Guru Hariharan

Guru Hariharan

Manager, WebStore by Amazon, Amazon.com and Founder, EqualCraft.com

Phoenix, Arizona Area

Current
Past
  • Founder and CEO at VidyaJyoti Technologies
  • Researcher at Project Dynamap
Education
  • Delhi Institute of Technology
  • The University of Texas at Austin
Connections
265 connections
Industry
Retail
Websites

Guru Hariharan’s Summary

Guru Hariharan’s Specialties:

E-commerce, retail, demand generation, technology


Guru Hariharan’s Experience

  • Manager, WebStore by Amazon

    Amazon.com

    (Public Company; AMZN; Internet industry)

    January 2007Present (2 years 11 months)

    • Strategized the WebStore by Amazon program from ground-up. The WebStore business is a strategic growth area for Amazon. Amazon’s multi-channel seller business is the direct cause for its domination over eBay.
    • Responsible for Amazon’s Phoenix center operations. Played key role in the acquisition (to seed the WebStore business) and top-grade the employees in Phoenix center. The center strength has tripled in two years and was named the top performing engineering center for Amazon in 2008.
    • Member of management team (3 execs) that manages the P&L, Revenue/FCF, operations and budgeting for the business. I represent Revenue/FCF from the business. Responsible for providing monthly business update to CEO.
    • Directly responsible for the success of seller-businesses on Amazon WebStore platform.
    • Responsible for Amazon’s Phoenix center operations. Played key role in the acquisition (to seed the WebStore business) and top-grade the employees in Phoenix center. The center strength has tripled in two years and was named the top performing engineering center for Amazon in 2008.
    • Created a Developer Community Program with tens of on and off-shore service providers.

  • Manager, Demand Generation, Amazon Services

    Amazon.com

    (Public Company; 5001-10,000 employees; AMZN; Internet industry)

    February 2006December 2007 (1 year 11 months)

    • Volume based demand: Established Amazon’s first self-service process that enables multi-channel sales. Executed automated marketing strategies to drive volume demand, enabling over 10k sellers to sell on Amazon and their branded e-commerce sites. Seller units play a key role in improving in-stock levels and selection and contribute to 29% of unit sales on Amazon.com.
    • Value based demand: Negotiated Sony BMG (SonyBMGstore.com) to power worldwide music sales on Amazon WebStore. Launched WarehouseDeals.com, a Direct to Consumer channel for Amazon’s reverse logistics business (customer returns, vendor returns, liquidations) for the North America segment

  • Engineering Lead

    Amazon.com

    (Public Company; 10,001 or more employees; AMZN; Internet industry)

    June 2004December 2005 (1 year 7 months)

    Engineering Lead, Retail Systems
    • Retail Budgeting: Created a merchandizing management solution based on transaction level pocket margin analysis used for website pricing decisions for fast moving goods. This was also used by merchandisers for margin negotiations with vendors.
    • Retail Open to Buy Process: Led the project across supply chain, fulfillment and retail business teams to build a standardized Open to Buy process for the worldwide supply chain

    Software Engineer, Inventory Planning Systems
    • Core team member for establishing the Amazon fulfillment center and supply chain operations in Germany.
    • Defined optimum inventory level goals by product line for worldwide inventory that supports the retail business at Amazon.com (60% of revenue). Calibration based on the goals reduced operating inventory liabilities by 40%, yet raising the customer satisfaction service levels by 30%.

  • Researcher

    IBM Research Almaden San Jose

    (Public Company; Computer Software industry)

    April 2003August 2003 (5 months)

    Researched data mining applications in content personalization in user workspaces
    Developed neural network based learning framework in Java

  • Founder and CEO

    VidyaJyoti Technologies

    (Internet industry)

    April 2001December 2002 (1 year 9 months)

    Software company providing web-enabled educational services for students
    Executed marketing strategies & developed relationships with educational institutes
    Best Innovation Award, E-Awards 2000 (nationwide technology incubation competition in India)

  • Researcher

    Project Dynamap

    (Partnership; Computer Software industry)

    January 2001December 2002 (2 years )

    Researched AI applications in GPS
    Developed machine learning architecture to provide location specific information to mobile users


Guru Hariharan’s Education

  • Delhi Institute of Technology

    B E , Computer Engineering

  • The University of Texas at Austin

    MS , Electrical and Computer Engineering


Additional Information

Guru Hariharan’s Websites:

Guru Hariharan’s Groups:

Internet Retailer Conference

  •    DIT NSIT Alumni
  •    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
  •    Texas Exes/University of Texas at Austin
  •    YOUNG INDIAN ENTREPRENEURS
  •    Retail Industry Experts
  •    Phoenix Real Estate Group
  •    Retail Management
  •    Retailers Industry Management Group: Merchandising, Finance, Supply Chain, E-commerce, IT Technology
  •    ALLRETAIL retail executive network
  •    Amazon.Com
  •    Amazon Global Network
  •    Distressed Asset: Buyers and Sellers
  •    Web 2.0 for Nonprofit Organizations
  •    The REO Circle

Guru Hariharan’s Honors:

Patent Pending: Dynamic Website Cluster Fragmentation (Amazon.com)
Bar Raiser at Amazon.com
Engineering Fellowship at The University of Texas-Austin
Program Committee, SPIE conference on Data Mining and Knowledge Discovery
Best Entrepreneurial Venture 2001, Data Quest
Columnist PC Quest
Technical Advisory Board, PC World


Guru Hariharan’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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