Principal+Creative Director, PowerFlite Communications
Greater Boston Area
- Current
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- Principal+Creative Director+Brand Provocateur at PowerFlite Communications
- Past
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- Creative Partner / Consultant at Partners+simons
- Creative Director / Consultant (PowerFlite) at R+D Advertising
- Sr. Advertising Advisor (PowerFlite) at Blue Cross Blue Shield of Massachusetts
- Creative Consultant (PowerFlite) at Thunder House
- Freelance Website Concept+Copy at Modem Media
- Creative Director at Ryan Partnership
- Associate Creative Director/Copywriter at DMB&B
- Senior Copywriter at Young & Rubicam/New York
- Associate Creative Director/Copywriter at Bomstein Agency
- Copywriter at Matzell & Richard Advertising
- Copywriter at Quinn & Johnson/BBDO
- Education
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- Purdue University
- Lafayette Jefferson High School
- Recommended
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11 people have recommended Greg - Connections
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182
connections
- Industry
- Marketing and Advertising
- Websites
Greg Robertson’s Summary
For over 25 years, I have been creating smart, concept-driven print, broadcast, and web ads, as well as names, branding strategies, packaging and more for brands and companies of every size and most market categories.
National consumer brand clients have included AT&T • BF Goodrich • Bic • Birds' Eye • Blue Cross Blue Shield • Cadillac • Coca-Cola • Dannon • Evian • GE • Gentleman Jack • Gorton's • Labatt • Lipton • Logitech • Michelin • Norwegian Cruise Lines • Pepsi • Pizza Hut • Taco Bell • and more.
Advantage: I translate genuine understanding into results-driven creative work for my clients. Understanding the real-world demands on a business principal. Understanding how to turn client offerings into market desire. And understanding how to fuse short-term results with long-term brand growth in every marketing message.
My firm today specializes not in one industry or marketing discipline, but in clients who actively want to improve the direction of their brand(s) using smarter marketing to advance their cause. Moving the dial is always important, but moving the marketplace to want your brand there is essential.
Greg Robertson’s Specialties:
Work Types: Radio, TV, Print, Web, Social Media, Branding, Design, Direct Mail, and more.
Related: Have interviewed, written for/about, and produced public figures, Including Tracey Ullman, Alan Rachins, Jonathan Katz, Shaquille O'Neal, John Wooden, Norm Abram, and others.
Vertical Markets: Consumer Goods, Health Care, Senior Markets, Medical Products, Banking & Finance, Insurance, Non-Profits, Retail, Professional Services, AEC, Communications, Real Estate, Entertainment.
Greg Robertson’s Experience
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Principal+Creative Director+Brand Provocateur
PowerFlite Communications
(Privately Held; Marketing and Advertising industry)
1995 — Present (14 years )
PowerFlite develops smart, concept-driven advertising, graphic design, social media strategies, promotions, and brand ignition programs.
Recent work for: Windsor Place, Bic, METRO, GE Sealants, Healthy Heart Sleep, Clearblue Easy, Twinkle Designs, Quincy Medical Center, Park Avenue, Christopher Partners, NevaSlip, Emerson Hospital, Prism Systems, Maxima Mortgage, Logitech, Paulaner Beer, and Bostitch.
We also occasionally partner with other agencies, including: Stackpole Associates, Human Service Solutions, Rhino PR, Response, ConceptOne, Partners+simons, Hill Holliday, ModemMedia, and others.
PowerFlite is a BBB Accredited Business which, for the past 4 years, has donated at least 1% of profits to pet rescue, the environment, historic preservation & other socially-progressive causes. -
Creative Partner / Consultant
Partners+simons
(Privately Held; Marketing and Advertising industry)
February 2002 — December 2003 (1 year 11 months)
I was lucky enough to be invited into the fold of this group of smart, talented people as a Creative Partner to provide concepts, writing, and brand focus while growing my PowerFlite business. Developed ads, etc. for Atelier 505, Bowditch & Dewey, Caritas Hospitals, Cognos, Colonnade Residences, Gorton's, SunLife Financial, etc. These are great people and I recommend them to any clients...except my own, of course.
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Creative Director / Consultant (PowerFlite)
R+D Advertising
(Marketing and Advertising industry)
April 2000 — January 2002 (1 year 10 months)
Brought in to run this small advertising and design agency's creative department, we developed print, TV, radio, collateral, DVDs, and web sites. Won more national and local creative awards during my tenure than they had won in over 10 years. Shortly after the 9/11 attacks of 2001, the client base halted virtually all marketing and the agency folded.
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Sr. Advertising Advisor (PowerFlite)
Blue Cross Blue Shield of Massachusetts
(Non-Profit; Insurance industry)
November 1996 — April 2000 (3 years 6 months)
Provided creative development and strategic counsel for this health insurance leader while it had no ad agency, later finding them an agency that fit them. Specifics include:
• Wrote and produced print & radio ads, collateral, and direct mail to help the insurance giant improve its image in the marketplace.
• Wrote and edited 'Living Healthy' magazine.
• Named, developed, and launched first "ahealthyme.com" website.
