
Global Online Marketing Manager (Need for Speed) at Electronic Arts
Vancouver, Canada Area

Global Online Marketing Manager (Need for Speed) at Electronic Arts
Vancouver, Canada Area
5 more...
Gregory has over a decade of experience in online marketing, both on the creative and strategy side; covering everything from corporate web sites and campaign microsites, information architecture, content strategy, and usability, through to search engine optimization, online advertising, and search engine marketing. In recent years, he has also begun specializing in direct marketing, CRM, and the all-powerful and mysterious social media. In most cases, a lot of these disciplines are spread out against different roles, departments, or even agencies; while the reality is that they work best when combined to work together seamlessly. Gregory calls this "engagement marketing" -- harnessing the power of those media which allow for conversations and relationships to develop -- and sees this as a key factor in any brand's success.
online strategy, online marketing, direct marketing, CRM, social media, interactive marketing, web strategy
Governor General's Silver Medal, Governor General's Bronze Medal, Cannes CyberLions - Short List, ONE Show - Merit, Applied Arts, PRINT Magazine - Digital Design Issue, London International Awards - Finalist, Create Online Showcase (UK), HOW Interactive, AD&D Canada - Silver, Young Guns (Australia)