The Guru of New: Market Research + Writing + Social Media Strategy
Salinas, California Area
The Guru of New: Market Research + Writing + Social Media Strategy
Salinas, California Area
Sarah Browne — the Guru of New – is a social media strategist, award-winning writer, market researcher and often-quoted expert on new products, innovation and technology. A veteran of countless product launches, including many first-to-market brands, technologies and categories, she’s brought her consumer insights expertise to companies from global giants to start-ups and small businesses.
From the droolworthy to the duds to downright dreck, she's helped divine, design or refine thousands of new products, sites and services, many of them your everyday items now stashed in your canvas "I AM NOT PLASTIC" grocery bag.
Sarah's ad agency adventures began with a copywriting job at McCann-Erickson, then continued at Ogilvy in Chicago and New York, where dhr specialized in products for women. Later, launching her own new products business, she worked with companies like Chanel, Revlon, Colgate, Clairol, Alberto Culver, P&G, Gillette and more, writing concepts, ads, taglines, you-name-it.
Sarah discovered the 'internets' early and was chosen as one of the first Partners in AOL's infamous Greenhouse Incubator.
Core competencies:
Branding, Launch and Re-launch expertise
New Product Development: Name, Concept, Idea Generation
Strategic/Creative
Market Research
Social Marketing Strategy
Creative Strategy/Copywriting
Customer/UX Experience
Blog Strategy & Development
Trendcasting/Ethnography
Experienced speaker
Naming Projects:
Mooligans Milk-enriched snack product for kids
SocialBees Social Media Marketing
J'Adore Explore: Traveling to France with kids
Zenzii Spa product
Eau-Yes! Aqua Energy
Socialyze Analysis + Action for Social Ecology
MilesofSmiles Travel site/parenting
(Market Research industry)
March 1997 — Present (12 years 9 months)
(Marketing and Advertising industry)
1990 — 2009 (19 years )
(Public Company; 10,001 or more employees; YHOO; Internet industry)
October 2005 — 2008 (3 years )
(Marketing and Advertising industry)
1996 — 2008 (12 years )
(Privately Held; 11-50 employees; Telecommunications industry)
May 2007 — 2007 (less than a year)
Conducted Usability Labs for start-up ooma
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2007 — August 2007 (4 months)
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
1997 — 2005 (8 years )
(Marketing and Advertising industry)
1995 — 1997 (2 years )