Guy Levy-Yurista

Guy Levy-Yurista

Director, AIM Mobile at AOL

Washington D.C. Metro Area

Current
  • Director, AIM Mobile at AOL
  • CEO and Founder at Hegati
Past
  • Director, Market Development, IM Platforms, Americas at AOL LLC
  • Principal Product Manager at AOL LLC
  • Director, Market Development and Product Management at CeLight Inc.
  • Associate at Tamir Fishman Ventures - Draper Fisher Jurvetson
  • CTO and Lead Market Development at Winet.co.il
  • Founder and Chief Technology Officer at PhysMedic Research Ltd.
  • R&D Team Leader at R&D Labs
Education
  • University of Pennsylvania - The Wharton School
  • The Weizmann Institute of Science
  • Tel Aviv University
  • The Hebrew University
Connections
500+ connections
Industry
Internet
Websites

Guy Levy-Yurista’s Summary

Veteran senior manager and leader with a unique mix of demonstrated skills acquired over 18 years in operational, marketing, venture capital, entrepreneurial and R&D environments. Physics PhD with expertise in commercializing advanced technologies. Wharton MBA, majored in Entrepreneurial Management. In-depth knowledge of internet, communications, e-commerce, computing and security. Experienced venture capitalist involved in over $40 million of deals. Instrumental in shaping investment strategy of $150 million VC fund. Supervised product management, business and marketing strategies for technology companies operating across internet, telecommunications and security markets.

Guy Levy-Yurista’s Specialties:

Business: Product management, Marketing, Business development, Customer relations, Investor relations, Venture capital.
Technology: Physics, Electronics, Optics, Optical Communications, Defense technologies, FLIR, medical devices, E-commerce.
Wine: Journalism, Tasting/grading, Lecturing.


Guy Levy-Yurista’s Experience

  • Director, AIM Mobile

    AOL

    (Public Company; TWX; Internet industry)

    February 2009Present (6 months)

    • Full business responsibility for the global strategy for a 31,000,000 user Instant Messaging network.
    • Leading Mobile brand introduction to major global markets including: Canada, UK, Ireland, Australia and New-Zealand
    • Tasked with growing the business into a $50M within the first 12 months.

  • CEO and Founder

    Hegati

    (Internet industry)

    September 2008Present (11 months)

  • Director, Market Development, IM Platforms, Americas

    AOL LLC

    (Public Company; TWX; Internet industry)

    September 2007January 2009 (1 year 5 months)

    Director of Market Development, IM Platforms, AIM & ICQ
    • Gained business unit CEO/GM buy-in to reprioritize and launch a major product as a key distribution tool leveraging synergies across over 110,000,000 monthly unique visitors to AOL online properties.
    • Led all interactions with AOL’s top management of a wholly owned international subsidiary located at another continent across 7 time zones.
    • Developed and implemented a comprehensive market development plan for the creation of new distribution channels in US, Canada, Mexico and Brazil supporting a global brand serving over 30,000,000 users.

  • Principal Product Manager

    AOL LLC

    (Public Company; 10,001 or more employees; TWX; Internet industry)

    June 2004August 2007 (3 years 3 months)

    • Led product teams reshaping AOL’s safety and security strategy in the fields of spyware, viruses, phishing and ID theft, supporting close to a total of $100 million in marketing campaigns.
    • Led AOL’s anti-malware team of Senior Product Managers, driving strategy for one of AOL’s core brand assets.
    • Managed full product cycles through inception, definition, development, testing, launch, maintenance and sun setting supporting over 15,000,000 users.
    • Turned around an underperforming product growing adoption from 250,000 users in the US to over 12,000,000 users over 6 countries.
    • Led a cutting edge web safety service program from vision through development to launch serving 40,000,000 unique users globally.
    • Initiated and led a complex Request for Proposals process. Negotiated multiple deals in excess of $1 million.
    • Successfully managed 5 of AOL’s highest visibility products balancing requirements from the marketing, technical, legal and member services organizations.

  • Director, Market Development and Product Management

    CeLight Inc.

    (Privately Held; 11-50 employees; Telecommunications industry)

    June 2002April 2004 (1 year 11 months)

    - Managed CeLight’s communications sub-systems product management operations. Developed and delivered intricate COGS models and pricing strategies achieving margins of 60%-85% for its products.
    - Implemented and supervised proposal opportunities funnel evaluating hundreds of prospective projects. Provided business and technical expertise supporting development of projects in excess of $20 million.
    - Established and managed customer and investor relations activities. Led the marketing communications operations resulting in branding CeLight as a leader in optical communications and coherent technology in the defense arena. Planned and executed tradeshow strategy.
    - Led team to reconceptualize and implement CeLight’s corporate strategy, resulting in a shift from telecom to defense. Achieved revenues of $500,000 from the defense market in the first 12 months.
    -Instrumental in winning a $2 million earmark from the 2004 Department of Defense Budget.

