
Creative Director | Effektive
Sydney Area, Australia

Creative Director | Effektive
Sydney Area, Australia
Effektive. Graphic Design & Communication is an independent graphic design studio run by 27 year old graphic designer Greig Anderson. Originally from Aberdeen, Scotland Greig graduated with a BA (Hons) Graphic Design degree in 2004 and has previously spent 4 years working within the Scottish/UK design industry at multi disciplinary agency Curious (Previously CuriousOranj) based in Glasgow. Greig is currently based in Sydney for 12 months and until recently has been working as a designer at Surry Hills based design agency There.
Graphic design for print, Identity and Branding, Literature, Publications, Editorial/Book Design, Posters, Button Badges, Product Design, Web Design, Design and Implementation of blogs/E-Newsletter systems
(Self-Employed; Graphic Design industry)
April 2008 — Present (1 year 4 months)
Effektive. Graphic Design & Communication is an independent graphic design studio run by 27 year old designer Greig Anderson. Originally from Aberdeen Scotland, Greig graduated with a BA (Hons) Graphic Design degree in 2004 and has previously spent 4 years working within the Scottish/UK design industry at multi disciplinary agency Curious (Previously CuriousOranj) based in Glasgow. Greig has been based in Sydney for the last 12 months and has worked as a designer at Surry Hills based design agency There, freelanced at experiential environments agency E2 and is currently working full-time at Effektive and available for projects.
Working across a wide range of disciplines, from identity and branding, literature to web design, Effektive approaches all projects with energy, enthusiasm and a belief that the initial idea is key to creating effective design solutions. Greig has worked on a large variety of projects over the past 5 years for a variety of clients including, Australia Radio Network, Scottish Football Association, Dell Europe, Epson, Celtic Football Club, Valt Vodka, Glasgow City Council, DTZ, Aberdeen University and HBOS amongst others.
Alongside all commercial work Greig pursues various self-initiated projects across a variety of media including photographic studies, button badge design and production and poster/T-shirt designs and has recently setup up a blog for inspiration and his personal design meanderings.
Greig has had his work featured in a variety of magazines, books and design publications as well as a variety of design blogs, for further details please visit publications. He is a contributor to UK design blog FormFiftyFive and a member of DHARA (Designers Against Human Rights Abuse.)
Greig will be returning to the UK in August 2009. If you are interested in discussing any potential freelance work, collaborations or full-time positions then please email greig@effektivedesign.co.uk
(Design industry)
May 2009 — June 2009 (2 months)
I have recently been working as a full-time freelance designer at Surry Hills based Experiential Environments agency E2. Working with the existing design team I became responsible for overseeing two of the agencies large graphics clients. One was a large packaging account and another for a large blue-chip client in Australia. I was also tasked with the re-design and positioning of the agencies website (still under construction) and also there print collateral.
(Privately Held; Computer Games industry)
September 2008 — April 2009 (8 months)
Whilst based in Sydney I spent 7 months working as a designer at Surry Hills based agency There. During my time I was responsible for delivering highly conceptual print and web design work and worked on various high profile clients including Australia Radio Network, The Population, SJB Architects, Inglis&Rock, The Hayson Group, MAC Interactive Architecture and various collateral for There including the design and implementation of a new agency blog entitled OutThere and supporting E-Newsletter system.
(Privately Held; Marketing and Advertising industry)
January 2005 — August 2008 (3 years 8 months)
I originally joined Glasgow multi-disciplinary agency CuriousOranj before becoming the CuriousGroup. Whilst there I worked on a variety of projects from blue-chip organisations to small boutiques startups across a variety of sectors. I worked predominantly as a print based designer but often worked directly with Curious digital team on online campaigns and experiences. I was heavily involved in the re-branding of the agency to Curious just before I left to work in Sydney.
(Design industry)
September 1998 — August 2004 (6 years)
BA Hons , Applied Graphics and Multimedia Design , 2002 — 2004
Hnd , Print Based Graphic Design , 1999 — 2001
Selected Press & Publications
–
2009
Web Designer Magazine Issue 156
Feature Interview on Self-Promotion
Designers Bookshop (Date tbc)
Online Interview Feature
Made and Sold (Release Date tbc)
by Lawrence King
The Field Guide for Graphic Designers (Release date tbc)
Mao Mao Publishing, Barcelona
Interview
Design&Design Book of the Year 2009
Published by Marc Praquin at Design&Design
6 Projects featured.
–
2008
Data Flow: Visualising Information in Graphic Design
Published by Die Gestalten Verlag, Berlin, Germany. ISBN: 978-3-89955-217-1
Bastardised
Entry included in the book of Bunchisims Published by Bunch
Computer Arts Magazine UK Issue 153
Profile featured in Exposure Section
Original Format Exhibition - Plymouh College of Art & Design 24.09.08
Cassette Badge Sets exhibited as part of the Its Nice That curated exhibition
showcasing some of the work featured on the site in the previous year.