Greg Stielstra

Current

• EVP, Director Integrated Delivery at The Buntin Group
• Chief Viral Officer at SneezeCast
• Owner at PyroMarketing, Inc

Past

• VP Marketing at Thomas Nelson, Inc.
• Vice President Marketing at Thomas Nelson Publishers
• Senior Marketing Director at Zondervan

Education

• Aquinas College
• Central Michigan University

Connections

426 connections

Industry

Marketing and Advertising

Websites

• PyroMarketing
• PyroMarketing

Greg Stielstra’s Summary

--Marketing and PR professional with eighteen years experience across all media.

--Experience with a broad range of brands and industries including book publishing, Blue Cross Blue Shield of Tennessee, Cracker Barrel, O'Charley's Restaurants, Direct Insurance, SERVPRO, Chinet, RBC Bank, Purolator, Gabriel, Tennessee Lottery, Voip.com, United Methodist Church, and EMF Broadcasting

--Author of PyroMarketing: The Four Step Strategy to Ignite Customer Evangelists and Keep Them For Life (HarperBusiness, September 2005).

--Co-Author of Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley, May 2009)

--An expert in word-of-mouth, faith-based, and social network marketing, I speak regularly at Word of Mouth Marketing Association conference and other events including AdTech NY, Forbes CMO Summit, Magazine Publishers of America and more

--My work has been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Knowledge at Wharton, the Wharton Leadership Journal, and the book 9 Minds on Marketing.

--Applied PyroMarketing to numerous best-selling books including The Purpose Driven Life, the best-selling hardcover book in history. Business Week called it “A marketing miracle.”

--Led 23 person media department for a top 150 agency by expanding its capabilities beyond traditional media to include digital, interactive, and viral and by introducing "Trialogue," a three-dimensional brand communications strategy (Brand to audience, audience to brand, and audience to audience) that expands marketing impact by leveraging consumers as a communications channel.

--Led 13-person marketing and PR department from the world's largest Christian publisher with $76.5MM in sales. Revised processes to a consumer-focused approach to exceed revenue and profit goals and achieve 5 NYT bestsellers and 20% growth in the first ten months.

Greg Stielstra’s Specialties:

I specialize in word-of-mouth, viral, digital, interactive, and social network marketing and have written a book on the topic called PyroMarketing. I also have extensive experience in faith-based marketing thanks to 16 years in Christian publishing.

Additional Information

Greg Stielstra’s Websites:

• PyroMarketing
• PyroMarketing

Greg Stielstra’s Interests:

marketing, social networks, word-of-mouth, viral marketing, new technology, Green Bay Packers, designing loudspeakers, hiking, and mountain climbing

Greg Stielstra’s Groups:

AAAA, Word-of-Mouth-Marketing Association, Society for Word of Mouth, Nashville chapter of the American Marketing Association, Nashville Ad Federation, Nashville Packer Backers

•    Digital Nashville

Greg Stielstra’s Honors:

--Three-time winner of Zondervan President's Award for outstanding contributions to the company's wellbeing.
--Thomas Nelson Impact Award
--PyroMarketing blog honored as Top 100 Management Blog by HRWorld