Guy Kawasaki

Guy Kawasaki

Co-founder of Alltop

San Francisco Bay Area

Current
Past
  • Columnist at Forbes
  • Chief Evangelist at Apple Computer, Inc.
  • CEO at Fog City Software
  • Columnist at MacUser and Macworld magazines
  • CEO at ACIUS
  • Software Evangelist at Apple
  • Director of Marketing at EduWare Services
  • Vice President of Marketing at Nova Stylings, Inc.
Education
  • University of California, Los Angeles
  • University of California, Davis - School of Law
  • Stanford University
Connections
295 connections
Industry
Marketing and Advertising
Websites

Guy Kawasaki’s Summary

My personal mantra is "empower entrepreneurs." When all is said and done, I'm a marketing guy. I established my professional reputation as a software evangelist at Apple back in the 80s. Now I lead a peripatetic (peripathetic?) existence: blogger, venture capitalist, author, and speaker.

I am the author of eight books: The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, The Macintosh Way, Hindsights, Database 101, and The Computer Curmudgeon.

Guy Kawasaki’s Specialties:

Marketing, evangelism, new-product introduction, keynote speeches, and wrist shots.


Guy Kawasaki’s Experience

  • EIR

    Garage Technology Ventures

    (Venture Capital & Private Equity industry)

    2008Present (1 year )

    Garage is an early-stage venture capital firm. This means that we're looking for two guys/gals in a garage who are starting the next Apple, Cisco, or Google.

  • Advisor

    Doba

    (Privately Held; 51-200 employees; Consumer Goods industry)

    2007Present (2 years )

    Doba is a product-sourcing company that enables web sites to sell over 250,000 wholesale items. The company drop ships the item and provides tech support.

  • Advisor

    Feed Management Systems

    (Privately Held; 11-50 employees; Computer Software industry)

    December 2007Present (2 years 1 month)

  • Advisor

    Visible Measures

    (Online Media industry)

    December 2007Present (2 years 1 month)

  • Co-founder

    Alltop

    (Publishing industry)

    April 2007Present (2 years 9 months)

  • Advisor

    Jajah

    (Privately Held; 51-200 employees; Telecommunications industry)

    2006Present (3 years )

    Jajah enables people to use any phone to make a VOIP call to any phone. Most calls are free. Some are under $.02/min. Wherever you're calling, it will be cheap and easy.

  • Advisor

    Coghead

    (Privately Held; 51-200 employees; Computer Software industry)

    2006Present (3 years )

    Coghead enables people to create web-based business applications that can be used by anyone, anytime, anywhere. All users need are a browser and an internet connection.

  • Advisor

    TechTracker

    (Privately Held; 51-200 employees; Computer Software industry)

    2005Present (4 years )

    TechTracker provides the latest information on software updates, system management, and troubleshooting.

  • Advisor

    Reactrix

    (Privately Held; 51-200 employees; Computer Hardware industry)

    2004Present (5 years )

    Reactrix provides highly entertaining branding displays that respond to the physical movements of the audience. You can see it in malls, theaters and retail stores.

  • Advisor

    Encentuate

    (Privately Held; 51-200 employees; Computer Networking industry)

    2004Present (5 years )

    Encentuate provides end-point identity and access management solutions to help enterprises simplify, strengthen, and track access across their digital assets and physical infrastructure.

  • Board Member

    Bowman International School

    (Non-Profit; 11-50 employees; Education Management industry)

    2004Present (5 years )

    Bowman is a K-8th grade Montessori school.

  • Advisor

    TripWire

    (Privately Held; 201-500 employees; Computer Software industry)

    1998Present (11 years )

    Tripwire provides change-auditing software that ensures the security and availability of corporate networks by establishing a baseline of data in its desired state.

  • Columnist

    Forbes

    (Privately Held; 51-200 employees; Publishing industry)

    19982004 (6 years )

  • Chief Evangelist

    Apple Computer, Inc.

    (Public Company; Computer Hardware industry)

    19951997 (2 years )

    This was my second tour of duty at Apple. I held the position of "chief evangelist" and was an Apple fellow. My job description was to protect and preserve the Macintosh cult by doing whatever I had to do.

  • CEO

    Fog City Software

    (Privately Held; 1-10 employees; Computer Software industry)

    19931995 (2 years )

    Fog City Software created Claris Emailer and LetterRip, two Macintosh applications. This was a great company because I got to work with three of my favorite people in the world: Will Mayall, Kathryn Henkens, and Jud Spencer.

  • Columnist

    MacUser and Macworld magazines

    (Privately Held; 51-200 employees; Computer Hardware industry)

    19891993 (4 years )

    MacUser and Macworld were competitors back then. I wrote for both of them--though not simultaneously. I simply can't remember the dates of my employment with them!

  • CEO

    ACIUS

    (Privately Held; 11-50 employees; Computer Software industry)

    19871989 (2 years )

    After listening to my own hype about the opportunities in Macintosh software, I left Apple to start a Macintosh database company.

  • Software Evangelist

    Apple

    (Public Company; 5001-10,000 employees; aapl; Computer Hardware industry)

    19831987 (4 years )

    My job was to convince developers to create hardware and software products for a new computer that had a zero installed base, zero backward compatibility, and zero/month sales. Towards the end of my first tour of duty at Apple, I also managed the group that published the Apple-labeled software (MacWrite, MacPaint, MacDraw, etc) that became Claris.

  • Director of Marketing

    EduWare Services

    (Privately Held; 11-50 employees; Computer Networking industry)

    19821983 (1 year )

    I will always have a soft spot in my heart for EduWare because this company enabled me to break into the tech sector from the jewelery business. I was rejected by many, many tech companies back then.

  • Vice President of Marketing

    Nova Stylings, Inc.

    (Privately Held; 11-50 employees; Consumer Goods industry)

    19791983 (4 years )

    This is my first real job: counting and schlepping diamonds and fine jewelry. It is where I truly learned to sell. The jewelry business is much tougher than the computer business. Marty Gruber, my boss at Nova, had a tremendous influence on me.


Guy Kawasaki’s Education

  • University of California, Los Angeles

    MBA , Marketing , 19771979

    I've come to believe that an MBA is a hindrance to entrepreneurship, but I do have one from UCLA. My major was marketing.

  • University of California, Davis - School of Law

    19771977

    As a good Asian-American, I went to law school to make my parents happy. Unfortunately (or maybe fortunately), I couldn't stand it and quit after two weeks. It's one of the best things that I've ever done.

  • Stanford University

    BA , Psychology , 19721976

    These were some of the happiest days of my life. I loved Stanford. Sometimes I wish I could go back to school there. By the way, I majored in Psychology because it was the easiest major I could find.


Additional Information

Guy Kawasaki’s Websites:

Guy Kawasaki’s Interests:

Entrepreneurship, writing, marketing, evangelism, Meniere's disease, and hockey.

Guy Kawasaki’s Groups:

  •    Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web!

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