Don Guisto

Current

Owner at Active Ad Agency

Past

Computer Services Manager at TechXpress
Ad Traffic Manager at Dialpad Communications
Client Coordinator at Netcentives Inc.

Technical Support Rep at Netcentives Inc.
Assistant Property Manager at Hanford Freund and Company
Guest Services Rep. at The Huntington Hotel and Nob Hill Spa

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Education

San Francisco State University
Santa Barbara City College

Recommended

1 person has recommended Don

Connections

191 connections

Industry

Internet

Websites

Don Guisto’s Summary

Experienced online and direct marketer that excels in web design/development, ad traffic/ad serving and project management. I currently seek projects that involve web design, online marketing, seo, graphic design and other related areas.

For more information please visit >> www.ActiveAdAgency.com

Don Guisto’s Specialties:

Web design, web development, internet marketing, ad traffic/ad serving, affiliate marketing, search engine marketing, search engine optimization, pay-per-click advertising campaigns, Google Adwords, Google Adsense, email marketing, loyalty marketing, project management, graphic design, competitive analysis, CRM, technical support, account management, social networking, blogging, second life building/scripting/business (secondlife.com), entrepreneur and overall problem solver.

Don Guisto’s Experience

Owner

Active Ad Agency

(Internet industry)

September 2001 — Present (7 years 11 months)

Website design, development and promotion services with an emphasis in localized advertising concepts, targeted marketing, PPC search advertising, search engine marketing, search engine optimization (SEO), content development, email marketing, affiliate marketing, graphic design, copywriting and various internet business solutions.
Computer Services Manager

TechXpress

(Privately Held; 11-50 employees; Information Technology and Services industry)

September 2005 — November 2005 (3 months)

- Managed the Computer Services department during rapid growth and overall reorganization of the company.
Ad Traffic Manager

Dialpad Communications

(Internet industry)

November 2000 — August 2001 (10 months)

Managed Advertising Campaigns for Dialpad's Web Based Platform:
- Designed and optimized web banner ads, email ads, newsletters and other rich media using industry standard software applications (Photoshop, Fireworks, Flash, Illustraitor, Dreamweaver and more)
- Optimized and targeted online advertising campaigns for user base of 20 million plus
- Managed insertion order implementation process
- Implemented and managed online ad campaigns using various ad serving applications
- Analyzed and optimized daily campaign performance
- Assisted Sales and Account Executives with traffic inquiries, ad specs, closing sales, etc
- Responsible for quantitative analysis and daily tracking of all active ad campaigns (banners, email, rich media, voice-overs and more)
- Created daily reports for both clients and internal departments
- Worked directly with accounting department in reporting monthly billed impressions, clicks, CPC, CPA, CPM, etc
Client Coordinator

Netcentives Inc.

(Public Company; 201-500 employees; NCNT; Internet industry)

May 2000 — November 2000 (7 months)

Project management role for Netcentives involving acquisition of Universal Value Network:
- Helped to established SOP and QA standards for customer support (Internet and call-center)
- Assisted with the integration of UVN's customer database into Netcentives customer loyalty platform, acting as a primary contact between front and back end
- Used Kana Response, Excel, Word, Power Point, Visio for daily tasks
- Configured Kana Response (CRM) classify model for several customer loyalty programs (i.e. parameters, categories, workflow, queues, users, filtering, scripts, etc)
- Instrumental with Kana Response implementation, working closely with software engineers
- Reviewed weekly reports (email, call volume, web-errors), providing optimization solutions for customer support process
- Helped supervise customer support training process for Internet & call center reps
- Assisted with FAQ's for various loyalty marketing programs (i.e. United Airlines Mileage Plus Shopping).
Technical Support Rep

Netcentives Inc.

(Public Company; 201-500 employees; NCNT; Internet industry)

May 1999 — May 2000 (1 year 1 month)

- Provided (tier-1) technical support for ClickRewards.com (web-based customer-loyalty program)
- Primary contact for Enterprise Marketing Program (web-based employee incentives program), responsible for resolving escalated issues and providing tech-support
- Met daily quota of 100 plus tech-support email responses, using Kana Response CRM application
- Composed auto-response email scripts for department use
- Primary mentor for six new Tech Support Representatives (department mentor program)
- Assisted with composition of FAQ's for ClickRewards.com
Assistant Property Manager

Hanford Freund and Company

(Real Estate industry)

1996 — 1999 (3 years)
Guest Services Rep.

The Huntington Hotel and Nob Hill Spa

(Hospitality industry)

1995 — 1998 (3 years)

Don Guisto’s Education

San Francisco State University

Political Science - Ecology 1995 — 1999
Santa Barbara City College

Environmental Studies 1989 — 1993

Additional Information

Don Guisto’s Websites:

Don Guisto’s Interests:

travel, nature, music, sports, mma, nfl, mlb, nba, health & fitness, chess, photography, reading, writing, new technology, economics, investments, real estate, home improvement, politics, current events, community service, environmentalism, pets, wildlife