Guillaume Brunet

Current

Director of Marketing and Client Services - New Media and Digital Solutions Group at Transcontinental Media
Co-founder and Member of the Advertisers Committee (Quebec Council) at IAB Canada
Owner at www.guillaumebrunet.com - Interactive Marketing Specialist and Speaker

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Past

Board Member / Interactive Marketing and Communications Vice-President at Association des professionnels de la communication et du marketing (APCM)
Interactive Marketing Project Leader at TD Insurance
Executive Council Member - Member Serivces Director at Jeune Chambre de commerce de Montréal (JCCM)

Co-Founder and Associate at Adviso Consulting - Electronic Business Strategies

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Education

Université de Montréal - HEC Montréal
Université de Montréal - HEC Montréal
Université libre de Bruxelles

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Recommended

25 people have recommended Guillaume

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Guillaume Brunet’s Summary

There are few professionals in the digital industry who possess my passion for the Web and its possibilities. Currently, as Director of Marketing and Client Services at the New Media and Digital Solutions Group of Transcontinental Media, I define marketing strategies in order to boost traffic, build user engagement and increase advertising sales for all Web properties of the group. I am also responsible for overseeing the services team that creates innovative and reliable new solutions for internal clients and the market at large.

As a recognized speaker, I have delivered popular presentations at events and conferences organized by Infopresse, HEC Montréal and other prestigious industry associations. My commitment to furthering the digital market is bolstered by my involvement with numerous industry organisations that share my goals.

Considered a leading voice in social media, I was recently named one of Michelle Blanc's Top 25 Québec Web celebrities, and am honoured to have been chosen for Click! Weekly's list of Top 40 Online Marketers in Canada (2009).

Guillaume Brunet’s Specialties:

Digital Strategies, Interactive Advertising and Marketing (SEO, SEM, affiliate prrogram, Facebook application, viral campaign, UGC campaign, email…), Blogging, Branding, Speaker and Evangelist of New Technology and Trends.

Guillaume Brunet’s Experience

Director of Marketing and Client Services - New Media and Digital Solutions Group

Transcontinental Media

(Public Company; TCL.A; Printing industry)

May 2007 — Present (2 years 7 months)

Define marketing strategies for the Digital Media Group in order to boost traffic, build customer loyalty and increase advertising sales. More precisely, I have the following responsibilities:

• Develop and execute marketing strategies designed to support our acquisition, retention, expansion and target customer loyalty initiatives;
• Collaborate on and help execute marketing strategies designed to support sales development;
• Create annual marketing plans, execute them, and evaluate the return on investment based on sales and market evolution;
• Establish a market watch (performance testing and competition analysis);
• Develop commercialization tools and teach sales teams how to effectively use them to increase sales;
• Elaborate evaluation criteria for marketing initiatives, analyze the results, and propose appropriate recommendations;
• Employ creativity and innovation when promoting the whole range of Transcontinental Media products.
Co-founder and Member of the Advertisers Committee (Quebec Council)

IAB Canada

(Marketing and Advertising industry)

June 2006 — Present (3 years 6 months)
Owner

www.guillaumebrunet.com - Interactive Marketing Specialist and Speaker

(Privately Held; Myself Only; Marketing and Advertising industry)

August 2005 — Present (4 years 4 months)
Board Member / Interactive Marketing and Communications Vice-President

Association des professionnels de la communication et du marketing (APCM)

(Marketing and Advertising industry)

July 2005 — February 2009 (3 years 8 months)
Interactive Marketing Project Leader

TD Insurance

(Public Company; Insurance industry)

October 2005 — May 2007 (1 year 8 months)

Project Leader (Interactive Marketing) for TD Insurance - Online Insurance.

As an Internet marketing specialist in an increasingly active online industry, my responsibilities included :
• Planning and overseeing the creation of interactive campaigns on a national scale;
• Ensuring efficient brand management so that all interactive communications express a consistent message that is in synergy with all other communications;
• Developing strategies and creating opportunities that will increase traffic on the website;
• Coordinating the creation and distribution of various email campaigns; and,
• Measuring and reporting on the impacts created by different interactive marketing projects in order to evolve them over time through an iterative approach.
Executive Council Member - Member Serivces Director

Jeune Chambre de commerce de Montréal (JCCM)

(Non-Profit; 1-10 employees; Marketing and Advertising industry)

June 2005 — June 2006 (1 year 1 month)
Co-Founder and Associate

Adviso Consulting - Electronic Business Strategies

(Privately Held; 1-10 employees; Internet industry)

October 2002 — August 2005 (2 years 11 months)

Consultant in e-business strategies and e-marketing;
Manager of Internet projects and online marketing campaigns;
Expert in assessing needs and recommending solutions;
Creation of e-business research reports for a number of industries;
E-business training for directors and management personnel;
Cutting-edge e-business research and intelligence (strategic and technological);
Business management: specifically responsible for managing the firm’s operations, organization and public relations;

In two and a half years, I have acquired a vast amount of knowledge in business management, business development and in my specialty, e-business. I have completed mandates for organizations of all sizes, including: Bell Canada, Ad Hoc Research, HEC Montréal, Réseau Proteus, Industry Canada, M3K Solutions, Vétoquinol, and many others.

Guillaume Brunet’s Education

Université de Montréal - HEC Montréal

Master of Science in Administration (MSc) , E-Commerce , 2001 — 2002

Multi-disciplinary programme jointly offered by HEC Montréal and the Département d'informatique et de recherche opérationnelle of the Université de Montréal’s Law Faculty.
Université de Montréal - HEC Montréal

Bachelor of Business Administration (B.B.A.) , Double major: Marketing and Information Technologies , 1999 — 2001
Université libre de Bruxelles

Solvay Business School 1999 — 1999

Enrolled in HEC’s international exchange programme, “Passport to the World.”
Recipient of the HEC Montréal’s Leadership Scholarship in reward for an outstanding academic record and for active participation in student activities at ULB.

Additional Information

Guillaume Brunet’s Websites:

Guillaume Brunet’s Groups:

- Association des professionnels de la communication et du marketing (APCM) / www.marketing-montreal.com
- Interactive Advertising Bureau of Canada (IAB) / www.iabcanada.com
- YULBIZ Montreal / montreal.yulbiz.org
- Jeune Chambre de commerce de Montréal (JCCM) / www.jccm.org
- Réseau HEC Montréal / www.reseauhec.ca