Guy Redmond

Guy Redmond

Experienced International Head of Digital Marketing

Location
Geneva Area, Switzerland
Industry
Food & Beverages

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Guy Redmond's Overview

Current
  • International Digital Marketing Manager | B2C | B2B | FMCG at Nestle S.A.
Past
  • Global Digital Marketing | B2B | Corporate | FTSE 100 at Aggreko PLC
  • Internet Marketing Consultant | SME at MellowMedia
  • Online Marketing Manager | eCommerce | Fashion at drivebusiness
  • eCommerce Director | Outdoor Retail at aktive8
Education
Connections

372 connections

Websites

Guy Redmond's Summary

“Achieving marketing objectives by applying digital technologies”

An experienced international Head of Digital marketing, with a wealth of experience across the web landscape including, enterprise level B2B and B2C eCommerce and corporate communications.
Culturally aware and comfortable with traditional and complex matrix organisational structures.

Specialties:
- Global Online Marketing
- International Marketing
- Integrated Marketing
- eCommerce Life-cycle
- Online Conversion
- Technically competent with multiple CMS (Alterian, Sitecore, Magento, Wordpress)
- HTML savvy
- CRM strategies
- Search Engine Optimisation -SEO
- Search Engine Marketing -PPC
- Display Marketing
- Affiliate Marketing
- Google Analytics
- SiteCatalyst
- Google DoubleClick
- A/B and MVT Testing
- Prince2 Qualified
- Web Development
- Web Project Management
- Social Media Marketing
- Domain Management
- Online PR
- Corporate Communications
- Web Accessibility
- UX/Usability Testing

Guy Redmond's Experience

International Digital Marketing Manager | B2C | B2B | FMCG

Nestle S.A.

Public Company; 10,001+ employees; NESN; Food & Beverages industry

August 2013Present (1 year 2 months) Switzerland | Global

Global Digital Marketing | B2B | Corporate | FTSE 100

Aggreko PLC

Public Company; 5001-10,000 employees; AGK.L; Utilities industry

May 2009August 2013 (4 years 4 months) UK | Global

- Coordinating and managing the multilingual global online marketing strategy and digital corporate communications for Aggreko, a FTSE 100 company
- Promoting the company’s products, services and investor relation opportunities using multiple channels
- Providing strategic and consultative support for regional marketing teams across 36 websites in 42 languages worldwide
- Managing global digital agencies; development, SEM and investor relations, from contract negotiation to day to day planning
- Managing multi million pound budgets
- Identifying and project managed website developments
- Managed scoping, tender and implementation process for a CMS upgrade

Internet Marketing Consultant | SME

MellowMedia

Information Technology and Services industry

20072010 (3 years) UK

Independent Information Technology and Services Professional, working with SMEs and start ups.

-Online Marketing Training
-Developing Low Cost Effective Marketing Strategies
-CMS Development

Online Marketing Manager | eCommerce | Fashion

drivebusiness

Privately Held; 51-200 employees; Retail industry

20082009 (1 year) UK

Managing online marketing strategies for eCommerce clients, including; SEO, PPC, link building, conversion optimisation and affiliate marketing.

Providing fully managed digital campaigns and actionable insight to ensure maximum conversion and ROI.

• Developed and executed multiple campaigns
• Budget Management
• Campaign Monitoring
• Monthly Reporting
• Content Creation

eCommerce Clients:
AllSaints | REISS | Mama-La-Mode | Devidoll | Gio-Goi | Bench | Duchamp | D2 Jeans | Brookes

eCommerce Director | Outdoor Retail

aktive8

February 2004November 2008 (4 years 10 months) Edinburgh, United Kingdom

Responsible for online sales performance and brand for leading outdoor ecommerce website.

• Monitoring, analysing and reporting on category and promotion performance
• Multi Channel Management and Marketing
• Search Engine Optimisation / PPC
• Affiliate Marketing
• Creating, planning and implementing a merchandising calendar
• Creating and implementing ideas for supplier promotional opportunities
• Ensuring deep and broad content coverage across product categories
• Working to drive turnover by increasing conversion on all pages
• Initiating and managing merchandising and website improvement initiatives

Guy Redmond's Education

The Manchester Metropolitan University

MSc, Digital Marketing Communications

20112014

Grade: Business School

- Strategy and Planning for Digital Development
- Monitoring, Measurement and Management
- Integrated Marketing Communications Planning and Control
- Customer Acquisition and Conversion Concepts in Digital Marketing
- Customer Management and Retention Concepts in Digital Marketing

