
Manager, WebStore by Amazon, Amazon.com and Founder, EqualCraft.com
Phoenix, Arizona Area

Manager, WebStore by Amazon, Amazon.com and Founder, EqualCraft.com
Phoenix, Arizona Area
E-commerce, retail, demand generation, technology
(Public Company; AMZN; Internet industry)
January 2007 — Present (2 years 11 months)
• Strategized the WebStore by Amazon program from ground-up. The WebStore business is a strategic growth area for Amazon. Amazon’s multi-channel seller business is the direct cause for its domination over eBay.
• Responsible for Amazon’s Phoenix center operations. Played key role in the acquisition (to seed the WebStore business) and top-grade the employees in Phoenix center. The center strength has tripled in two years and was named the top performing engineering center for Amazon in 2008.
• Member of management team (3 execs) that manages the P&L, Revenue/FCF, operations and budgeting for the business. I represent Revenue/FCF from the business. Responsible for providing monthly business update to CEO.
• Directly responsible for the success of seller-businesses on Amazon WebStore platform.
• Responsible for Amazon’s Phoenix center operations. Played key role in the acquisition (to seed the WebStore business) and top-grade the employees in Phoenix center. The center strength has tripled in two years and was named the top performing engineering center for Amazon in 2008.
• Created a Developer Community Program with tens of on and off-shore service providers.
(Public Company; 5001-10,000 employees; AMZN; Internet industry)
February 2006 — December 2007 (1 year 11 months)
• Volume based demand: Established Amazon’s first self-service process that enables multi-channel sales. Executed automated marketing strategies to drive volume demand, enabling over 10k sellers to sell on Amazon and their branded e-commerce sites. Seller units play a key role in improving in-stock levels and selection and contribute to 29% of unit sales on Amazon.com.
• Value based demand: Negotiated Sony BMG (SonyBMGstore.com) to power worldwide music sales on Amazon WebStore. Launched WarehouseDeals.com, a Direct to Consumer channel for Amazon’s reverse logistics business (customer returns, vendor returns, liquidations) for the North America segment
(Public Company; 10,001 or more employees; AMZN; Internet industry)
June 2004 — December 2005 (1 year 7 months)
Engineering Lead, Retail Systems
• Retail Budgeting: Created a merchandizing management solution based on transaction level pocket margin analysis used for website pricing decisions for fast moving goods. This was also used by merchandisers for margin negotiations with vendors.
• Retail Open to Buy Process: Led the project across supply chain, fulfillment and retail business teams to build a standardized Open to Buy process for the worldwide supply chain
Software Engineer, Inventory Planning Systems
• Core team member for establishing the Amazon fulfillment center and supply chain operations in Germany.
• Defined optimum inventory level goals by product line for worldwide inventory that supports the retail business at Amazon.com (60% of revenue). Calibration based on the goals reduced operating inventory liabilities by 40%, yet raising the customer satisfaction service levels by 30%.
(Public Company; Computer Software industry)
April 2003 — August 2003 (5 months)
Researched data mining applications in content personalization in user workspaces
Developed neural network based learning framework in Java
(Internet industry)
April 2001 — December 2002 (1 year 9 months)
Software company providing web-enabled educational services for students
Executed marketing strategies & developed relationships with educational institutes
Best Innovation Award, E-Awards 2000 (nationwide technology incubation competition in India)
(Partnership; Computer Software industry)
January 2001 — December 2002 (2 years )
Researched AI applications in GPS
Developed machine learning architecture to provide location specific information to mobile users
B E , Computer Engineering
MS , Electrical and Computer Engineering
Internet Retailer Conference
Patent Pending: Dynamic Website Cluster Fragmentation (Amazon.com)
Bar Raiser at Amazon.com
Engineering Fellowship at The University of Texas-Austin
Program Committee, SPIE conference on Data Mining and Knowledge Discovery
Best Entrepreneurial Venture 2001, Data Quest
Columnist PC Quest
Technical Advisory Board, PC World