Sarah Browne

Current

• Founder at Guru of New

Past

• Creative Consultant at Consumer Dynamics
• Market Research Vendor at Yahoo!
• principal at Redmond Browne Research Group

• market research vendor at ooma
• Creative Consultant-Writer at The Shand Group
• Market Research Vendor at Microsoft
• Partner at AOL Greenhouse

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Recommended

5 people have recommended Sarah

Connections

206 connections

Industry

Marketing and Advertising

Sarah Browne’s Summary

Sarah Browne — the Guru of New – is a social media strategist, award-winning writer, market researcher and often-quoted expert on new products, innovation and technology. A veteran of countless product launches, including many first-to-market brands, technologies and categories, she’s brought her consumer insights expertise to companies from global giants to start-ups and small businesses.

From the droolworthy to the duds to downright dreck, she's helped divine, design or refine thousands of new products, sites and services, many of them your everyday items now stashed in your canvas "I AM NOT PLASTIC" grocery bag.

Sarah's ad agency adventures began with a copywriting job at McCann-Erickson, then continued at Ogilvy in Chicago and New York, where dhr specialized in products for women. Later, launching her own new products business, she worked with companies like Chanel, Revlon, Colgate, Clairol, Alberto Culver, P&G, Gillette and more, writing concepts, ads, taglines, you-name-it.

Sarah discovered the 'internets' early and was chosen as one of the first Partners in AOL's infamous Greenhouse Incubator.

Core competencies:

Branding, Launch and Re-launch expertise
New Product Development: Name, Concept, Idea Generation
Strategic/Creative
Market Research
Social Marketing Strategy
Creative Strategy/Copywriting
Customer/UX Experience
Blog Strategy & Development
Trendcasting/Ethnography
Experienced speaker

Sarah Browne’s Specialties:

Naming Projects:

Mooligans Milk-enriched snack product for kids
SocialBees Social Media Marketing
J'Adore Explore: Traveling to France with kids
Zenzii Spa product
Eau-Yes! Aqua Energy
Socialyze Analysis + Action for Social Ecology
MilesofSmiles Travel site/parenting

Sarah Browne’s Experience

• Founder

  Guru of New

  (Market Research industry)

  March 1997 — Present (12 years 9 months)

• Creative Consultant

  Consumer Dynamics

  (Marketing and Advertising industry)

  1990 — 2009 (19 years )

• Market Research Vendor

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  October 2005 — 2008 (3 years )

• principal

  Redmond Browne Research Group

  (Marketing and Advertising industry)

  1996 — 2008 (12 years )

• market research vendor

  ooma

  (Privately Held; 11-50 employees; Telecommunications industry)

  May 2007 — 2007 (less than a year)

  Conducted Usability Labs for start-up ooma

• Creative Consultant-Writer

  The Shand Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

• Market Research Vendor

  Microsoft

  (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

  1997 — 2005 (8 years )

• Partner

  AOL Greenhouse

  (Marketing and Advertising industry)

  1995 — 1997 (2 years )