Expert in international marketing and e-business
Amsterdam Area, Netherlands
- Current
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- Founder & developer at CompactCMS
- Marketing at Sign Design
- Education
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- Vrije Universiteit Amsterdam
- Universiteit van Amsterdam
- Vrije Universiteit Amsterdam
- Vrije Universiteit Amsterdam
- Connections
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46
connections
- Industry
- Management Consulting
- Websites
Xander Groesbeek’s Summary
Xander Groesbeek’s Specialties:
Market research (SPSS), general marketing for both B2B and B2C, online marketing, geomarketing (ArcGIS), website usability and functionality, website programming (PHP, SQL, Javascript) and due to personal interest the German, Spanish, English and Dutch language.
Xander Groesbeek’s Experience
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Founder & developer
CompactCMS
(Internet industry)
June 2008 — Present (1 year 2 months)
After having worked with different sorts of content management systems (CMS) for a wide variety of websites, I could only conclude that a small, light-weight and efficient CMS seemed to be missing. Many systems offer way too many features causing feature fatigue with the actual end-users. That is why I decided to start my own project. Which by now has grown to be a potential package for relatively small website developers.
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Marketing
Sign Design
(Retail industry)
January 2007 — Present (2 years 7 months)
We're continuously working to improve the awareness for, and image of, our web shop. I focus on the one hand on a good collaboration with online advertising agents and other marketing channels like Google Adwords to generate traffic to our shop. On the other hand (after sale) I work towards maintaining a good relationship with our customers to improve the retention rate.
Xander Groesbeek’s Education
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Vrije Universiteit Amsterdam
MSc , MBA with specialisation in entrepreneurship , 2009 — 2010 (expected)
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Universiteit van Amsterdam
Minor , Spanish language and culture , 2008 — 2009
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Vrije Universiteit Amsterdam
MSc , Marketing , 2008 — 2009
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Vrije Universiteit Amsterdam
BSc , Business Administration , 2005 — 2008
