Gretchen Fox

Current

Interactive Strategy Director at GFox Interactive

Past

Sr. Social Media Marketing Manager at MediaZone
Marketing Manager at MediaZone
Consultant at GFox Productions (Sole Proprietorship)

Production at Screen Arts Industry

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Education

University of North Texas
University of Valencia

Recommended

12 people have recommended Gretchen

Connections

308 connections

Industry

Online Media

Websites

My Website

Gretchen Fox’s Summary

Interactive Strategy Director, Gretchen Fox, has spent the last 5 years designing interactions and thrives on helping companies affirm their products and services in the new media, new marketing space. A digital native, Gretchen combines online best practices with more than a decade of traditional mass media and communications experience.

Gretchen Fox’s Specialties:

Interactive marketing strategy, web product and content design and development, social media marketing, community building, web 2.0 applications, social networks, usability, and project / account management.

Gretchen Fox’s Experience

Interactive Strategy Director

GFox Interactive

(Online Media industry)

September 2008 — Present (11 months)

We create engaging interactive experiences. We design and develop websites, permission marketing campaigns and social media that nurture positive relationships between companies and their customers.

We offer a broad range of services from consultation to full-scale interactive marketing campaigns and community management. Our hyper-targeted, user-centric approach delivers engaging rich media to hit traffic goals, improve conversion rates and build customer loyalty while reducing client service related expenses.
Sr. Social Media Marketing Manager

MediaZone

(Privately Held; 51-200 employees; Online Media industry)

August 2007 — August 2008 (1 year 1 month)

2008 – RugbyZone.com
Social media strategy, product marketing, and SEO leading to additional advertising real estate, increase in page views and search ranking.

2007-2008 – The Wimbledon Championships
Social media strategy, management, and SEO that drove the delivery of 600K advertisements served through video distribution, a hundred-plus blog posts and a 77% increase in traffic from organic search year-over-year.

2008 – Indianapolis 500
Social media strategy, Influencer outreach, contest promotion, video distribution, consumer communications, community moderation, and web analytics leading to user-generated content production and record viewership.
Marketing Manager

MediaZone

(Online Media industry)

October 2006 — September 2007 (1 year)

Developed and executed marketing plans to generate targeted traffic for top-tier sports such as Wimbledon, ING NYC Marathon, and Olympic qualifying events. Successfully delivered on objectives, directed marketing collateral and online creative assets, purchased media, developed search keywords, optimized landing pages, scheduled email campaigns and produced viral videos. Also, responsible for building affiliate marketing program.
Consultant
GFox Productions (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Media Production industry)

2001 — 2006 (5 years)

Introduced and developed new media marketing strategy to small businesses, produced video marketing collateral, and managed successful teams including web developers, creative directors and broadcast producers.
Production

Screen Arts Industry

(Entertainment industry)

August 2000 — February 2004 (3 years 7 months)

http://imdb.com/name/nm0436962/