Greg Strosaker

Current

Vice-President Product Management and Marketing at Mayfran International

Past

Director of Product Management and Marketing at Telesis Technologies
Product Manager - Ceramics at GE Advanced Materials / Momentive Performance Materials
Industry Manager - Electronics at GE Advanced Materials

Commercial Integration Leader / Marketing Communications Manager at GE Quartz
Product Manager - Video Projection at GE Lighting
Product Manager - Metal Halide at GE Lighting

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Education

Case Western Reserve University

Recommended

6 people have recommended Greg

Connections

451 connections

Industry

Machinery

Websites

Greg Strosaker’s Summary

Over 10 years of experience as a leader driving growth in global markets and advancing business-to-business missions. Proven communicator propels company endeavors with discipline and focus. Exceptional achiever drives for data-driven decisions but also capable of sound judgments in the face of limited information. Solid performer delivers strong accomplishments across a range of diverse industry, channel, and market environments.

•Balance needs among contending groups and resolve poorly defined priorities, bringing parties into accord and revitalizing planning and execution processes.
•Execute major initiatives as a change agent, reinvent marketing, manage products, design budgets, and communicate effectively across professional levels and throughout the international arena

Greg Strosaker’s Specialties:

Revenue and Profit Growth ● Leadership ● Strategic Planning ● Financial Analysis ● Company Leverage ● Pricing Management & Negotiation ● Customer Communication ● Market & Product Line Assessment ● Product Positioning ● Marketing ● Branding ● Product Launch ● Budget Development ● New Markets ● Product Line Rationalization ● Product Lifecycle Management ● Key Account Management

Greg Strosaker’s Experience

Vice-President Product Management and Marketing

Mayfran International

(Machinery industry)

September 2008 — Present (1 year 3 months)

Mayfran International is a global manufacturer of engineered automation systems and equipment for metal working, metal forming, recycling, solid waste processing and other operations. Mayfran's products convey, filter, separate, briquette, shred and process scrap materials and/or fluids in manufacturing and scrap management facilities.

In addition to traditional marketing and product management activities, I am driving growth initiatives through more proactive marketing efforts by identifying attractive industries and building target lists and selling tools to address these opportunities through our dealer network and direct sales team. I am leading development of a new website with much stronger customer and application focus, driving global consistency in our message and brand.

In addition, I am leading a major new product program for our largest product line, introducing a product development process and an unprecedented degree of global coordination.
Director of Product Management and Marketing

Telesis Technologies

(Machinery industry)

April 2007 — August 2008 (1 year 5 months)

Telesis provides product identification and traceability solutions based on pin-marking and laser-marking technologies to the automotive, aerospace, heavy equipment, medical, electronics, and other industrial markets worldwide.

Responsible for the following: product line growth; profit strategies; product planning & support; building, prioritizing, and completion of product roadmap based on market needs, customer feedback, and technical capability; key accounts; strategic & tactical pricing; aftermarket growth initiatives—product service, upsell of repair services, warranties, etc.; forecasting; creation & implementation of product introduction/planning.

In marketing: executed company re-branding, isolating & relaying core values and differentiators; developed and accomplished the marketing budget; administrated marketing media & efforts, including literature, web content, trade shows, advertising, photography & video, public relations, case studies, sales meetings, and various promotional activities; conducted market research; identified & drove new growth opportunities, market trends, key customer developments, etc.; supervised lead generation and conversion metrics.
Product Manager - Ceramics

GE Advanced Materials / Momentive Performance Materials

(Privately Held; 5001-10,000 employees; Chemicals industry)

September 2005 — March 2007 (1 year 7 months)

GE Advanced Materials was sold in November 2006 to form Momentive.

Guided high-profile, profitable $30M ceramics product portfolio with growth potential in personal care, aerospace, electronics, and industrial applications. Performed market research and fostered market awareness, helping determine new application opportunities and customers. Set and maintained price list and negotiations with key accounts.
• Led commercialization of product frontrunner in competitive sector; achieved $1M annualized sales.
• Achieved two price increases representing $1M in incremental margin with negligible sales volume loss.
• Remained resilient in declining markets, accomplishing flat YOY sales and delivering $2.5M of sales to new applications.
• Blueprinted and carried out product development with engineering, indentifying and justifying programs, executing commercialization, etc., including $5MM capital investment program in next-generation materials with annual sales potential of $5 – 7MM.
Industry Manager - Electronics

GE Advanced Materials

(Public Company; 10,001 or more employees; GE; Financial Services industry)

July 2004 — September 2005 (1 year 3 months)

Assessed new business opportunities in existing $5–6M market segment. Directed global sales team in identifying, soliciting, and closing new accounts and applications. Conceived and delivered marketing plan, aligning with engineering application specialists to identify targets and lead the sales process.
• Secured approximately $700K annualized business in 14 modernized electronics industry applications.
• Drove approximately $200K new product first-year revenues with 85% contribution margins, using thorough understanding of product value to initiate at double the planned selling price and successfully entered Japanese market.
• Within 6-month period, increased ongoing sales opportunities from 0 to 25 pending applications.
Commercial Integration Leader / Marketing Communications Manager

GE Quartz

(Public Company; 10,001 or more employees; GE; Financial Services industry)

November 2002 — June 2004 (1 year 8 months)

Led integration of commercial function in GE Quartz after Advanced Ceramics Corporation acquisition; managed marketing communication activities (advertising, literature, PR, trade shows, web) for the combined organization.
• Spearheaded team effort to exceed sales plan by 10% in first quarter after acquisition of Advanced Ceramics, proving equanimity within the distracting and potentially chaotic process of integration.
• Bridged ambitions of GE Quartz and Advanced Ceramics Corporation; synchronized rigorous processes, and metrics of one with entrepreneurial drive, speed, and adaptability of the other.
Product Manager - Video Projection

GE Lighting

(Public Company; 10,001 or more employees; GE; Financial Services industry)

January 2001 — October 2002 (1 year 10 months)

Produced $4M sales growth in first year leading cross-functional team for high-visibility new market entry into global video and data projection market, working with OEM customers primarily located in Japan and Taiwan.
Product Manager - Metal Halide

GE Lighting

(Public Company; 10,001 or more employees; GE; Financial Services industry)

1999 — 2001 (2 years )

Led $80M product line and strengthened sales mix by focusing on value-selling tools, new products, and improved pricing strategies; increased upsell product penetration from 18% to 22% in one year.

Greg Strosaker’s Education

Case Western Reserve University

BS, ME , Mechanical Engineering, Materials Science, Economics , 1991 — 1998

Activities and Societies:

Sigma Alpha Epsilon fraternity