Greg Padley

Current

Mentor at Stoked Mentoring
Senior Account Manager at PFS Marketwyse
Past President, Board Member & Scholars Award Co-Chair at NJ Business Marketing Assn.

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Past

Cub Master at Cub Scout Pack 44
Account Supervisor at RFC&P
Secretary, Media Relations, Web Content at Xtreme Habitat

Director, Special Projects at Research & Development Council of NJ
Marketing Manager, Team Manager at G. Joannou Cycle - Jamis Bicycles
Freelance Writer at Various ~ Forbes FYI, Velo News, Dirt Rag
Manager at Independent Retail Stores
Professional Mountain Bicycle Racer at Various Sponsors ~ Peugeot, Fuji, Jamis, Specialized
Consumer Relations at Cycles Peugeot USA

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6 more...

Education

Ramapo College of New Jersey
Boy Scouts of America, NNJ Council
Online Marketing Summit

West Milford Twsp. High School

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1 more...

Recommended

22 people have recommended Greg

Connections

230 connections

Industry

Marketing and Advertising

Websites

Greg Padley’s Summary

Results-driven marketing communications professional with a record of success in creating, managing and executing strategic programs to build brand equity and increase sales. Expertise in online, print and radio advertising, direct mail, public relations, website and collateral development, trade and consumer shows, special events, guerilla marketing and alternative sports sponsorships. Motivated team player in agency, corporate and non-profit settings.

Greg Padley’s Specialties:

Integrating array of marketing tools to effectively build and support brand identity and increase sales.

Greg Padley’s Experience

Mentor

Stoked Mentoring

(Individual & Family Services industry)

June 2009 — Present (6 months)

Stoked Mentoring is a non profit action sports organization for at risk youth with the mission of developing Successful Teens with Opportunity, Knowledge, Experience, and Determination through the use of action sports, mentoring and coaching.

Founder Steve Larosiliere, along with Co-founder, Sal Masekela believed that the courage and perseverance needed to learn action sports would be an ideal way to teach those life skills to at –risk and disadvantaged youth.

Combining life lessons with the power of mentoring and a supportive community, Stoked Mentoring was born. Through Stoked, teens gain a supportive, encouraging mentor along with a team of people determined to see them succeed.
Senior Account Manager

PFS Marketwyse

(Privately Held; Marketing and Advertising industry)

2008 — Present (1 year )

PFS Marketwyse helps companies bridge the gap and widen their reach through smart, effective use of online and offline channels in B2C, B2B and B2E environments. Regardless of industry, need or size, PFS has the experience and expertise to shape your message and communicate your brand powerfully and effectively. Currently I am working on programs for Kraft, Reese's Racing (NASCAR), Hershey, Milton Hershey School and Kisses.
Past President, Board Member & Scholars Award Co-Chair

NJ Business Marketing Assn.

(Marketing and Advertising industry)

2001 — Present (8 years )

BMA provides a wide range of services, resources, and opportunities to help marketing professionals meet the daily challenges of sustaining business profitability.

Potitions held with the Business Marketing Association (BMA), New Jersey Chapter
-Scholars Award Co-Chair (2006 to present)
-Board Member (2001 to 2008),
-President (2004-06)
*The NJ chapter won a Chapter Excellence Award from BMA-National for our IMPACT Awards Program in 2006.
*The Gene Bozzo Sr. Scholars Award (scholarship) was first presented in 2005.
-Vice President (2002-04)
-Hospitality Chair (2001-02)

www.bma-nj.org
Cub Master

Cub Scout Pack 44

(Non-Profit Organization Management industry)

2005 — April 2009 (4 years )

West Milford Cub Scout Pack 44
Cub Master, Treasurer, Den Leader, PR (2007 - 2009)
Web Content, Treasurer, Asst. Den Leader, PR (2006 - 2007)
Asst. Den Leader (2005 – 2006)
Account Supervisor

RFC&P

(Marketing and Advertising industry)

2000 — 2008 (8 years )

Richartz Fliss Clark & Pope is a branding and marketing communications agency with offices on Madison Ave. and in Denville, NJ. RFCP's "sweet spot" is helping medium sized organizations with branding, strategy and implementation. We act as brand managers for many clients and offer advertising, public relations, media services, research and Internet expertise.

As Acct. Supervisor I assisted clients build and implement integrated marketing progarms. Clients have included the St. Maarten, St. Martin, Grenada and Belize Tourist Boards, the Craft & Hobby Association (representing a $30 billion industry), IntraWest's Mountain Creek, Snapple, Salada and Red Rose teas. The St. Maarten US marketing program developed is used as a case study by the Hogeschool INHOLLAND School of Economics course titled Leisure Destination Management Branding and Sustainability at the Hague.

