Experienced News Director and Creative Social Media Strategist
Clarksville, Tennessee Area
- Past
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- News Director, WPSD-TV at Paxton Media Group
- Assistant News Director at WTMJ-TV, Milwaukee
- News Director, WQAD-TV at New York Times Broadcast Group
- Executive Producer at WAFF-TV
- Education
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- Magid Institute for News Directors
- Specs Howard School of Broadcast Arts
- Oakland University
1 more...
- Recommended
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10 people have recommended Griff - Connections
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345
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- Industry
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- Websites
Griff Potter’s Summary
I am an experienced news media manager. I have experience in all linear broadcast and new media platforms, and years of creative programming experience in various news and information channels and sites. My specialties include broadcast management, editorial and production, I love to build and lead teams, create and grow new brands and products. This is a great time to be in the content creation business.
Griff Potter’s Specialties:
Digital Media, Television Media, Content Partnerships, Broadband Video, Local Media, Product Development, Convergence of New and Traditional Media, Marketing, Training, Creative, Convergence Management, Digital Newsgathering.
Griff Potter’s Experience
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News Director, WPSD-TV
Paxton Media Group
(Broadcast Media industry)
August 2004 — October 2008 (4 years 3 months)
Managed information gathering and presentation for WPSD-TV, KBSI-TV, and WPSDLocal6.com. My strategies led WPSD to #1 in ratings in key time periods and demographics. This position involved intense engagement/support for a staff of 50. Developed sophisticated multi-platform digital journalism workflow which included putting more journalists in the newsroom. Interacted with community and government leaders on a daily basis.
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Assistant News Director
WTMJ-TV, Milwaukee
(Broadcast Media industry)
January 2003 — April 2004 (1 year 4 months)
• Led the team responsible for ensuring the success and high ratings of “WTMJ4 News”.
• Executed plan to improve visual storytelling, and increase live reporting.
• Coordinated editorial production of newscasts with other departments. -
News Director, WQAD-TV
New York Times Broadcast Group
(Broadcast Media industry)
October 1997 — January 2003 (5 years 4 months)
Top manager at award-winning small market television station. Using market research and a micro-geography market target program I developed, the station saw substantial ratings gains (20%) during my tenure. Under my direction, the station website was retooled. The result was an average 3-4 million page views per month and the site receiving the Edward R.Murrow Award for Best Website. Also developed and nurtured innovative Newspaper Convergence with Dispatch/Rock Island Argus Newspaper group which included sharing of video resources, reporting staffs and leadership in community service projects.
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Executive Producer
WAFF-TV
(Telecommunications industry)
1995 — 1997 (2 years )
Additional Information
Griff Potter’s Websites:
Griff Potter’s Interests:
Youth Soccer, Golf, Gardening, Gourmet Cooking
Griff Potter’s Groups:
NYT Broadcast Group Internet Content Strategy Team Leader
Graduate, Poynter Institute Leadership Development Program
Graduate, Magid Institute for News Directors
President, Illinois Associated Press Broadcasters Board
Illinois State Coordinator, Radio-Television News Directors Association
Civic Journalism Presenter, Pew Center Conference, June 2001
President, United Methodist Men, Broadway United Methodist Church
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Online News Association -
Executive Suite -
Linked:HR (#1 Human Resources Group) -
HDTV Group -
TV News -
ThoseinMedia -
Documentarians -
PromaxBDA -
Marketing Communication -
Radio & Television News Directors Network -
Brand & Communications Management -
Social Media Today -
Social Media Marketing -
Radio & Television Professionals Network -
Corporate Communications Executive Network -
Online reporters and editors -
Mobile TV -
Internet TV -
Society of Professional Journalists -
Tweeple -
The Talent Buzz -
New Media Hire -
Television Broadcast Technologies -
New York Times Alumni (This group is not affiliated with or sponsored by The New York Times) -
National Academy of Television Arts and Sciences -
Local Radio & Television Broadcasters
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twitter innovators Innovation & Creativity Network of Tweeters -
LinkedKentucky -
The Social Networking Executive Job Hunt -
Monetizing Twitter -
Broadcast Digital Voice Room
Griff Potter’s Honors:
2009 Best Spot News/Enterprise/Investigative Awards (WPSD) KY Associated Press Broadcasters
2008 WPSD won 11 first-place awards, including Best Spot News and Best Enterprise/Investigative Reporting KY AP
2003 Best Small Station Website (WQAD.COM)- RTNDA
2000 & 2001 Illinois' Best Newscast (WQAD) - Associated Press
2000 National Murrow Award for Best News Series (WQAD) - RTNDA
Griff Potter’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