International Marketing School | Barcelona

International Online Marketing, E-Commerce/Electronic Commerce

20122012

- Global Media Strategy
- International Paid Search
- International Search Engines
- International SEO
- International Social Media

Mabel Fletcher College - Liverpool

HND, Health and Social Care

Guy Redmond's Certifications

  • PRINCE2 Practitioner

    • BCS, The Chartered Institute for IT
    • 2014

Guy Redmond's Courses

  • Independent Coursework

    • SEO Public Relations | Econsultancy (2010)
    • Project Skills for Digital Marketers | Econsultancy (2010)
    • Innovation in Content Strategy | Econsultancy (2010)
    • Effective Web Measurement | Lynchpin (2011)
    • Digital Strategy and Planning | Econsultancy (2011)
    • Advanced Content Strategy | Econsultancy (2012)
    • Marketing Automation | Econsultancy (2012)
    • Legal Issues: Considering Compliance | iCompli (2012)
    • International Marketing School | ISS Barcelona (2012)
    • eCRM and Social CRM Strategy (2013)
    • User Centred Design Strategy | Bunnyfoot (2013)
    • Social Media & Customer Engagement | Econsultancy (2013)
    • Advanced Email Strategy | Econsultancy (2013)
    • PRINCE2 Foundation | Chartered Institute for IT (2014)
    • PRINCE2 Practitioner | Chartered Institute for IT (2014)

Guy Redmond's Projects

  • Digital Road Map | Not For Profit | Charity

    • 2013 to Present

    Collaborated with internal and external stakeholders and provided strategic and technical consultancy.

    Identified communications opportunities including social media and newsletter sign ups, to improve website visibility and engagement and presented the strategic road map to the board.

  • Global WCMS Migration | FTSE 100 | Corporate

    • 2012 to Present

    Scope, define, select and project manage a new WCMS upgrade (SDL Alterian CMS) including RFI, RFP, vendor selection, to project completion.

  • Investor Relations | SiteCore Upgrade | Corporate

    • 2013 to Present

    Investor Relations Migration Project:
    Key stakeholder and group project manager for new CMS platform upgrade to SiteCore for a FTSE 100 listed investor relations website.

Guy Redmond's Volunteer Experience & Causes

  • Volunteer Experience

    • Digital Champion

      Go ON UK
      • Education
      2010 present (4 years)

      'Digital champion’ describes anyone who supports family, friends, colleagues, customers or people in their community to enjoy all the benefits that Basic Online Skills can bring.
      They can be found:

      -In big commercial corporations
      -Working for small local charities
      -Running businesses
      -Involved in their local community

      Find out more:
      http://www.go-on.co.uk/
      http://digitalskills.com/

    • Digital Consultant

      Venture Scotland
      • Social Services
      2009 present (5 years)

      Venture Scotland UK runs a not for profit outdoor-based personal development programme for young people aged 16-30, who face complex and difficult problems.

      - Provided strategic and technical consultancy
      - Developed a strategic road map
      - Member of Steering Committee
      - Identified opportunities to improve website visibility and engagement
      - Collaborated with internal and external stakeholders

  • Volunteer Interests

    • Causes I care about:

      • Children
      • Disaster and Humanitarian Relief
      • Health
      • Human Rights
      • Poverty Alleviation
    • Organizations I support:

      • ShelterBox International
      • Save the Children UK
      • Scope
      • UNICEF
      • WaterAid
      • British Red Cross
      • Marie Curie Cancer Care
      • Shelter UK
      • Venture Scotland

Guy Redmond's Skills & Expertise

  1. SEO
  2. PPC
  3. Google Analytics
  4. Google Adwords
  5. Digital Marketing
  6. E-commerce
  7. Web Analytics
  8. Online Marketing
  9. CMS
  10. Web Project Management
  11. Online Advertising
  12. SEM
  13. Digital Marketing Experience
  14. Net Promoter Score
  15. Marketing Strategy
  16. Social Media
  17. Conversion Optimization
  18. Affiliate Marketing
  19. Strategy
  20. Digital Strategy
  21. CRM
  22. Multi-channel Marketing
  23. Website Development
  24. Link Building
  25. B2B
  26. Web Marketing
  27. Start-ups
  28. Marketing
  29. Web Development
  30. Content Strategy
  31. Email Marketing
  32. B2B Marketing
  33. Analytics
  34. Mobile Marketing
  35. Public Relations
  36. Organic Search
  37. Lead Generation
  38. Integrated Marketing
  39. Social Media Marketing
  40. Customer Acquisition
  41. Corporate Communications
  42. WordPress

View All (42) Skills View Fewer Skills

Guy Redmond's Additional Information

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  • career opportunities
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  • expertise requests
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