Currently conducting Due Diligence for next CEO/CRO role
Greater New York City Area
- Current
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- Due Diligence for next at CEO/CRO role
- Angel Investor, Advisory & BOD member at Various Digital Media & Technology
- Past
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- CEO & President at Interactive Advertising Bureau
- CEO at DeltaClick & EIR / Venture Partner @ Outlook Ventures
- VP, Business Development & Publisher Sales at Flycast Network
- VP, Marketing/Ad Sales/Business Development at Cars.com / Classified Ventures
- Interim Senior Operating Exec - Sales / Biz Dev / Marketing at Greg Stuart Digital Media
- SVP, GM Interactive Communications Group at Wundeman, subsidary of Y&R
- VP, Associate Media Director at Various NYC Advertising Agencies
- Education
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- University of Pennsylvania - The Wharton School
- University of Washington
- Connections
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500+
connections
- Industry
- Online Media
- Websites
Greg Stuart’s Summary
Proven digital media General Manager – Has built consumer digital media & Internet Ad Technology businesses since 1993 with successful acquisitions & IPO.
Board Member - 3 exits of companies achieved liquidity events last 24 months over $750M & not less than 10x multiple revenues.
Recognized thought-leader in digital media & advertising & identified by Ad Age as 1 of “10 Who Made Their Mark” in '06.
Former CEO of Interactive Advertising Bureau (IAB), serving AOL, CBS/CNET, Google, Disney, Yahoo! & others. Led the industry from $6 to $17 billion annually, while growing IABs revenues +500% (37% CAGR) in 4 years.
Ad Age identified his book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as the “#1 book you should have read".
Additional Highlights:
* VP Biz Dev/Ad Sales & Marketing at Cars.com, drove site to #1 six mos after launch
* VP BD at Flycast Networks, which IPO'd & was sold to CMGI/Engage
* Former Venture Partner/EIR & CEO of Ad Technology companies
* Award winning campaign for Sony Online Ventures' social media site - The Station
* Founded & built Interactive division at world’s largest direct marketing agency Y&R's Wunderman
* Extensive consumer Brand ad background
Current BOD member of Zimbio, backed by August and Menlo
Former BOD of Rapt in SF, sold to Microsoft
Former BOD of Allyes in China, sold to Focus Media
Served on Advisory Boards of venture-backed companies backed by Softbank, Conway, TimeWarner Ventures, M. Eisner, Greylock, Spark, Intel, DFJ, USVP, Greycroft, Union Square Ventures, First Round, Oak, Canaan, Velocity & more.
Member of National Speakers Association & global speaker on issues facing advertising & digital media - Istanbul, Israel, Germany, Mexico City, Jakarta, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Tokyo, Buenos Aires & others.
Lives happily near New York City in Bridgehampton, NY with wife Pamela, twin daughters & son.
Greg Stuart’s Specialties:
Digital Media, Consumer media, Internet applications, Internet businesses, Interactive & Online advertising and marketing, Early stage and venture backed businesses, Advertising technologies, Mobile advertising, General Management, Public Speaking.
Greg Stuart’s Experience
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Due Diligence for next
CEO/CRO role
(Online Media industry)
June 2009 — Present (6 months)
Currently conducting due diligence on potential CEO/GM and CRO roles for both Series A and B Consumer Digital Media and B2B Advertising Technology businesses in NYC or SF.
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Angel Investor, Advisory & BOD member
Various Digital Media & Technology
(Internet industry)
May 2006 — Present (3 years 7 months)
Board of Directors roles:
• Zimbio [Backed by Menlo Ventures & August Capital], Palo Alto, CA
Past BOD roles:
• Rapt, Inc., [Backed by Accel] San Francisco, Sold to Microsoft
• Allyes, Inc. [Backed by Oak] Shanghai, China, Sold to Focus Media
Present and former Angel and Advisory Board Companies:
• AdGent007 - CM Capital-Australia
• Anchor Intelligence - Ron Conway, Baseline, Mike Maples, JK&B Cap
• Buddy Media - Softbank, Conway, Thiel, Greycroft
• Clickable - Union Square Ventures, Peter Thiel. Jon Miller, Schoffstall
• MyYearbook - USVP, First Round, Conway
• Komli / Pubmatic - Draper Fisher Jurvetson, Helion Ventures, Nexus India
• Modiv Media - Oak, Ignition, Sea Point
• Predictify - Sierra Ventures, Sherpalo Ventures.
• Total Beauty - USVP, Wallington
• Tremor Media - Canaan, Masthead
• Veoh - TimeWarner, Spark, Michael Eisner, G. Sachs, Intel, Tom Freston
• Vizu - DFJ, Greylock, Hambrecht, Conway, Dyson, Mike Maples
• Zumobi (ZenZui) – OakVC, Hunt -
CEO & President
Interactive Advertising Bureau
(Non-Profit; Marketing and Advertising industry)
October 2001 — February 2007 (5 years 5 months)
Selected to turn around & rebuild IAB and its business. Transformed both the company and an under-performing industry via leadership role. Developed strategic insights and deep relationships with who’s who of digital media companies, agencies and marketers to drive major sustainable revenue increases.
