
croftcommunincations.com & OwnAnAshevilleHome.com
Asheville, North Carolina Area

croftcommunincations.com & OwnAnAshevilleHome.com
Asheville, North Carolina Area
Gwen Croft, founder and president of Croft Communications, combines the unique blend of New York City sophistication with the personal southern touch to provide everything from a simple web site to establish your web presence, to a sophisticated web application to meet special needs.
With over 20 years experience, Croft Communications incorporated in Manhattan in 1999.
Services include:
* Web site design and development
* Web site evaluation and redesign
* Web site marketing and promotion
* Project consultation
* Creative arts and graphics design
* Domain name registration
* Search engine optimization
* Web site hosting
* Extra support to help your regular staff
Specializing in real estate, property management with websites, advertising and marketing.
(Real Estate industry)
January 2007 — Present (3 years )
Helping people from NYC and everywhere relocate either their first residence or a second home in and around Asheville, NC - continuously voted as one of the top places to live in the USA.
(Marketing and Advertising industry)
2007 — Present (2 years )
(Marketing and Advertising industry)
1995 — Present (14 years )
• Founded my own company after 20 years of progressive experience as a Graphic Designer, Art Director, Creative Services Director and Advertising Manager.
• Internet design and development services include project management, strategic planning, creative direction and programming of ecommerce-enabled sites, Flash sites, animated banners, hosting, email marketing, site content and maintenance.
• Print services and experience include direct marketing, ads, logo design, catalogs, brochures, stationary and collateral material, prepress, four-color and spot printing.
• Experience in event coordination and promotion, media buying/placement, set design, video production, specialty advertising, fulfillment management, digital and traditional photography and public service campaigns.
• Clients include: HBO Interactive, Depository Trust & Clearing Corp., Rockrose Development Corporation, Hudson Chelsea Assoc., Villa Roma Resort, Lisa Manegement ,etc.
(Marketing and Advertising industry)
2002 — 2005 (3 years )
(Marketing and Advertising industry)
2002 — 2003 (1 year )
(Public Company; 10,001 or more employees; Retail industry)
1993 — 1995 (2 years )
Managed in-house creative/production department producing dozens of catalogs
annually. Responsible from concept through completion - included pitching concepts to senior officers to press checks. Created direct mail, television commercials, point-of-purchase and training material for corporation earning more than a billion in sales annually.
• Hired and trained staff and freelance artists: Mac, traditional boards, and illustrators.
• Selected photographers and other vendor services.
(Public Company; 11-50 employees; Automotive industry)
1990 — 1994 (4 years )
Managed marketing, advertising and art department of in-house agency for international company producing tires for antique automobiles, trucks, and motorcycles. Increased sales by one-third the first year. Increased an additional 25% the second and third years.
• Wrote and produced radio and television commercials. Negotiated media contracts and placement. Managed public relations and special events in the antique car industry.
(Public Company; 51-200 employees; Entertainment industry)
1982 — 1990 (8 years )
Designed and produced collateral material for the sales department, merchandise and promotional items for the marketing department, and provided on-air graphics for news and weather department using computer and traditional board skills. Illustrated commercial storyboards for direct advertising clients.
Brokers License , Real Estate , 2007
Master of Arts , Conscious Evolution , 2002 — 2004
Bachelor of Arts , Communications (Major) Psychology and Graphic Design (Minors) , 1988
real estate, hiking, gardening (a passion!)
Bountiful Cities Project - Board Member
ALPs - Professional Women's Networking Organizations -Webmaster
National Award
Broadcast Promotion and Marketing Executives
Gold Medallion Award 1990
Specialty Promotion for WTVC News Channel 9
Regional Awards
Advertising Federation of America - District 7
ADDY
Silver Certificate of Excellence 1991
Brochure/Single Promotion for WTVC News Channel 9
ADDY
Gold Certificate of Excellence 1990
Specialty Promotion for WTVC News Channel 9
ADDY
Silver Certificate of Excellence 1990
Public Service Campaign for the Childflight Campaign
ADDY
Silver Certificate of Excellence 1990
Direct Mail for Coker Antique Tires, Inc.
ADDY
Silver Certificate of Excellence 1985
Painted Bulletin for WTVC News Channel 9
Printing Association of the South 1992
Award of Merit for Excellence in Printing
Catalog Design and Production for Coker Antique Tires, Inc.