  • Associate

    Tamir Fishman Ventures - Draper Fisher Jurvetson

    (Partnership; 51-200 employees; Venture Capital & Private Equity industry)

    June 2001May 2002 (1 year)

    - Integral player in leading Israeli venture capital fund, managing over $200M. Shaped the fund’s strategic outlook through understanding of technology trends and market opportunities.
    - Provided technical, business and market evaluation of investment candidate companies. Part of team making investment decisions and constructing deals, including fund’s largest single investment of $7 million.
    - Established and maintained extensive relations with the Israeli optical communications business community. Increased the fund deal flow by 20%, exposing it to new lucrative opportunities.

  • CTO and Lead Market Development

    Winet.co.il

    (Privately Held; 1-10 employees; Internet industry)

    March 1999May 2001 (2 years 3 months)

    - CTO and Marketing Leader of Winet, Israel’s first gourmet & wine B2C e-commerce operation. Provided extensive technical and architectural framework in a rapidly growing business.
    - Initiated, negotiated and formulated collaboration agreements with 2 of Israel’s major web portals. Established and executed marketing plan resulting in a 75% traffic increase to the website.

  • Founder and Chief Technology Officer

    PhysMedic Research Ltd.

    (Privately Held; 1-10 employees; Medical Devices industry)

    August 1995July 1997 (2 years)

    - Founded and Led the technical development of optical solutions in a medical devices company, drawing on expertise in advanced electro-optical technology to develop various pulsed-laser cosmetics products.
    - Performed advanced technical and market analysis and provided a feasibility proof leading to M&A discussions with a major player in the field.

  • R&D Team Leader

    R&D Labs

    (Government Agency; 501-1000 employees; Military industry)

    July 1990July 1995 (5 years 1 month)

    - Led an R&D team in multiple projects, investigating and developing electro-optical systems for various applications in the x-ray, visible and near and far Infrared wavelength range.
    - Successfully managed projects through their full life cycle of concept to product under very tight time schedules.


Guy Levy-Yurista’s Education

  • University of Pennsylvania - The Wharton School

    MBA , Entrepreneurial Management, graduated with Honors , 2008

    Activities and Societies:
    President, Wine Club, WEMBA 32 East
  • The Weizmann Institute of Science

    PhD , Physics , 2002

    GPA 97/100

  • Tel Aviv University

    MSc , Electrical Engineering , 1996

    Magna cum laude

  • The Hebrew University

    BSc , Physics & Mathematics , 19871990

    Activities and Societies:
    "Talpiot" Program, Cum laude
    Forbes (June 1998): “Talpiot is like having a Rhodes scholarship, a presidential fellowship, and a Harvard M.B.A. rolled into one.”
    WSJ (July 2007): Secret Weapon, How an Elite Military School Feeds Israel's Tech Industry.
    http://online.wsj.com/article_email/article_print/SB118368825920758806-lMyQjAxMDE3ODAzNjYwODY4Wj.html

Additional Information

Guy Levy-Yurista’s Websites:

Guy Levy-Yurista’s Interests:

Publishing - self-published a collection of short and funny stories, "And For Dessert - ולקינוח"; Wine – specializing in Italian wines; Audio books – American history, biographies, recreational listening; Traversable wormholes - exploring the technical feasibility of creating a new transport system

Guy Levy-Yurista’s Groups:

2007 - President of the Wharton EMBA 32 East Wine Club
1998-2002 Professional Editor, The Israeli Wine and Gourmet Magazine
1987-1995 Israel Defense Forces, Israel; Captain (Reserve)

  •    AOLAlumni
  •    Wharton Executive MBA Alumni
  •    On Startups - The Community For Entrepreneurs
  •    ICQ
  •    Talpiot Alumni
  •    Venture Capital Cafe (+3900 Members)
  •    Wharton School Alumni
  •    Israelis@Wharton
  •    Wharton School MBA & PhD Alumni
  •    Israel High Tech (7k+ members)

Guy Levy-Yurista’s Honors:

2006 AOL, Top Talent award
2005 3 first place Blue Ribbon awards at the AOL 2005 Annual Products Science Fair
1999 EMRS - Young Scientist award
1998 'Eshkol' Scholarship award


Guy Levy-Yurista’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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