Stealth Mode Online Advertising SaaS
San Francisco Bay Area
- Current
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- CEO at Mezz0
- Lead-Gen and Sales Ramp Projects at Bay Area Venture Consulting
- Past
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- VP Marketing Online Media and Advertising at Vusion, Inc.
- General Manager & VP Marketing for Streaming Media and Internet Advertising at iMobileInternet.com
- VP Marketing and Business Development (Interim) for Mobile Video and Advertising at Ortiva Wireless / Mobile TV
- VP Marketing (Interim) at ClearApp / Acsera
- VP Technical Strategy and Marketing at Kabira / Mobile Services / Financial Services
- VP Americas Marketing at SCO
- Director NetWare Engineering at Novell
- Education
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- Brigham Young University
- Recommended
-
4 people have recommended Grover - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Grover Righter’s Summary
MARKETING / BUSINESS DEVELOPMENT EXECUTIVE
Long term and Series A to Series B Interim Executive Management
Marketing, Sales and Business Development
Focused on Online Advertising, Streaming Video, Music, Entertainment over Internet and Mobile Networks
Solution Positioning ~ Branding Strategy ~ Go-to-Market Execution ~ Initial Sales & Growth
Successful management career leading marketing teams for high-growth, start-up and turn around companies. Acquired the deep skills required for rigorous analysis and execution in large telecom and network services corporations then mapped these skills to smaller organizations. Results-oriented and skilled at rapid development of strategic plans, which are converted to well-executed marketing programs aligned with sales objectives.
CAREER ACCOMPLISHMENTS
- Launched new Mobile Advertising solutions at major US Operator
- Grew revenue from $375K to $30 million at Kabira, selling to Visa, Vodafone, AT&T Wireless, EDS.
- Microsoft acquisition of Linux / UNIX compatible INTERIX for Gov’t sales on Windows.
- Implemented Online Advertising based on DART, Double-Click for Internet Portal
- Created Wireless Content and Network Services business unit at Geoworks for Nokia and NTT.
- Successful Series B VC Funding Activities at Ortiva Wireless, ClearApp, Interix, Kabira and others.
- Successful IPO, acquisition of UNIX and Telecom IP properties, alliances with HP and IBM at SCO.
- $2.5 billion sales from NetWare products at Novell delivered by my development team.
- Founding member of POSIX and X/Open UNIX standards for AT&T, IEEE and ITU Telecommunications.
- Complete turnaround of reseller channel (doubled reseller base) in six months at SCO.
- Created UNIX products group at Novell – major deals with IBM, NCR, HP and DEC
Grover Righter’s Specialties:
Key skills:
- Deep knowledge of Internet Media and Online Advertising
- Internet business models and revenue generation
- Gap discovery and exploitation
- Product positioning for early sales
- Effective product launches
- Revenue growth with P&L focus
- Rapid branding and awareness
- Excellent public spokesperson
- Strategic partner development
- Strong technology comprehension
- Constant innovation of programs
Grover Righter’s Experience
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CEO
Mezz0
(Internet industry)
January 2009 — Present (11 months)
Mezz0 (m e z z zero), is in stealth mode until Q2 2009. We are delivering services and technology for enhanced interactive marketing and online advertising. For more details, which may require an NDA, please contact the CEO, Grover Righter, or send an email to "info (at) mezz0 (dot) com".
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Lead-Gen and Sales Ramp Projects
Bay Area Venture Consulting
(Marketing and Advertising industry)
November 2008 — Present (1 year 1 month)
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VP Marketing Online Media and Advertising
Vusion, Inc.
(Privately Held; Internet industry)
August 2007 — April 2009 (1 year 9 months)
Vusion delivers the best quality streaming media on the Internet. We support Instant-On, Full-Screen, HD and DVD quality streaming video. Our end-user experience is picture-perfect, and provides a long-format video solution that combines the best of television and the Internet. It is the ideal delivery solution for online video and online advertising supported media.
We provide our solution to major media and content companies worldwide and to new media entrants with commercial-grade video. Our innovative business model is fine-tuned to the needs of media providers and allows our customers to deliver HD, long-format video in a cost-effective manner.
Visit our website at www.vusion.com to learn about The Future of Video on the Internet. -
General Manager & VP Marketing for Streaming Media and Internet Advertising
iMobileInternet.com
(Privately Held; 11-50 employees; Internet industry)
April 2004 — August 2007 (3 years 5 months)
San Francisco, CA - March 15, 2004 - iMobileInternet.com, a leading provider of Interim Management and Market Consultancy Services, announced today that Grover Righter has been named the General Manager of the Americas operations. Mr. Righter will focus on the rapidly growing market for new mobile services for consumers and enterprise customers, with an initial focus on North America and expansion into South America within the next 24 months. Mobile services start-up and spin-off companies in the Americas will benefit greatly from Mr. Righter's extensive expertise and track record of rapid growth in the mobile market.
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VP Marketing and Business Development (Interim) for Mobile Video and Advertising
Ortiva Wireless / Mobile TV
(Privately Held; 11-50 employees; Wireless industry)
April 2006 — March 2007 (1 year )
Responsible for Advertising Business Models, Business Development, Sales, Marketing and Product Marketing/Management at Ortiva Wireless ---
Ortiva Wireless enhances the quality, performance and delivery of mobile TV, video, audio and web media to consumer phones. Our products have the world's most advanced technology to optimize the experience for each user in a wireless network as they consume rich media. Only Ortiva can dynamically adapt to constantly changing network conditions and peak user demand. Ortiva MediaStreamer and Ortiva Webshaper enable the highest quality user interaction while expanding coverage and capacity without costly infrastructure investments across any wireless network. For more information please visit www.ortivawireless.com. -
VP Marketing (Interim)
ClearApp / Acsera
(Privately Held; 51-200 employees; Computer Software industry)
April 2004 — March 2006 (2 years )
Series A to Series B Interim Executive Management – Marketing, Sales and Business Development
Brought in to take these companies from ‘stealth’ mode to full market readiness. Responsible for market strategy, total solution definition, corporate and product marketing, sales team hiring and development, go-to-market programs and strategic alliances. Rapid, flawless entry into market enabled sales team to capture market share quickly without typical small company weaknesses.
• Established both companies as global player and ‘put us on the map’ with customers, BEA, IBM, Sprint, Vodafone.
• Successful stealth-mode to aggressive sales mode transit in less than 3 months.
• Key executive participant in major contracts with: Qwest, Cingular, Pfizer, JP Morgan, TransUnion and BT. -
VP Technical Strategy and Marketing
Kabira / Mobile Services / Financial Services
(Computer Software industry)
1999 — 2005 (6 years )
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VP Americas Marketing
SCO
(Public Company; Computer Software industry)
1991 — 1996 (5 years )
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Director NetWare Engineering
Novell
(Public Company; Computer Software industry)
1989 — 1991 (2 years )
Grover Righter’s Education
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Brigham Young University
BS , CS/EE Minor in Classica Studies , 1980 — 1982
- Activities and Societies:
- Sigma Pi SIgma - National Honor Society for Math and Physics Majors
Additional Information
Grover Righter’s Websites:
Grover Righter’s Interests:
Online Advertising, Interactive Marketing, HD Streaming Video, Internet Technologies, Mobile TV, Mobile Video, Mobile Audio, Mobile Web, Mobile Content and Services, VC Funding, Marketing Consulting
Grover Righter’s Groups:
IEEE Communications Society
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Inbound Marketers - For Marketing Professionals -
Online Marketing Professionals -
Cloud Computing -
Media Professionals Worldwide -
Independent Film Producers -
Vusion Alumni
Grover Righter’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