• Developed and executed a 4-tier agency search that began with identifying 12 agency candidates and resulted with Parters+simons, who remains their agency.
• Helped the new agency develop and sell in a campaign that was, at first, seen as unconventional and "risky." It became the most successful campaign in the insurer's history, winning back the trust of both consumers and business customers.
• Oversaw production of over 20 TV spots, wrote some of the campaign's early print, transit, and radio ads, and sold them through corporate channels. -
Creative Consultant (PowerFlite)
Thunder House
(Marketing and Advertising industry)
October 1995 — November 1996 (1 year 2 months)
Developed web sites, TV, and direct for CellularOne (now AT+T Wireless), Strong Funds, MasterCard, The Weber Group, MediaOne (now Comcast), Quicken Insuremarket, and other national brands. Also oversaw photo shoots and video production.
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Freelance Website Concept+Copy
Modem Media
(Public Company; Internet industry)
May 1995 — October 1995 (6 months)
Was the writing arm of the teams that developed CASIE Award-winning AT&T Olympic Games and John Hancock web sites. In due course, I also researched and interviewed several Olympic athletes for the AT&T site, and wrote video scripts for the Hancock site. Also contributed to sites for JCPenney and AboutWork.com.
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Creative Director
Ryan Partnership
(Privately Held; Marketing and Advertising industry)
December 1991 — May 1995 (3 years 6 months)
Led a 10-person creative team creating concept-driven ads, TV, radio, POS, and other work for PepsiCo, Payless Shoes, Michelin, BFGoodrich, Virgin Megastores, Time-Warner Cellular, Pepperidge Farm, Mott's, Evian, Dannon, Gentleman Jack, Glenmorangie, Wisk, American Dairy Association, ADT Home Security, and others.
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Associate Creative Director/Copywriter
DMB&B
(Public Company; Marketing and Advertising industry)
June 1991 — December 1991 (7 months)
Developed advertising, direct, and promotional concepts and copy for Fortune 500 companies while helping manage a 6 person creative team.
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Senior Copywriter
Young & Rubicam/New York
(Marketing and Advertising industry)
January 1990 — June 1991 (1 year 6 months)
Developed concepts and copy for MetLife, Holiday Inn, Chef Boy-ar-dee, US Postal Service, PAM cooking spray, Orajel, FreshWorld, and other national brands.
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Associate Creative Director/Copywriter
Bomstein Agency
(Marketing and Advertising industry)
October 1987 — January 1990 (2 years 4 months)
ACD to Ed Levien, who gave this agency its first taste of concept-based advertising. Developed concepts and copy for Washington Gas, Ryland Homes, Washington Cadillac Dealers Association, Columbia First Savings Bank, Westbrook Hospital, Poretsky Building Group, Builder magazine, Rocky Gorge Communities, Trammel Crow, and others. Also acted as Broadcast Producer.
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Copywriter
Matzell & Richard Advertising
(Privately Held; Marketing and Advertising industry)
April 1985 — September 1987 (2 years 6 months)
Concepts and copy for Gulf South Health Plan, Furman Lumber, Pizzeria Uno, Allen Furniture, Strato Medical Products, and Monarch Health.
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Copywriter
Quinn & Johnson/BBDO
(Marketing and Advertising industry)
July 1983 — April 1985 (1 year 10 months)
Concepts and Copy in the Direct Marketing Group, developing ads, direct mail packages, radio, and TV for Fidelity Investments, State Street Bank, Woodside Travel Management, King Arthur Flour, and others.
Greg Robertson’s Education
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Purdue University
BA , PR & Communications , 1978 — 1983
Additional studies in illustration, typography, and TV production.
- Activities and Societies:
- Pi Kappa Phi (Archon, Secretary, Project PUSH Chairman & Social Chairman); PRSA; University Sing; Writer for The Purdue Exponent
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Lafayette Jefferson High School
1976 — 1978
Additional Information
Greg Robertson’s Websites:
Greg Robertson’s Interests:
Writing, Design, History, Dogs, Retro Toys, Gardening, Progressive Politics (Obama supporter), Genealogy, Boston Red Sox, Social Causes
Greg Robertson’s Groups:
ASPCA, Southern Poverty Law Center, MENSA, Pi Kappa Phi, National Trust for Historic Preservation, Tennessee Squires Association, Sierra Club, Better Business Bureau, American Marketing Association, South Shore Chamber, NRDC
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Mensa -
Obama for America -
CPG Branding and Marketing Forum -
Design Thinking -
Purdue Alumni -
Sales & Marketing Community -
Pi Kappa Phi Fraternity Alumni -
Advertising Professionals -
Young & Rubicam Alumni in the world -
Modem Media Alumni Group -
Response Marketing Network -
Ingalls, Quinn & Johnson
Greg Robertson’s Honors:
IBA, Telly, Caples, CASIE, ADDY, NEDMA, Communicator "Award of Distinction," Summit, American Marketing Association "Mark of Excellence" Awards, Silver Microphone, Mobius, Aster, eHealthcare, WorldWideWeb Health Awards, WebAwards
Greg Robertson’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
