
Co-founder of Alltop
San Francisco Bay Area

Co-founder of Alltop
San Francisco Bay Area
My personal mantra is "empower entrepreneurs." When all is said and done, I'm a marketing guy. I established my professional reputation as a software evangelist at Apple back in the 80s. Now I lead a peripatetic (peripathetic?) existence: blogger, venture capitalist, author, and speaker.
I am the author of eight books: The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, The Macintosh Way, Hindsights, Database 101, and The Computer Curmudgeon.
Marketing, evangelism, new-product introduction, keynote speeches, and wrist shots.
(Venture Capital & Private Equity industry)
2008 — Present (1 year )
Garage is an early-stage venture capital firm. This means that we're looking for two guys/gals in a garage who are starting the next Apple, Cisco, or Google.
(Privately Held; 51-200 employees; Consumer Goods industry)
2007 — Present (2 years )
Doba is a product-sourcing company that enables web sites to sell over 250,000 wholesale items. The company drop ships the item and provides tech support.
(Privately Held; 11-50 employees; Computer Software industry)
December 2007 — Present (2 years 1 month)
(Online Media industry)
December 2007 — Present (2 years 1 month)
(Publishing industry)
April 2007 — Present (2 years 9 months)
(Privately Held; 51-200 employees; Telecommunications industry)
2006 — Present (3 years )
Jajah enables people to use any phone to make a VOIP call to any phone. Most calls are free. Some are under $.02/min. Wherever you're calling, it will be cheap and easy.
(Privately Held; 51-200 employees; Computer Software industry)
2006 — Present (3 years )
Coghead enables people to create web-based business applications that can be used by anyone, anytime, anywhere. All users need are a browser and an internet connection.
(Privately Held; 51-200 employees; Computer Software industry)
2005 — Present (4 years )
TechTracker provides the latest information on software updates, system management, and troubleshooting.
(Privately Held; 51-200 employees; Computer Hardware industry)
2004 — Present (5 years )
Reactrix provides highly entertaining branding displays that respond to the physical movements of the audience. You can see it in malls, theaters and retail stores.
(Privately Held; 51-200 employees; Computer Networking industry)
2004 — Present (5 years )
Encentuate provides end-point identity and access management solutions to help enterprises simplify, strengthen, and track access across their digital assets and physical infrastructure.
(Non-Profit; 11-50 employees; Education Management industry)
2004 — Present (5 years )
Bowman is a K-8th grade Montessori school.
(Privately Held; 201-500 employees; Computer Software industry)
1998 — Present (11 years )
Tripwire provides change-auditing software that ensures the security and availability of corporate networks by establishing a baseline of data in its desired state.
(Privately Held; 51-200 employees; Publishing industry)
1998 — 2004 (6 years )
(Public Company; Computer Hardware industry)
1995 — 1997 (2 years )
This was my second tour of duty at Apple. I held the position of "chief evangelist" and was an Apple fellow. My job description was to protect and preserve the Macintosh cult by doing whatever I had to do.
(Privately Held; 1-10 employees; Computer Software industry)
1993 — 1995 (2 years )
Fog City Software created Claris Emailer and LetterRip, two Macintosh applications. This was a great company because I got to work with three of my favorite people in the world: Will Mayall, Kathryn Henkens, and Jud Spencer.
(Privately Held; 51-200 employees; Computer Hardware industry)
1989 — 1993 (4 years )
MacUser and Macworld were competitors back then. I wrote for both of them--though not simultaneously. I simply can't remember the dates of my employment with them!
(Privately Held; 11-50 employees; Computer Software industry)
1987 — 1989 (2 years )
After listening to my own hype about the opportunities in Macintosh software, I left Apple to start a Macintosh database company.
(Public Company; 5001-10,000 employees; aapl; Computer Hardware industry)
1983 — 1987 (4 years )
My job was to convince developers to create hardware and software products for a new computer that had a zero installed base, zero backward compatibility, and zero/month sales. Towards the end of my first tour of duty at Apple, I also managed the group that published the Apple-labeled software (MacWrite, MacPaint, MacDraw, etc) that became Claris.
(Privately Held; 11-50 employees; Computer Networking industry)
1982 — 1983 (1 year )
I will always have a soft spot in my heart for EduWare because this company enabled me to break into the tech sector from the jewelery business. I was rejected by many, many tech companies back then.
(Privately Held; 11-50 employees; Consumer Goods industry)
1979 — 1983 (4 years )
This is my first real job: counting and schlepping diamonds and fine jewelry. It is where I truly learned to sell. The jewelry business is much tougher than the computer business. Marty Gruber, my boss at Nova, had a tremendous influence on me.
MBA , Marketing , 1977 — 1979
I've come to believe that an MBA is a hindrance to entrepreneurship, but I do have one from UCLA. My major was marketing.
1977 — 1977
As a good Asian-American, I went to law school to make my parents happy. Unfortunately (or maybe fortunately), I couldn't stand it and quit after two weeks. It's one of the best things that I've ever done.
BA , Psychology , 1972 — 1976
These were some of the happiest days of my life. I loved Stanford. Sometimes I wish I could go back to school there. By the way, I majored in Psychology because it was the easiest major I could find.
Entrepreneurship, writing, marketing, evangelism, Meniere's disease, and hockey.