Gregory Peterson

Gregory Peterson

Gregory Peterson is a Boston Writer + PR Communications Consultant | Reputation Management For Lawyers + Thought Leaders

Greater Boston Area
Public Relations and Communications

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Gregory Peterson's Overview

  • Writer & Public Relations Consultant at Archetype Communications, Inc.
  • Humphrey Institute of Public Affairs
  • Schiller College - London, ENGLAND

230 connections


Gregory Peterson's Summary

Gregory Peterson, MPA/JD, is a Boston writer and PR consultant with extensive experience in public affairs, legal affairs, marketing communications, reputation management, thought leadership, presentations, personal branding, issues management and crisis communications. Deep understanding of communications and persuasion processes and their role in supporting business strategies.

Private and public-sector experience as Public Relations Advisor to CEOs, attorneys, elected officials, academics and entrepreneurs. Former Communications Director in Governor's Office. Former Public Affairs Project Director at TED Conferences. Former Public Affairs VP in Biogen's Legal Department.

Innovative and entrepreneurial creator of public relations programs and partnerships. “Hands-on” PR practitioner -- with experience that spans private and public sectors, domestic and global markets, internal and external publics. Trusted advisor on PR, personal branding, public affairs, issues management and thought leadership. Discreet “thinking partner" and public relations counselor.

Specialties: Public Affairs, Public Relations, Reputation Management, Thought Leadership, Presentations, Practice Development, Website Development, Social Media, Marketing Communications, Crisis Communications, Presentation Coaching, Branding, Communications Strategy & Planning, Corporate Communications, Scenario Planning, Communications Audits, SEO Content Development, Personal Branding, Issues Management and Communications Research.

Gregory Peterson's Experience

Writer & Public Relations Consultant

Archetype Communications, Inc.

Sole Proprietorship; Myself Only; Public Relations and Communications industry

2002Present (12 years) Greater Boston Area

Gregory Peterson is a writer and communications consultant on public affairs, legal affairs, public relations, reputation management, thought leadership, marketing communications, presentations and crisis communications. Public Relations clients have included leading organizations such as The Boston Globe, The Boston Consulting Group, Fidelity's "Devonshire Group," Howard Hughes Institute Lab at Harvard Medical School, etc.

Gregory Peterson's Projects

  • Website Development

    • June 2012 to September 2012

    Marketing strategy, branding, positioning, website design, content management, SEO, WordPress installation and theme modification for this innovative developer of solar landfill properties.

Gregory Peterson's Skills & Expertise

  1. Reputation Management
  2. Social Media
  3. Content Strategy
  4. Thought Leadership
  5. Communication Strategies
  6. Communication Analysis
  7. Marketing Communications Planning
  8. Blog Marketing
  9. Personas
  10. Professional Services Marketing
  11. Presentation Skills Coaching
  12. Online Content Creation
  13. Law Firm Marketing
  14. Persuasive Communication
  15. Influencer Marketing
  16. Social Networking Strategy
  17. Blog Development
  18. Speech Coaching
  19. Presentation Coaching
  20. Key Message Development
  21. Social Media Relations
  22. Scenario Planning
  23. Executive Visibility
  24. Brand Audit
  25. Perception
  26. Digital Strategy
  27. Legal Marketing
  28. Issue Advocacy
  29. Public Awareness
  30. Selling Ideas
  31. Stories
  32. Executive Media Training
  33. Environmental Scanning
  34. Public Information
  35. Campaign Coordination
  36. Issues Management
  37. Public Relations
  38. Corporate Communications
  39. Media Relations
  40. Social Media Marketing
  41. Strategic Communications
  42. Storytelling
  43. Crisis Management
  44. Online Marketing
  45. Blogging
  46. New Media
  47. Political Campaigns
  48. SEO
  49. Training
  50. Brand Management

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Gregory Peterson's Education

William Mitchell College of Law

June 1995December 1998

Harvard University - KSG Executive Program


Humphrey Institute of Public Affairs


Augsburg College


Schiller College - London, ENGLAND


Gregory Peterson's Additional Information

Groups and Associations:

Boston University - College of Communications (Former Adjunct Public Relations Faculty); Former Harvard Business School Advisor; Former Member of Harvard Club and Harvard Faculty Club.

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