As Account Exec., I have strong B2B experience in pharmaceutical chemicals (SST, Davos, Borregaard), personal care chemicals (Jarchem, National Starch & Chemical), coatings (General Magnaplate, ITW Resin) drycleaning products (Multimatic, AL Wilson, Rynex / Lyondell) and resins (Dock Resins, ITW).
Secretary, Media Relations, Web Content

Xtreme Habitat

(Non-Profit; 1-10 employees; Recreational Facilities and Services industry)

2001 — 2005 (4 years )

Action sports-non-profit attempting to gain access to public property to build skate, BMX, motocross/quad, mountain bike trails/parks as well as activities for disabled and community.

www.xtremehabitat.org
Director, Special Projects

Research & Development Council of NJ

(Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

July 2001 — August 2004 (3 years 2 months)

The Research & Development Council of New Jersey is a non-profit association dedicated to creating a strong, healthy environment for the continued growth of R&D within the state of New Jersey. As Director, Special Projects I assisted with development and implementation of initiatives to support R&D excellence and education including the Thomas Alva Edison Patent Awards, Science Olympiad, Technician Scholarships, NJ Inventors Hall of Fame and Annual Awards Dinner.
More info on the Council can be found at: www.rdnj.org
Marketing Manager, Team Manager

G. Joannou Cycle - Jamis Bicycles

(Consumer Goods industry)

October 1996 — March 2000 (3 years 6 months)

Effectively managed the B2B and consumer marketing for 5 distinct sporting goods brands.

Communication & PR
Created copy for media releases, brochures, direct mail, ads, web
Established relationships w/ editors at vertical pubs
Actively pursued & exposed GJC brands in non-endemic media
Developed mutually beneficial partnerships w/ appropriate non-profits

Race Program
Directed 2X World Cup winning international pro mountain bike race team, $1M annual budget, negotiated sponsorships
Ensured strong on-site brand representation at 8 North American events per season
Developed grassroots race team partnering brand & dealers w/ consumers

Consumer/Trade Show
Managed logistics, pre/post event marketing for several shows each season
Partnered creative & technical teams to ensure powerful brand representation
Developed on-site promos, leveraged co-branding & media opportunities

www.jamisbicycles.com
www.hamptoncruisers.com
Freelance Writer

Various ~ Forbes FYI, Velo News, Dirt Rag

(Privately Held; Myself Only; Sporting Goods industry)

1992 — 1996 (4 years )

Freelance articles for Backroad & Offroad Biking (Jules Older), Cycling Times, Dirt Rag, Forbes FYI, Inner Realm, NORBA News, Velo News, local newspapers
Manager

Independent Retail Stores

(Privately Held; 11-50 employees; Sporting Goods industry)

1986 — 1996 (10 years )

Various managerial and sales positions at independently owned retail stores including Campmor, Ridgewood Cycle, Ramapo Valley Cycle, Richlyn Bikes & Fitness and Town Cycle.
Professional Mountain Bicycle Racer

Various Sponsors ~ Peugeot, Fuji, Jamis, Specialized

(Sports industry)

1984 — 1995 (11 years )

Self coached, self promoted professional athlete. Solicited and negotiated sponsorships. Organized travel to events and performed all mechanical work. Traveled and raced at mountains throughout North America. Won Vermont's and New Jersey's first mountain bike races. New Jersey State Champion in 1990. Top fifteen at Mt. St. Anne World Cup Downhill - before bicycle suspension was invented!
Consumer Relations

Cycles Peugeot USA

(Privately Held; 11-50 employees; Sporting Goods industry)

1984 — 1986 (2 years )

Cycles Peugeot USA imported bicycles from France, Canada and Asia for sale to the US market via an independent dealer network. In the position I...
Responded to prospect and customer enquiries.
Resolved consumer issues cooperatively with Warranty and Sales Departments.
Reported quality issues (and praise) to Product Managers.
Provided assistance to the Marketing Department (tradeshows/photoshoots).

Greg Padley’s Education

Ramapo College of New Jersey

BA , Literature , 1984 — 1996

Earned a BA in literature the longest way possible - by attending college part-time while racing mountain bikes professionally and working retail full time.
Boy Scouts of America, NNJ Council

Activities and Societies:

Youth Protection Training, October 2006
BALOO Outdoor Leader Training, November 2005
New Leader Essential Training, October 2005
Den Leader Specific Training, October 2005
Online Marketing Summit

SEO, email, social, analytics

Activities and Societies:

Online Marketing Summit, Basking Ridge, NJ, July 16, 2008
http://www.onlinemarketingsummit.com/
West Milford Twsp. High School

Activities and Societies:

DECA - Distributive Education Club of America
Cross Country Running Team

Additional Information

Greg Padley’s Websites:

Greg Padley’s Interests:

Mountain & road bicycling, Snowboarding, Sailing, Cross country skiing, snow shoeing, Hiking, Backpacking, Camping, Fishing, Home & Yard repair/maintenance, Watching wildlife.