Greg Swan

Current

Captain at Minneapolis Metroblog
Digital Strategy Manager, Weber Shandwick Digital Communications at Weber Shandwick
Founder, Managing Editor at Perfect Porridge

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Past

Account Executive at Kohnstamm Communications PR Counsel
Editor-in-Chief/Co-founder at Art Scene Magazine
Account Coordinator at The Meyocks Group Advertising

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Education

Drake University

Connections

368 connections

Industry

Public Relations and Communications

Greg Swan’s Summary

Greg's experience with the Internet, social media, emerging media and how specific audience groups interact online provides clients valuable strategy, insight and counsel as they consider a standalone viral campaign or expanding a brand or product launch using new media. An expert at monitoring blogosphere buzz, Greg uses this expertise to inform client campaigns on brand, product and trend issues.

An avid blog reader and trend spotter, as well as an active member of PRSA and MIMA, Greg is always looking for ways to take a more active role in defining and shaping the fields of public relations, advertising and marketing.

In his free time, Greg runs a music blog, PerfectPorridge.com, and is captain of Metroblogging Minneapolis, a citizen-journalism online community.

Greg is a frequent guest lecturer at area colleges, including University of Minnesota, Mn College of Art and Design and University of St. Thomas, presenting real-life applications of marketing and public relations to undergraduate students.

Greg Swan’s Experience

Captain

Minneapolis Metroblog

(Writing and Editing industry)

October 2005 — Present (4 years 2 months)

Metroblogging started off as a more locally focused alternative news source in Los Angeles and has turned into the largest and fastest growing network of city-specific blogs on the Web.

We got sick of reading local news that was syndicated from the other side of the country, or was just repurposed national chit chat that had nothing to do with our city.

We created our first blog as a throw back to the days when a local news paper focused on local issues, and you could walk down to the corner coffee shop and chat up the reporters whose column you read earlier that day.

This idea didn’t stay in one city for long and before we knew it there were Metblogs in Minneapolis, Portland, Karachi, and Vienna.

Today there are over 50 Metblogs in countries all over the world. Local politics, event reviews, lunch recommendations and ways to avoid that big traffic jam downtown.

If it’s happening in our cities, we’re on it.
Digital Strategy Manager, Weber Shandwick Digital Communications

Weber Shandwick

(Public Company; IPG; Public Relations and Communications industry)

September 2005 — Present (4 years 3 months)

Weber Shandwick's digital communications practice group helps clients understand, apply and benefit from emerging media trends in measurable ways. The group consists of digital content strategists, community connectors, platform architects and developers embedded in our offices around the world.

We've evolved our digital offering to deliver on the premise of Inline communications. Digital specialists are integrated throughout the campaign planning process to develop a holistic, strategic approach to build advocacy with target media, business partners, consumers and other influencers - both online and off.

Our transformative work for clients has received the highest industry honors in both marketing and public relations categories.

More info here: http://www.wsdigitalcomms.com/
Founder, Managing Editor

Perfect Porridge

(Music industry)

July 2004 — Present (5 years 5 months)

Minneapolis-based music blog covering national, international and local music.
Account Executive

Kohnstamm Communications PR Counsel

(Public Relations and Communications industry)

March 2004 — September 2005 (1 year 7 months)
Editor-in-Chief/Co-founder

Art Scene Magazine

(Newspapers industry)

2003 — 2005 (2 years )

http://www.artsceneiowa.com
Account Coordinator

The Meyocks Group Advertising

(Marketing and Advertising industry)

June 1997 — September 2001 (4 years 4 months)