Sarah Browne

Current

• The Guru of New at Guru of New

Past

• Market Research Vendor at Yahoo!
• principal at Redmond Browne Research Group
• market research vendor at ooma

• Creative Consultant-Writer at The Shand Group
• Market Research Vendor at Microsoft
• Partner at AOL Greenhouse

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Recommended

5 people have recommended Sarah

Connections

175 connections

Industry

Marketing and Advertising

Sarah Browne’s Summary

After being labeled *The Guru of New* by a particularly poetic reporter during my AOL Greenhouse phase circa 1995, I finally decided to embrace the concept.

The next new thing has always been my thing.

From the droolworthy to the duds to downright dreck, I've helped divine, design or refine thousands of new products, sites and services, many of them your everyday items now stashed in your canvas "I AM NOT PLASTIC" grocery bag.

My ad agency adventures began with a copywriting job at McCann-Erickson, then continued at Ogilvy in Chicago and New York, where I specialized in products for women. Later, launching my own new products business, I worked with companies like Chanel, Revlon, Colgate, Clairol, Alberto Culver, P&G, Gillette and more, writing concepts, ads, taglines, you-name-it.

I discovered 'the Internets' early via MIT Media Labs back in the late 80's, then became an early Partner in AOL's infamous Greenhouse Incubator.

Since then have been privileged to work with clients ranging from start-ups to global giants, pioneering in the use of social media and tech tools, and most recently, re-thinking research, strategy and product development from a greener perspective.

Recent Names:

Mooligans Milk-enriched snack product for kids
SocialBees Social Media Marketing
J'Adore Explore: Traveling to France with kids
Zenzii Spa product
Eau-Yes! Aqua Energy
Socialyze Analysis + Action for Social Ecology
KaleidoStyle Fashion marketing
Eco-Mo Green event in MoCo (Monterey County)
Likewyse Social media
MilesofSmiles Travel site/parenting

Favorite kinds of projects:

Marketing to women
Ecomania - "Green" products/strategy
Social Marketing Strategy
Blog Strategy & Development
Customer Experience/Usability
New Product Development: Name, Concept, Idea Generation
Lab 360 Four Hour Fast Trak Branding
Trendcasting/Ethnography

Sarah Browne’s Specialties:

Copywriting
Web Writing/Content Development
Blog Strategy and Writing
Name/Concept Generation
Branding & Identity Strategy
Eco-Research/Green Strategy/Development
Qualitative Research
Quick-Start Express Online Surveys
Lab360 Ideations/ Facilitating Idea-Concept Generation
Ethnography

Sarah Browne’s Experience

• The Guru of New

  Guru of New

  (Market Research industry)

  March 1997 — Present (12 years 5 months)

• Market Research Vendor

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  October 2005 — 2008 (3 years)

• principal

  Redmond Browne Research Group

  (Marketing and Advertising industry)

  1996 — 2008 (12 years)

• market research vendor

  ooma

  (Privately Held; 11-50 employees; Telecommunications industry)

  May 2007 — 2007 (less than a year)

  Conducted Usability Labs for start-up ooma

• Creative Consultant-Writer

  The Shand Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

• Market Research Vendor

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  1997 — 2005 (8 years)

• Partner

  AOL Greenhouse

  (Marketing and Advertising industry)

  1995 — 1997 (2 years)