Gretchen Fox

Current

Interactive and Social Media Marketing Director at GFox Interactive

Past

Sr. Social Media Marketing Manager at MediaZone
Marketing Manager at MediaZone
Film, Television and Event Producer at Freelance (Self-employed)

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Education

University of North Texas
University of Valencia

Recommended

14 people have recommended Gretchen

Connections

324 connections

Industry

Online Media

Websites

My Website

Gretchen Fox’s Summary

Strategic web marketing and development professional with 10 years of successful multi-media development and mass communications expertise. Experienced with large-scale, multi-platform, metric-driven products that engage users, maximize conversions, build brands and create revenue. A leader who identifies unique opportunities for marketing, advertising, sponsorship and partner integration in the digital space.

Gretchen Fox’s Specialties:

• Web product development
• Strategic integrated marketing
• Social technology and communication
• Interactive user experience design
• Content planning and development
• Project and account management
• Data mining and Analysis
• ROI and ROP metrics

Gretchen Fox’s Experience

Interactive and Social Media Marketing Director

GFox Interactive

(Online Media industry)

September 2008 — Present (1 year 3 months)

• Spearheaded all web technology programs for social media agency The Conversation Group that launched business growth into new sector of UX, Design, Web and Application Development.

• Led web product development process from research to launch for the New York Stock Exchange, resulting in the creation of a new “Social Wire” product.

• Developed information architecture for web products including web sites, blog sites, optimized landing pages and web-based applications for Fortune 50 companies.

• Secured and managed roster of top web developers and designers; delivered assets on multiple projects in tandem and under budget.

• Effectively integrated and managed technical application of live video chat with Michael Phelps for the City of Chicago’s bid for the 2016 Olympics.

• Created user-centric strategy and design communications to create awareness around corporate social responsibility campaign for The Ethos Alliance.

• Collaborated extensively with Best Buy to create multi-author blog site that leveraged company’s innovative social technology and employee programs.
Sr. Social Media Marketing Manager

MediaZone

(Privately Held; Online Media industry)

August 2007 — August 2008 (1 year 1 month)

• Initiated and created the first social media program for the company and media partners resulting in an effective monetization strategy, workflow, distribution network, and creative asset production.

• Pioneered the AELTC’s Wimbledon Championship’s integrated cross-platform social media programs that drove the delivery of more than a million pre and post roll advertisements, a hundred-plus blog posts and a 77% increase in traffic from organic search year-over-year.

• Worked cross-departmentally with direct marketing, public relations, SEM and affiliate marketing to develop scalable, integrated interactive solutions for The ING NYC Marathon, FIM Motocross and IndyCar Race Control properties.

• Managed community development, communications and moderation of IndyCar’s web product Race Control for 13 races including Indianapolis 500.

• Created new advertising opportunities and a strategy to build communities around international sports destination, RugbyZone.com.
Marketing Manager

MediaZone

(Privately Held; Online Media industry)

October 2006 — September 2007 (1 year )

• Launched Social TV, MediaZone’s next-generation platform developed to offer social networking surrounding professional media at CES.

• Developed and executed integrated marketing campaigns for top-tier sports including Wimbledon Championships 2007, NBC Winter Olympic Trial events, FIBA Eurobasket, FIM Motocross, and including television, radio, print, online and viral assets.

• Managed budgets, conversion metrics, reporting, analysis and internal communications for exclusive live video streaming events.

• Launched groundbreaking triple-camera web coverage of the 2006 ING NYC Marathon using rfid-enabled technology.

• Conceptualized reputation index formula to measure sentient of blog posts and mentions. allowing staff to maximize its effectiveness and efficiency.

• Directed creative and copy writing efforts for corporate press kit, case studies, promotional collateral, weekly e-newsletters, and online banner ads.
Film, Television and Event Producer
Freelance (Self-employed)

(Self-Employed; Internet industry)

2001 — 2006 (5 years )

• Executive Produced music video for Justin Timberlake’s DJ Del Furious “Just Let Us Rock You".

• Produced behind-the-scenes and corporate video for the Natural World Museum.

• Produced live video feed for news channels of Vice President Al Gore’s “Inconvenient Truth” speech and celebrity interviews of Darryl Hannah, Charris Ford, and Julia Butterfly Hill at the United Nations, World Environment Day.

• Produced sold-out couture fashion show for The Leukemia and Lymphoma Society actuating more than 30 vendors to donate over $100,000 in rental equipment and in-kind services.

• Production experience on more than fifty projects such as television show She Spies, on-air promotions for The Shield, Scooby Doo The Movie and Spiderman including development of story, marketing strategies, artist relations, scheduling, budgets, collateral materials, tour support and radio/press relations.

• Developed marketing strategy including branding, positioning and messaging JHPTV.

Visit http://imdb.com/name/nm0436962 for more details