Sr. Technical & Marketing Communications Specialist
Phoenix, Arizona Area
Sr. Technical & Marketing Communications Specialist
Phoenix, Arizona Area
1) Self-employed as a marketing communications consultant/freelance writer in Phoenix - 9 years
2) Employed by former clients as a (senior) technical writer and marketing manager - 15 years
For more details, please visit my online portfolio: www.sitekreator.com/nomdeplume
Marketing (Communications) primarily B2B
Technical Writing - primarily end-user manuals and documentation(RoboHelp, FrameMaker, DreamWeaver)
Freelance Writing - editorial, editing, marketing copy of all types (DM, print, broadcast, Web, etc.)
(Information Technology and Services industry)
May 2008 — Present (1 year 3 months)
Responsible for the development of comprehensive online help -- in RoboHelp -- for Javelina™, ELDORADO’s next-generation, browser-based healthcare claims and benefits platform.
Because my investigational process requires field-by-field and screen-by-screen testing and review, I am considered a member of the QA team.
I make extensive use of colorful graphics and call-outs, created in Snag It, Photoshop and MS Word.
Javelina represents a significant breakthrough on a number of fronts. As a result, ECI is attracting new clients at an unexpectedly rapid clip.
For details, please visit ECI's website, http://www.eldoinc.com.
(Non-Profit; 201-500 employees; Consumer Services industry)
March 2007 — December 2007 (10 months)
Developed online help system (documentation) using RoboHelp for a proprietary CRM system. Contract expired at the end of December 2007.
“Thanks for the excellent job you have done. It has definitely exceeded my expectations.”
--Jason Miles, Director of Enterprise Architecture, Information Technology--
(Privately Held; 11-50 employees; Professional Training & Coaching industry)
November 2006 — February 2007 (4 months)
Developed press release(s), e-newsletter copy, PR plan to drive traffic to new website of this successful virtual e-training, tech doc., and web development consultancy. (I am not related to the owner.)
“I believe in lavish praise for noteworthy work. You've already contributed enormously… We need this expertise, and you are making us very happy people!! :)”
--Sherry Michaels, CEO--
(Non-Profit; 201-500 employees; Insurance industry)
June 2006 — November 2006 (6 months)
Wrote articles for/edited monthly employee newsletter and quarterly magazine for policyholders of this workers' compensation insurance provider. Developed and revised internal & external communications materials. Received many written compliments. Published numerous articles.
“Glenn--great job!!! You made some super edits. I am so pleased that you pay great attention to what the words say or perhaps don't say. You really did a nice job. jan :O)” --Jan Johnson, Team Leader, Communications & Public Affairs--
(Computer Software industry)
November 2001 — May 2006 (4 years 7 months)
Maintained online help for two large software applications (RoboHelp). Also provided marketing communication support —editing, intranet content, newsletter development (DreamWeaver/Word). Re-hired (see 1991-1998) to develop training manuals (FrameMaker).
This employer was also a former client (see 1982-1989).
“Glenn is very efficient and a pleasure to work with ... I can always count on Glenn to make sure deadlines are met while clear and concise information is communicated to our clients and internal staff.”
--Randy Schultz, Manager—
(Privately Held; 11-50 employees; Printing industry)
October 1998 — January 2001 (2 years 4 months)
Managed marcom effort for mid-size commercial printing firm owned by former client (see 1982-1990). RESULTS: Conceived novel application for variable data printing: personalized ads within publications; wrote and managed creation of company website. Generated many articles in business, association and trade pubs. Also involved in trade shows, market situation analysis and new client development.
“So, if you are looking for someone with ‘high level’ intellectual ability… Glenn Michaels is your man! He is creative, thinks 'outside the box.' And knows what is required to get the job done. Absent specific direction, he will formulate a plan… and execute it.”
--David Seid, President--
(Privately Held; 11-50 employees; Computer Software industry)
June 1991 — October 1998 (7 years 5 months)
Created tech doc program for this former client (see 1982-1990), a software development firm. RESULTS: delivered reliable user manuals for multiple products that hadn’t been documented. Commended by user group and staff. Successfully lobbied for FrameMaker implementation.
“Recently, several clients have mentioned that your documentation has been extremely helpful to them…”
--Cerise Mathews, Trainer--
(Privately Held; Myself Only; Marketing and Advertising industry)
August 1982 — August 1989 (7 years 1 month)
Provided freelance copywriting, marketing communication, PR, editing, and ghostwriting services to clients in commercial and non-profit environments. Worked closely with graphic designers and marketing experts. Published articles in general interest, business and trade publications.
“Time after time, whenever we have been up against a deadline, you came through with copy that told our story succinctly and accurately... Should you ever need a reference, please feel free to use my name.”
--F. Fulton Brock, President, LDC--
“Your creativity has catapulted THE COMPLETE GUIDE TO SOLVING YOUR BILL PROBLEMS from oblivion and obscurity to a profitable venture... I shall call upon you again for future projects and please do not hesitate to use our firm as a reference (or this letter) should the need arise.”
--Dennis Shears, Prime Press, Ltd.--
Fine Art (Painting) 1990 — 1990
Fine Art, Industrial Design 1980 — 1981
Creative Writing , Creative Writing, Germanistik, Social Psych., Fine Art , 1972 — 1978
Germanistik 1975 — 1977
Marketing and Technical Communications, PR, Marketing, Writing Articles, Fine Art
Published in: Das Schoenste Deutsche Wort (book/contributor). Phoenix Business Journal. Arizona Osteopathic Medical Journal. The Arrow (editor). Arizona Saturday Magazine. Scottsdale Magazine. Elite. Southwest Graphics. Phoenician Times. AZ@WORK.
Honors/Awards:
Co-developed a public service literacy campaign for print and broadcast (radio & TV) campaign on behalf of the Public Relations Society of America (PRSA). Campaign was awarded Best Campaign in a national PRSA competition
APEX 2000 Award of Excellence. Category: One-Of-A-Kind-Publication (Employer: Access-Laserpress)