Gijsbert van der Sleen

Current

owner & senior strategic digital marketing consultant at MAXX//online: improving digital marketing performance
Guest lecturer Masterclass Internet Marketing Strategies at Nyenrode
Founder 'E-Business Managers Platform' at E-Business Managers Platform

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Past

Online Proposition Manager - Customer Management Leadership at Atos Consulting
Principal Consultant Online Customer Management at Atos Consulting
Program Manager Online at Assembléon

Interim Senior Channelmarketeer Internet at RWE Energie
Project manager My Learning Zone at Canon
Business developer internet at CIBER
Owner - Marketing manager at Neximus bv
Co-founder - owner at LiberCom
Internet business consultant at CTG
Adjunct publisher bouwmarketing and digital media at ten Hagen & Stam

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7 more...

Education

NIMBAS Bradford
Nyenrode Business Universiteit

Recommended

2 people have recommended Gijsbert

Connections

410 connections

Industry

Management Consulting

Websites

Gijsbert van der Sleen’s Summary

Since 1995 a believer in the possibilities of business improvement by the use of internet initiatives. Love to make complex matters simple and achieve results. Try to keep on the edge of new developments and ahead of the game.

Specialised in guiding organizations to improve Digital Marketing Performance by developing internet marketing strategies, online organization alignment & empowerment and online measurement.

My focus is on digital marketing: customer facing processes (marketing, sales and support processes).

Gijsbert van der Sleen’s Specialties:

* Digital Marketing Organisatie: meer rendement halen uit digital marketing door het in balans brengen van strategie, management, processen, afdelingen, mensen en competenties.
* Digitale Marketing Strategie: vertalen van marketing-, sales- en service doelstellingen in een digital marketing strategie.
* Digital Marketing Measurement: opstellen & implementeren van digital marketing balanced scorecards (organisatie breed)
* Digital Marketing interim & programma management

Gijsbert van der Sleen’s Experience

owner & senior strategic digital marketing consultant

MAXX//online: improving digital marketing performance

(Privately Held; Management Consulting industry)

July 2009 — Present (1 month)

MAXX//online was founded out of a passion for everything online.
We believe that the internet is fundamentally changing the way organizations operate. This will range from operational efficiencies (supporting current processess), to changing the way organizations engage their (potential) customers. This is what we call 'Digital Marketing'.
The biggest challenge for organizations we see now, is to empower all levels of the organization to make the best use out of the online channel. This means mobilizing management, departments and employees. MAXX//online achieves measurable results based on a pragmatic approach.

MAXX//online: start optimizing your digital marketing performance today!

www.maxx//online.nl
Guest lecturer Masterclass Internet Marketing Strategies

Nyenrode

(Educational Institution; Education Management industry)

June 2008 — Present (1 year 2 months)

Guest lecturer in the second Masterclass Internet Marketingstrategies, organized by Nyenrode Business University (Ed Peelen), Atos Consulting and Winkwaves (Rene Jansen).

More information on: http://www.nyenrode.nl/ims
Founder 'E-Business Managers Platform'

E-Business Managers Platform

(Non-Profit; Internet industry)

December 2007 — Present (1 year 8 months)

When last year, an interesting group of E-Business executives gathered to discuss (some of) the key challenges they face, the need was identified to share more knowledgeand experiences within the E-Business community and learn from each other.

To facilitate this, a platform was created by me: the 'E-Business Managers Platform'. The target audiences are E-Business executives and managers with a primary responsibility for driving E-Business strategy and implementation within large organizations. Either as E-Business department responsible or E-Business channel responsible.

The 'E-Business Managers Platform' is supported by a LinkedIn group with over 80+ members (March 2008). To support the objective of knowledge sharing, 2 meetings will be organized annuall in April and October. More info: http://ebmp.pbwiki.com/FrontPage.
Online Proposition Manager - Customer Management Leadership

Atos Consulting

(Public Company; ATO; Management Consulting industry)

January 2008 — July 2009 (1 year 7 months)

As Online Proposition Manager I am responsible for developing and delivering the Atos Consulting Online Customer Management service offering across our lines of business (LOB's).

