Greg Sobosky

Current

Digital Advertising Analytics Manager - General Motors at Aquent

Past

Media Supervisor at PHD
Online Search Analyst at GM Media Works
Senior Analyst at Accenture

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Education

Oakland University

Recommended

4 people have recommended Greg

Connections

184 connections

Industry

Marketing and Advertising

Greg Sobosky’s Summary

Technically savvy online media strategist with an outstanding record for delivering business value. Effectively developed, managed, implemented and evaluated online advertising campaigns that improved marketing reach and increased business leads. Successful communicator that is proficient in front of the client, delivering product and service pitches.

Greg Sobosky’s Specialties:

Emerging digital search engine strategy, Client web interface optimization (SEO), Employee supervision, Interactive search and display media planning, Media buying, Media data analytics, Budget and project timeline adherence, Consumer market trend analysis, Sales & service negotiation, Group facilitation, Business systems problem solving, Relational database design, Spreadsheet automation, Six Sigma Greenbelt

Greg Sobosky’s Experience

Digital Advertising Analytics Manager - General Motors

Aquent

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

March 2008 — Present (1 year 10 months)

Manage digital advertising analytics for General Motors In-Market CRM group.
Media Supervisor

PHD

(Public Company; 501-1000 employees; Marketing and Advertising industry)

December 2005 — January 2008 (2 years 2 months)

Create, manage, analyze, optimize online interactive advertising campaigns for clients in different verticle industries. I manage our relationships with clients. I am also responsible for business process improvement, creating POVs for online advertising opportunities and advertising trends. I developed a standard online search operating procedure for employees, including work flows, check lists and real life scenarios. I developed a training guide to educate employees on the new search procedures.
Online Search Analyst

GM Media Works

(Public Company; Marketing and Advertising industry)

January 2005 — December 2005 (1 year )

Managed, analyzed and optimized paid online search campaigns.
Senior Analyst

Accenture

(Public Company; 10,001 or more employees; Computer Software industry)

April 1997 — 2004 (7 years )

I analyzed business processes and developed computer software solutions to improve these processes. I also supervised other developers throughout the entire system development cycle.

Greg Sobosky’s Education

Oakland University

B.S. and B.A. , Marketing, Mgt. Info. Systems, German , 1984 — 1990

Activities and Societies:

Public Relations Director - Alpha Kappa Psi