Impact on IAB Business
• Grew IAB revenues +500% over 4 years, diversified business model by productizing and launching 3 new business lines.
• Raised $5.8 million in investment capital based on strategic plan to accelerate both industry turnaround.
• Persuaded C-level executives from competing member companies to collaborate in establishing critical industry standards in legal, technical and policy arenas.
• Sold complex, landmark research program to both Fortune 50 marketers and IAB board/member companies which became the largest public advertising research project ever conducted (branded as XMOS). -
CEO
DeltaClick & EIR / Venture Partner @ Outlook Ventures
(Internet industry)
February 2000 — August 2001 (1 year 7 months)
EIR role at Outlook Ventures lead to CEO role at Advertising Technology portfolio company we restructured and attempted to salvage during Dot.Com bust in 2001. Company exceeded distribution and sales goals in unfavorable funding environment. Raised $2.5 million in spite of that.
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VP, Business Development & Publisher Sales
Flycast Network
(Marketing and Advertising industry)
1999 — 2000 (1 year )
Drove new business initiatives, strategic partnerships and publisher sales groups. Reported to CEO. Company IPO (5/99) and sale to CMGI for $750 million (10/99).
• Conceived and launched content program as platform for new multi-million dollar revenue stream in 1st year.
• Increased publisher sales by 33% in less than 3 months. -
VP, Marketing/Ad Sales/Business Development
Cars.com / Classified Ventures
(Internet industry)
1998 — 1999 (1 year )
Brought on as full time Senior Exec for a 12 month contract to launch business and build out business teams.
• Hired cross-functional team of 15. Drove to No. 1 in category less than 6 months post-launch.
• Booked over $2.5 million in new site revenue in 3 months. Re-engineered portal distribution deals resulting in 1200% deal performance improvement in less than 6 months.
• Cars.com is a multi-hundred million dollar business today. -
Interim Senior Operating Exec - Sales / Biz Dev / Marketing
Greg Stuart Digital Media
(Online Media industry)
May 1996 — April 1999 (3 years )
Served as interim operating executive (VP Marketing, VP Bus. Development or VP Ad Sales) for leading online media businesses. Hired to provide strategic and execution expertise to Internet start-ups and Internet-divisions of major corporations.
• Cars.com – VP, Marketing/Bus. Development/Ad Sales
Online. See above.
• AOL/Greenhouse Networks – VP, Marketing
• Sony/The Station (station.sony.com) – VP, Brand & Ad Strategy -
SVP, GM Interactive Communications Group
Wundeman, subsidary of Y&R
(Marketing and Advertising industry)
1993 — 1996 (3 years )
Founded and built early Digital Agency within top 20 worldwide agency serving American Express, AT&T, Apple, Lucent Technologies, USPS, Columbia House and others. Became 5% of total agency revenues in 2 3 years.
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VP, Associate Media Director
Various NYC Advertising Agencies
(Marketing and Advertising industry)
1983 — 1993 (10 years )
• Jordan, McGrath, Case & Taylor (P&G Agency)
• Levine, Huntly, Vick & Beaver (Agency of the Year '97)
• Wells Rich & Greene
Greg Stuart’s Education
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University of Pennsylvania - The Wharton School
AMP , Advanced Manageement Program , 2008 — 2008
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University of Washington
BA , Economics , September 1977 — March 1983
- Activities and Societies:
- TKE Fraternity
Additional Information
Greg Stuart’s Websites:
Greg Stuart’s Interests:
Digital Media, Technology, Skiing, Everything Internet, Marketing & Advertising Effectiveness, Speaking, TED.com, Micro-Financing, Travel, Transformational moments, My Family
Greg Stuart’s Groups:
Board of The Advertising Research Foundation
Member of the Authors Guild
Member of the National Speakers Association
Advisor to SEMPO (Search Engine)
Advisor to IAB Mexico
Advisor to MMA - Mobile Marketing Association
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Wharton Technology and Technology VC Network -
On Startups - The Community For Entrepreneurs -
Online Advertising Professionals -
ThoseinMedia -
ASMALLWORLD.net -
Wharton Alumni -
Young & Rubicam Alumni in the world -
Wharton's AMP54 -
Media Chiefs
Greg Stuart’s Honors:
Ad Age selected Greg Stuart as one of “10 who made their mark” in 2006 (also named were Jay-Z, Chad Hurley (YouTube), Julie Roehm (Wal-mart), Howard Draft, etc.)
Greg Stuart’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
