
Creative Director, Direct Marketer, Blogger, Elvis Impersonator
Raleigh-Durham, North Carolina Area

Creative Director, Direct Marketer, Blogger, Elvis Impersonator
Raleigh-Durham, North Carolina Area
I believe strategic marketing and breakthrough creative can fall under one roof. Most of the time you get a great designer with the idea that slapping a phone number on the ad makes it direct response or a brilliant marketer who can't break outside Times Roman and indented paragraphs. It is possible to have a strategic mind AND an eye for persuasive design.
I am a direct marketer with a classically-trained graphic design background. I develop effective, integrated, results-driven marketing programs for Global Fortune 1000 clients.
My experience includes financial clients like Bank of America, American Express, TRowe Price, and Chase. Or high tech clients like Dell, Microsoft, and Cognos.
My experience spans across all marketing communications channels (internal and external) including: mail, collateral, brand identity, interactive, broadcast, print, out-of-home, and events. I am also a social media strategist with experience in viral internet marketing, social networking, web promotions, SEO, and paid search.
As an accomplished blogger in the tech, marketing, and parenting fields, I have published over 500 articles online and have written on subjects ranging from hacking your iPhone to how to change a diaper. My articles have been covered by all the top Tech and Apple websites including: The New York Times, Wired’s Gadget Lab, The Unofficial Apple Weblog, Fake Steve Jobs, Daring Fireball, and iLounge.
As Chelvis, The Chinese Elvis, I was a cultural phenomenon started by an inside joke and ending with a website attracting over a million hits, a story on BBC, and a mention on various news channels around the world.
Follow me on Twitter: http://twitter.com/gregoryng
Direct mail, direct marketing, promotions, branding, loyalty programs, interactive, social media, SEO, conversion path optimization
(Marketing and Advertising industry)
June 2008 — Present (1 year 2 months)
Manages a team of designers, copywriters, and developers in creating strategic interactive direct marketing campaigns with measureable results.
(Internet industry)
March 2006 — March 2009 (3 years 1 month)
Founder and Co-Editor In Chief of parenting website that publishes targeted daily content for fathers.
(Internet industry)
November 2002 — July 2008 (5 years 9 months)
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
June 2007 — June 2008 (1 year 1 month)
Manages a team of 12 creatives and maintains consistency in all work for Dell, FairPoint Communications, Bank of America, Cognos, and Covidien accounts.
(Privately Held; 1-10 employees; Internet industry)
January 2007 — April 2008 (1 year 4 months)
Chief Blogger and Editor-in-Chief for iPhoneMatters.com, a web destination that publishes daily content about the iPhone, the next revolutionary product from Apple.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
June 2005 — June 2007 (2 years 1 month)
(Public Company; 201-500 employees; Marketing and Advertising industry)
September 2003 — June 2005 (1 year 10 months)
(Privately Held; 10,001 or more employees; Marketing and Advertising industry)
January 2001 — August 2003 (2 years 8 months)
Produced direct mail, collateral, and sales materials for brokerage, employee benefits, and insurance markets within Fidelity Investments. Worked on internal benefit campaigns for Verizon, Starbucks, Microsoft, and Shell.
(Marketing and Advertising industry)
1997 — 2001 (4 years)
Developed direct mail and loyalty campaigns for DSW Shoe Warehouse, Dunkin' Donuts, American Express, and Togo's Eateries.
1993 — 1997
2008 NEDMA Awards
2008 Philadelphia Bennie Award Show Judge
2007 NEDMA Awards
2006 Time Magazine Person of the Year
Featured Speaker at the 2006 Graphic Communications Day Convention, Boston MA
2006, 2007 Washington DMA Award Show Judge
2006 NEDMA Awards
2005 NEDMA Awards
2005 Indivia Prodigy of the Year Award
2003 Fidelity Awards
2001 Reggie Awards
2001 International Summit Awards
2000 NEDMA Awards