Interactive Marketing Manager, Strategist and Trainer for Transcontinental Media and www.guillaumebrunet.com
Montreal, Canada Area
- Current
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- Marketing Director - Digital Media at Transcontinental Media
- Member of the Advertisers Committee (Quebec Council) at IAB Canada
- Owner at www.guillaumebrunet.com - Interactive Marketing Specialist and Speaker
- Past
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- Board Member / Interactive Marketing and Communications Vice-President at Association des professionnels de la communication et du marketing (APCM)
- Interactive Marketing Project Leader at TD Insurance
- Executive Council Member - Member Serivces Director at Jeune Chambre de commerce de Montréal (JCCM)
- Co-Founder and Associate at Adviso Consulting - Electronic Business Strategies
- Education
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- Université de Montréal - HEC Montréal
- Université de Montréal - HEC Montréal
- Université libre de Bruxelles
- Recommended
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25 people have recommended Guillaume - Connections
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- Websites
Guillaume Brunet’s Summary
Recipient of a Master's degree in E-Commerce at HEC Montréal, I have over the years accumulated considerable experience as an Internet marketing manager, strategist and speaker. Always eager for a challenge and driven by an entrepreneurial spirit, I founded Adviso Internet Strategy in 2002 with four other associates before joining TD Insurance Canada's leader in online insurance, as Interactive Marketing Project Leader. In this very dynamic online sector, I planned and oversaw the creation of interactive campaigns on a national scale.
In May 2007, I joined the ranks of Transcontinental Media as Marketing Director. In this role, I define marketing strategies for the Digital Media Group in order to boost traffic, build visitor loyalty and increase advertising sales.
Over the years, I have built a solid business network by becoming involved in numerous groups related to my specialty, namely, "Association des professionnels de la communication et du marketing" (APCM) and Interactive Advertising Bureau of Canada (IAB).
These experiences have allowed me to put my leadership qualities to good use, and have helped me build a reputation in the media as a specialist in the field.
Guillaume Brunet’s Specialties:
I specialize principally in:
• E-marketing and drive to web strategies
• Online Advertising planning
• Strategic e-business analyses
• Online customer experience
• Competitive analysis and online benchmarking
• Internet performance metrics
• Training
• Managing marketing budget and team
Guillaume Brunet’s Experience
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Marketing Director - Digital Media
Transcontinental Media
(Public Company; 10,001 or more employees; TCL.A; Printing industry)
May 2007 — Present (2 years 3 months)
Define marketing strategies for the Digital Media Group in order to boost traffic, build customer loyalty and increase advertising sales. More precisely, I have the following responsibilities:
• Develop and execute marketing strategies designed to support our acquisition, retention, expansion and target customer loyalty initiatives;
• Collaborate on and help execute marketing strategies designed to support sales development;
• Create annual marketing plans, execute them, and evaluate the return on investment based on sales and market evolution;
• Establish a market watch (performance testing and competition analysis);
• Develop commercialization tools and teach sales teams how to effectively use them to increase sales;
• Elaborate evaluation criteria for marketing initiatives, analyze the results, and propose appropriate recommendations;
• Employ creativity and innovation when promoting the whole range of Transcontinental Media products. -
Member of the Advertisers Committee (Quebec Council)
IAB Canada
(Marketing and Advertising industry)
June 2006 — Present (3 years 2 months)
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Owner
www.guillaumebrunet.com - Interactive Marketing Specialist and Speaker
(Privately Held; Myself Only; Marketing and Advertising industry)
August 2005 — Present (4 years)
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Board Member / Interactive Marketing and Communications Vice-President
Association des professionnels de la communication et du marketing (APCM)
(Marketing and Advertising industry)
July 2005 — February 2009 (3 years 8 months)
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Interactive Marketing Project Leader
TD Insurance
(Public Company; Insurance industry)
October 2005 — May 2007 (1 year 8 months)
Project Leader (Interactive Marketing) for TD Insurance - Online Insurance.
As an Internet marketing specialist in an increasingly active online industry, my responsibilities included :
• Planning and overseeing the creation of interactive campaigns on a national scale;
• Ensuring efficient brand management so that all interactive communications express a consistent message that is in synergy with all other communications;
• Developing strategies and creating opportunities that will increase traffic on the website;
• Coordinating the creation and distribution of various email campaigns; and,
• Measuring and reporting on the impacts created by different interactive marketing projects in order to evolve them over time through an iterative approach. -
Executive Council Member - Member Serivces Director
Jeune Chambre de commerce de Montréal (JCCM)
(Non-Profit; 1-10 employees; Marketing and Advertising industry)
June 2005 — June 2006 (1 year 1 month)
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Co-Founder and Associate
Adviso Consulting - Electronic Business Strategies
(Privately Held; 1-10 employees; Internet industry)
October 2002 — August 2005 (2 years 11 months)
Consultant in e-business strategies and e-marketing;
Manager of Internet projects and online marketing campaigns;
Expert in assessing needs and recommending solutions;
Creation of e-business research reports for a number of industries;
E-business training for directors and management personnel;
Cutting-edge e-business research and intelligence (strategic and technological);
Business management: specifically responsible for managing the firm’s operations, organization and public relations;
In two and a half years, I have acquired a vast amount of knowledge in business management, business development and in my specialty, e-business. I have completed mandates for organizations of all sizes, including: Bell Canada, Ad Hoc Research, HEC Montréal, Réseau Proteus, Industry Canada, M3K Solutions, Vétoquinol, and many others.
Guillaume Brunet’s Education
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Université de Montréal - HEC Montréal
Master of Science in Administration (MSc) , E-Commerce , 2001 — 2002
Multi-disciplinary programme jointly offered by HEC Montréal and the Département d'informatique et de recherche opérationnelle of the Université de Montréal’s Law Faculty.
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Université de Montréal - HEC Montréal
Bachelor of Business Administration (B.B.A.) , Double major: Marketing and Information Technologies , 1999 — 2001
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Université libre de Bruxelles
Solvay Business School 1999 — 1999
Enrolled in HEC’s international exchange programme, “Passport to the World.”
Recipient of the HEC Montréal’s Leadership Scholarship in reward for an outstanding academic record and for active participation in student activities at ULB.
Guillaume Brunet’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
