
Designer | Effektive
United Kingdom

Designer | Effektive
United Kingdom
Effektive. Graphic Design & Communication is the independent graphic design studio of Greig Anderson a graphic designer now based in Glasgow. Working across a wide range of disciplines, from identity and branding, print media to web design Effektive approaches all projects with energy, enthusiasm, an eye for detail and a belief that the initial idea is key to creating effective design solutions. Over that past 5 years whilst working at agencies such as Curious in Glasgow and There in Sydney, Greig has had the opportunity to work with a large variety of clients including, Australia Radio Network, Virgin Mobile Australia, Dell Europe, Epson, Scottish Football Association, Celtic Football Club, Setanta, Valt Vodka Limited, DTZ, Aberdeen University and HBOS as well as a host of smaller new business startups and boutique clients.
Alongside all commercial work Effektive produces various self-initiated projects and products across a variety of media including photography, type design, button badge design and production, poster and T-shirt designs. We are fortunate to have had a variety of our projects and work showcased in some lovely books and magazines as well as a variety of design blogs, for further details please view publications. We are also active in the design community posting our thoughts, news and inspirations at our own blog, as well as being a contributor to UK design blog FormFiftyFive, photographic blog Things We Have Found and a member of DHARA (Designers Against Human Rights Abuse.)
Currently working on projects and collaborations with Davidson Chalmers, STV Creative, 1Place Attorneys + Solicitors, Make, Golden&Grey, Eyedeer, Candy Cranks, Render Architecture, FormFiftyFive, Bourne, Fra+Her Archtecture and Lodge on Loch Lomond.
If you would like to discuss a project or to receive our credentials document please contact greig@effektivedesign.co.uk
Graphic design for print, Identity and Branding, Literature, Publications, Editorial/Book Design, Posters, Button Badges, Product Design, Web Design, Design and Implementation of blogs/E-Newsletter systems
(Privately Held; Marketing and Advertising industry)
November 2009 — Present (3 months)
I am very excited to announce that I am currently working on a part-time freelance basis with digital agency Bourne as senior designer. I will be working closely with the team in the Glasgow studio to help deliver on their numerous blue chip clients as well as helping them to establish new client relationships.
(Self-Employed; Graphic Design industry)
April 2008 — Present (1 year 10 months)
Effektive. Graphic Design & Communication is the independent graphic design studio of Greig Anderson a graphic designer currently based in Sydney. Working across a wide range of disciplines, from identity and branding, print media to web design Effektive approaches all projects with energy, enthusiasm, an eye for detail and a belief that the initial idea is key to creating effective design solutions. Over that past 5 years whilst working at agencies in both Glasgow and Sydney, Greig has had the opportunity to work with a large variety of clients including, Australia Radio Network, Dell Europe, Epson, Scottish Football Association, Celtic Football Club, Setanta, Valt Vodka Limited, DTZ, Aberdeen University and HBOS as well as a host of smaller new business startups and boutique clients.
Alongside all commercial work Effektive produces various self-initiated projects and products across a variety of media including photography, type design, button badge design and production, poster and T-shirt designs. We are fortunate to have had a variety of our projects and work showcased in some lovely books and magazines as well as a variety of design blogs, for further details please view the publications section on our site. We are also actively involved in the design community posting our thoughts, news and inspirations at our studio blog, as well as being a contributor to UK design blog FormFiftyFive, photographic blog Things We Have Found and a member of DHARA (Designers Against Human Rights Abuse.)
Greig will be returning to the UK in August 2009. If you would like to discuss a project or a position please get in touch.
greig@effektivedesign.co.uk
(Design industry)
May 2009 — June 2009 (2 months)
I have recently been working as a full-time freelance designer at Surry Hills based Experiential Environments agency E2. Working with the existing design team I became responsible for overseeing two of the agencies large graphics clients. One was a large packaging account and another for a large blue-chip client in Australia. I was also tasked with the re-design and positioning of the agencies website (still under construction) and also there print collateral.
(Privately Held; Computer Games industry)
September 2008 — April 2009 (8 months)
Whilst based in Sydney I spent 7 months working as a designer at Surry Hills based agency There. During my time I was responsible for delivering highly conceptual print and web design work and worked on various high profile clients including Australia Radio Network, The Population, SJB Architects, Inglis&Rock, The Hayson Group, MAC Interactive Architecture and various collateral for There including the design and implementation of a new agency blog entitled OutThere and supporting E-Newsletter system.
(Privately Held; Marketing and Advertising industry)
January 2005 — August 2008 (3 years 8 months)
I originally joined Glasgow multi-disciplinary agency CuriousOranj before becoming the CuriousGroup. Whilst there I worked on a variety of projects from blue-chip organisations to small boutiques startups across a variety of sectors. I worked predominantly as a print based designer but often worked directly with Curious digital team on online campaigns and experiences. I was heavily involved in the re-branding of the agency to Curious just before I left to work in Sydney.
(Design industry)
September 1998 — August 2004 (6 years )
BA Hons , Applied Graphics and Multimedia Design , 2002 — 2004
Hnd , Print Based Graphic Design , 1999 — 2001
Former contributor to design blog The Serif and now a contributor to UK design blog FormFiftyFive.
Selected Press & Publications
–
2009
Web Designer Magazine Issue 156
Feature Interview on Self-Promotion
Designers Bookshop (Date tbc)
Online Interview Feature
Made and Sold (Release Date tbc)
by Lawrence King
The Field Guide for Graphic Designers (Release date tbc)
Mao Mao Publishing, Barcelona
Interview
Design&Design Book of the Year 2009
Published by Marc Praquin at Design&Design
6 Projects featured.
–
2008
Data Flow: Visualising Information in Graphic Design
Published by Die Gestalten Verlag, Berlin, Germany. ISBN: 978-3-89955-217-1
Bastardised
Entry included in the book of Bunchisims Published by Bunch
Computer Arts Magazine UK Issue 153
Profile featured in Exposure Section
Original Format Exhibition - Plymouh College of Art & Design 24.09.08
Cassette Badge Sets exhibited as part of the Its Nice That curated exhibition
showcasing some of the work featured on the site in the previous year.