I work together with 4 LOB proposition leaders for the sectors Public Services (PS), Financial Services (FS), Telecom Utilities & Media (TUM) and Consumer & Industrial Markets (CIM).

To deliver our services we are supported by a large group of enthusiastic consultants.
Principal Consultant Online Customer Management

Atos Consulting

(Public Company; ATO; Management Consulting industry)

November 2004 — July 2009 (4 years 9 months)

With a track record as entrepreneur and innovator in everything online, I am specialised in improving business performance by the use of internet technology (e-business). My current focus is aligning organisations for E-Business 2.0.

I have successfully managed e-business projects in different sectors, working with complex and multidisciplinary project teams in various business environments, both in the Netherlands and abroad for international organizations.

Within Atos Consulting, my focus is on 'Online Customer Management': improving the performance of the online channels for marketing, sales and service in relation to the multi-channel strategy.

Currently performing market research into: ‘E-Business 2.0”.
Program Manager Online

Assembléon

(Public Company; 501-1000 employees; Machinery industry)

March 2007 — March 2008 (1 year 1 month)

Online strategy consulting: jointly establishing the Internet Vision and Ambition, definition of the Online Roadmap, definition of Plateau 1. Online program management, design and implementation of the internet/intranet presence.
Interim Senior Channelmarketeer Internet

RWE Energie

(Utilities industry)

March 2007 — June 2007 (4 months)

Strategic online consulting: developed the Internet Vision and Ambition, definition of the Online Roadmap and design of stage 1.
Project manager My Learning Zone

Canon

(Public Company; 10,001 or more employees; CAJ; Electrical/Electronic Manufacturing industry)

January 2006 — February 2007 (1 year 2 months)

Project management for Canon to enable the Channel Partner Program of the Emerging Markets Business Unit (EMBU) in using the My Learning Zone e-learning web environment for this program.
Business developer internet

CIBER

(Public Company; 5001-10,000 employees; CBR; Information Technology and Services industry)

October 2003 — October 2004 (1 year 1 month)

CIBER is a leading international, system integration consultancy, providing IT services for Internet strategy and development.
Owner - Marketing manager

Neximus bv

(Privately Held; 11-50 employees; Internet industry)

January 2001 — October 2003 (2 years 10 months)

After acquisition of InfoCommerce by LiberCom, Neximus was founded. Neximus was a specialised internet agency, focussing on disclosing information by internet technologies. Customers from the government and financial services included: Authoriteit Financiele Markten, Pensioen- & Verzekeringskamer, Ministeries van LNV, Economische Zaken, etc.
Co-founder - owner

LiberCom

(Partnership; 1-10 employees; Internet industry)

June 1999 — January 2001 (1 year 8 months)

Co-founder and owner of e-business consultancy LiberCom. Strategic internet consulting for companies such as ING Lease (european eVision), Philips Displays, etc. Special focus on translating business goals in internet opportunities from a business/marketing perspective
Internet business consultant

CTG

(Public Company; Information Technology and Services industry)

January 1998 — May 1999 (1 year 5 months)
Adjunct publisher bouwmarketing and digital media

ten Hagen & Stam

(Publishing industry)

January 1997 — December 1997 (1 year)

Gijsbert van der Sleen’s Education

NIMBAS Bradford

MBA , International Marketing Management , September 1995 — December 1999

Thesis: An Eye on the Future: The use of Internet in the Dutch financial services industry.

Activities and Societies:

President of the Alumni Association
Nyenrode Business Universiteit

Additional Information

Gijsbert van der Sleen’s Websites:

Gijsbert van der Sleen’s Groups:

E-Business Managers Platform, European Internet Professionals, AIIM (the international content management organisation), PIM (Platform Innovatie in Marketing), IPAN