced Blindness (MIB), a phenomenon of visual disappearance or perceptual illusions in which salient visual stimuli disappear as if erased in front of the observers eyes (for more information, see http://www.weizmann.ac.il/home/masagi/MIB/mib.html).
Our research found an effect for distance (increased distance -> increased MIB) and for direction (more MIB in the upper left visual field).

Activities and Societies: StudentenGroep Sociale Wetenschappen (SGS)

Universiteit Utrecht

Economics

20012002

Activities and Societies: ECU'92

Lingecollege

Havo, VWO

19942001

Guido Jansen's Additional Information

Websites:
Interests:

Cognitive psychologist (human factors), Usability, E-commerce conversion optimization, Open Source, Internet Community Building, swimming, snowboarding, photography, movies

Groups and Associations:

Magento Community Advisory Board, Web Analytics Association.

Honors and Awards:

Magento - X.commerce Community Builder Award

Top athletic career as a swimmer:
From 1995 until 2004 participated in many competitions - both National and European. I won several swimming awards (e.g. multiple Dutch Champions at the 50 meter breaststroke).

Google Analytics Individual Qualification (http://bit.ly/gxjansen-gaiq)

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