Sn. Manager, Interactive Development at American Express
Greater New York City Area
- Current
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- Senior Manager, Interactive Development - International SBS at American Express
- Past
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- Marketing Manager - Marketing Transformation at American Express
- Marketing Manager at American Express (ICSS Australia)
- Marketing Manager at American Express (ICSS EMEA)
- Consumer Insight Analyst at Mindshare (WPP)
- Independent Consultant (Marketing & Technology) (Self-employed)
- Head of R&D / New Product Development at SafeLogic
- Education
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- London Business School
- UCLA Anderson School of Management
- Ecole centrale d'Electronique
- Recommended
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1 person has recommended Guillaume - Connections
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362
connections
- Industry
- Consumer Services
- Websites
Guillaume Rigal’s Summary
I am a Marketer with a strong technology and online background with startup, agency and corporate experience. My international credentials have been earned in France, UK, Australia and the US.
I have recently led a couple of higly customer-driven projects with American Express focusing on CRM enhancement, customer experience, community development.
I am currently developing a 360 online strategy for our International Small Business Services team and executing it in Canada.
Guillaume Rigal’s Specialties:
Marketing: Brand management, consumer insight, strategy.
Also: technology, internet, media, advertising.
Guillaume Rigal’s Experience
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Senior Manager, Interactive Development - International SBS
American Express
(Public Company; 10,001 or more employees; AXP; Financial Services industry)
February 2008 — Present (1 year 6 months)
Developing interactive strategy for Small Business Services expansion internationally. Driving execution (website capabilities, SEM/Media acquisition, SEO)
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Marketing Manager - Marketing Transformation
American Express
(Public Company; 10,001 or more employees; AXP; Financial Services industry)
August 2007 — February 2008 (7 months)
Developed and pitched to senior leaders the business case and specifications for a portal aimed at marketers of the International Card Business to foster networking, information sharing and stronger marketing planning
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Marketing Manager
American Express (ICSS Australia)
(Public Company; AXP; Consumer Services industry)
February 2007 — August 2007 (7 months)
Led cross-business taskforce in charge of strengthening planning of CRM offers and usage of CRM resources to improve cross- & up-selling revenues as well as customer experience
Structured and improved communications and processes between the teams in Australia, India and the US to facilitate forecasting, production and delivery of monthly campaigns contact lists -
Marketing Manager
American Express (ICSS EMEA)
(Public Company; 10,001 or more employees; AXP; Financial Services industry)
July 2006 — January 2007 (7 months)
Acted as main point of contact for Small Business Services activities in the region.
Delivered to senior management assessment and recommendations for our SBS activities in EMEA markets by liaising with the International, Local and Finance teams
Coordinated the revitalization of the Gold Business Card in Germany to provide a competitive value proposition adding travel benefits for 30,000+ Business card members -
Consumer Insight Analyst
Mindshare (WPP)
(Public Company; Marketing and Advertising industry)
June 2005 — September 2005 (4 months)
Analysed the results of a survey of consumers’ attitudes towards brands, shopping and media in the home, personal care and food sectors to recommend media strategies for Unilever brands
Developed a segmentation scheme based on the data provided by this survey to identify efficient communication targets to support and optimise the recommended strategy.
Audited a TV ad efficiency measuring tool and developed a methodology and presentation package to analyse campaign impact (halo effect, timing) and optimise media plans for Kraft Food -
Independent Consultant (Marketing & Technology)
Self-employed
(Self-Employed; 1-10 employees; Internet industry)
2003 — 2004 (1 year)
I worked as an independent consultant on web-marketing, strategy and technology issues. With Simplify.fr, a start-up specialising in medical services outsourcing, I devised a successful marketing strategy and created the visual identity and the promotion material which was used with success to build brand awareness within the French radiology community. I also prepared the specifications for the Internet operations platform and supervised its implementation tightly so that the service could be tested quickly upstream with the first prospective clients. During this period, I also advised a mid-size printing company in the conception of a customer-oriented extranet portal and launched, as a personal project, the beta version of BlogEra, a blog publishing platform, since put on hold.
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Head of R&D / New Product Development
SafeLogic
(Privately Held; 1-10 employees; Information Technology and Services industry)
2000 — 2003 (3 years)
From 2000 to 2003, I participated as Head of R&D in the development of SafeLogic, a technology start-up I joined as first employee and in which I had been awarded a 10% stake following two successful internships during my engineering studies.
As head of the R&D team, I conducted market and technology research and led the development of multiple security software and services, including an encryption API and a secured webmail, with my work eventually resulting in a patent and acknowledged by the French Agency for Innovation (Anvar). I also managed our development team, external contractors and suppliers on a daily basis. In addition, I played a key role in establishing recognition for our expertise and technology with SafeLogic’s clients (media, banking) and investors as well as the main technology consulting firms in France. As partner, I was involved in new product development decisions and undertook strategy and business development initiatives.
Guillaume Rigal’s Education
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London Business School
MBA , Marketing, Entrepreneurship, Strategy, Finance , August 2004 — June 2006
Looking for a position or projects preferably in marketing, production or strategy (film, music, TV, Internet) in a media/entertainment company.
Always interested in meeting Technology Entrepreneurs and Media Professionals - and maybe start a new venture!- Activities and Societies:
- Vice President Film Industry for the Media Club, Co-President of the French Club, President of the School Band
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UCLA Anderson School of Management
MBA Exchange Programme , (Marketing, International Strategy, Film Direction) , January 2006 — March 2006
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Ecole centrale d'Electronique
MSc Engineering (Diplôme d'Ingénieur) , Information Technology, Project Management , 1997 — 2000
Additional Information
Guillaume Rigal’s Websites:
Guillaume Rigal’s Interests:
Guitar player for 15 years. Founded and led several rock bands since 1994 Enjoy painting watercolours, movies, travel and sport: jogging, windsurf, rowing, ski
Guillaume Rigal’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
