Guillem Recolons Argenter

Current

Founding partner and general manager of TVLowCost Spain at TVLowCost
Owner at Lateral Consulting

Past

Managing Director at Altraforma
Account Services Director at Saatchi & Saatchi Advertising
Account Director at Bassat & Ogilvy

Account Director at J. Walter Thompson
Art assistant at BBDO

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Recommended

1 person has recommended Guillem

Connections

156 connections

Industry

Marketing and Advertising

Websites

Guillem Recolons Argenter’s Summary

I have been working in Marketing and Advertising for almost 30 years. I have had the privilege to work for the greats like BBDO, JWT, Ogilvy and Saatchi & Saatchi, and I have been Managing Director of Altraforma, a local agency in Barcelona. Currently I am an independent consultant, and a founding member of Lateral Consulting and TVLowCost Spain.

Guillem Recolons Argenter’s Specialties:

Retail, environment, corporate, politics

Guillem Recolons Argenter’s Experience

Founding partner and general manager of TVLowCost Spain

TVLowCost

(Marketing and Advertising industry)

September 2007 — Present (2 years 3 months)

TVLowCost was first launched in Paris in October 2004.

100% independent, it belongs to its managers, a rather unusual situation in the advertising industry where 85% of the ad agencies belong to 5 global groups !

It's immediate success has been tremendous and hundreds of companies have expressed high interest in this revolutionary approach. TVLC Paris already handles 80 clients and has produced over 500 TV commercials since then.

Due to this huge impact on the market, the company decided rapidly to become international and to cover all the key markets with its revolutionary approach of TV advertising. Currently, the group is represented by 12 agencies, including Spain (establised 2007), all over the world and employs a little more than 200 people.

Its philosophy can be summarized by this simple phrase : offer to the advertisers all over the world to GET MORE FOR LESS !
Owner

Lateral Consulting

(Marketing and Advertising industry)

January 2005 — Present (4 years 11 months)

Marketing and advertising consultant firm established in 2005 and specialized in retail, environmental policy and political communication.

Based in Barcelona.
Visit www.lateralconsulting.com for additional info.
Managing Director

Altraforma

(Marketing and Advertising industry)

May 1998 — December 2004 (6 years 8 months)

Partner, Managing Director, responsible for new business and strategic planning of a 100% Spanish capital ad agency with an average of 35 people, and with average annual income of € 3,000,000
Account Services Director

Saatchi & Saatchi Advertising

(Public Company; Marketing and Advertising industry)

September 1993 — May 1998 (4 years 9 months)

Responsible for key accounts: Danone, Samsung ... as well as New Business
Account Director

Bassat & Ogilvy

(Marketing and Advertising industry)

September 1991 — September 1993 (2 years 1 month)

Responsible for the Danone, Camper and Codorníu accounts among other
Account Director

J. Walter Thompson

(Public Company; WPP; Marketing and Advertising industry)

January 1980 — September 1991 (11 years 9 months)

From account executive to account director, working for brands like Nestlé, Findus, Hornimans, Maizena, Knorr, Mattel, Myrurgia, La Piara, Carrefour, Sebago, Timberland, Johnnie Walker, Moet & Chandon, Larios, Fernando A. Terry, Fira de Barcelona ... Between 1980 and 1985 the company was GDD & Ayer, merged in 1985 by JWT.
Art assistant

BBDO

(Public Company; OMC; Marketing and Advertising industry)

January 1979 — January 1980 (1 year 1 month)

Stage practices at Tiempo BBDO, which represents the first contact with the advertising business in one of the best times of the agency.

Additional Information

Guillem Recolons Argenter’s Websites:

Guillem Recolons Argenter’s Groups:

Advertising Professional
JWT
Consumer Insights Interest Group
Marketing en Redes Sociales
Sant Ignasi de Sarriá Alumni
Web 3.0 y Redes Sociales: diseño, programacion, marketing y publicidad. Socios, trabajos
el rincón del publicista
The Brand Show
Jesuitas alumni
Colegio San Ignacio Sarria Promocion 1980
Dia de l'Emprenedor Barcelona
Marketing Zero
Twitter para los Negocios